Shut Down

Shut Down

The call has been made and it’s time to fall back. What now? Now, more than ever, it’s important to connect with your customers in the online space. If you haven’t sent out your response to COVID-19, here’s what your clients need to hear from you.

More than just precautions

The COVID-19 pandemic is at the top of everyone’s minds. Your customers want to know what steps you’re taking mitigate the risk to public health and safety. Make sure that you prepare a clear outline and utilize social media, mailing lists, and your website to help get your message across. The Corona Virus Response Toolkit is a helpful resource.

That being said, you have an opportunity to connect with them in a variety of other unique ways:

  • Be Present: They want to know you’re still dedicated to and focused on them.
  • Keep Moving: Let your clients know that your business isn’t at a standstill. It’s fluid and will adapt as the landscape changes.
  • Transparent Communication: This can be the key to garnering empathy for your brand, so it’s important to be upfront and concise about what your business is doing while looking ahead.
  • Timeliness: Provide a loose timeline for your return to normalcy.

Where Are You?

Let your customers know where they can find you. With consumers flocking to the internet for food, supplies, and entertainment, it’s crucial that you continue to give them the means to interact with you. Here are a few suggestions (and we can help!):

  • GMB: Claim or update your Google My Business Page. This will allow you to make changes to your Google listing. And, it’s the first place they’re going to look for you.
  • Social Media: Pay attention to social media platforms and keep engaging with your audience as you navigate the changes to everyday life together. This is a group effort, after all!
  • Take It Online: Consider an online shop or donations to give your customers the opportunity to continue to support your business. Many stores have instated no contact delivery options, or are offering a means to donate to help offset expenses. Community is important; help them help you!

Be A Leader

This entire experience is new territory for everyone, including your customers. There’s a veritable sea of information bombarding consumers at every possible turn, and wading beyond the tide can be a challenge, even for the biggest brands. We can help you steer the conversation by providing best-in-class content and by helping keep your brand voice clear and on track. Here’s what you can do right now:

  • In The Know: Be informed, credible and prepared to respond to their needs.
  • Knowledgeable: Stay current and up to date with the conversation in your field.
  • Dedicated: Take a proactive approach and let customers know that they can trust your brand to provide for them.