The psychology of usability.
Have you ever thought about the psychology behind how someone navigates through a website? How do they decide where to click next? Which functions frustrate or fascinate them? We think like this every day when we’re creating sitemaps, and we know this planning process as UX design.
Designed for an experience.
UX design is short for user experience design, and it’s a primary focus as we build a website. We want your site to function the way your users expect it to, so your audience can find what they’re looking for.
We start by getting to know your organization and your target users, as well as how you interact with and serve them. We translate elements of this relationship into a user experience plan. This typically starts as a wireframe and ends with a website that is intuitive to navigate and positioned to accomplish your goals.
The UX design process goes a little something like this:
We sit down with you to more fully understand your website's usability needs. We take the information we gather here, conduct research based on it and then develop a strategy.
The results allow us to craft a concept for your review and solicit feedback.
We take this feedback and incorporate it into a more fully developed design product.
Our team of UX designers and developers turn the vision we’ve created into a fully functioning reality.
Your final product is live and ready for your users to love. Don’t worry, we’ll still be here for you.