We approached Wellengood's site design with 3 goals in mind:
1. Establish a site strategy that connects with the overall brand presence
2. Strengthen the user's understanding of Wellengood as a key player in the hospitality industry
3. Showcase their friendly spirit to recruit solid talent and clientele
Wellengood's new brand was the foundation for all of the little details on their site, including buttons and user behavior. The navy color was woven throughout the site, with little pops of the yellow-gold as an accent.
Rather than forcing the user to digest a longform narrative to explain how Wellengood is dependable and kind, we included this clickable three-photo format for an interactive experience. Their values as a firm are what shape their incredible reputation.
The mobile Wellengood experience needed to be both simple to understand and beautifully designed. The "services" page allows for a quick toggle to find the information you need on the fly.