Wellengood Partners

Wellengood Partners. Developing friendlier communities.

Wellengood
Wellengood Desktop

Wellengood Partners has been a long-time client and friend of Speak. They came to us for a website redesign that would reflect their rebrand and name change from Senate Hospitality Partners to Wellengood Partners. They wanted their new site to secure their spot as a top, trusted, and tenured hospitality management provider while maintaining a modern look and feel.

Key Objectives

We approached Wellengood's site design with 3 goals in mind:

1. Establish a site strategy that connects with the overall brand presence

2. Strengthen the user's understanding of Wellengood as a key player in the hospitality industry

3. Showcase their friendly spirit to recruit solid talent and clientele

 

Brand Presence

Wellengood's new brand was the foundation for all of the little details on their site, including buttons and user behavior. The navy color was woven throughout the site, with little pops of the yellow-gold as an accent. 

 

Hospitable Spirit

Rather than forcing the user to digest a longform narrative to explain how Wellengood is dependable and kind, we included this clickable three-photo format for an interactive experience. Their values as a firm are what shape their incredible reputation.

 

Mobile Experience

The mobile Wellengood experience needed to be both simple to understand and beautifully designed. The "services" page allows for a quick toggle to find the information you need on the fly.

 
 

Site Highlights

“Designing the new Wellengood site was an exciting project due to the fast paced, highly visual hospitality industry. I'm proud of the work our team did to fully integrate their new brand into the details of the site."

- Sabian Samaniego, Junior Front End Developer

Sabian Samaniego, Junior Front End Developer