Pediatrics East

Pediatrics East

A Memphis pediatric clinic.

Maritime Aquarium Website on Laptop

Project Goals

More than just a website.

As a leading pediatrician throughout the Memphis metro, Pediatrics East knows that they are privileged to care for generations of families and that they are a trusted resource in the community for the care of little ones.

Over the past few years of steady traffic increases on its website, the Pediatrics East team saw an opportunity to capture its audience and be a resource to the community for parents. While scheduling appointments remained their primary goal, it was important to use a mixed digital marketing approach to help solidify its role as advisor. To do so, we used three of the most versatile components of digital marketing: blogs, social media, and video.

27%


Increase in blog traffic.

50000


Video Views

43%


Increase in Instagram Followers

24%


Increase in Facebook Followers

"As a parent myself, working on the Pediatrics East project was both strategic and fun. I was able to design with insight that comes from personal experience. And it's been really great seeing the increase and growth in their followers and online engagement. Pairing their website with ongoing digital marketing has been such a win for everyone."
Tina Tison

Lucy Hutcheson Web Designer / Developer

Conclusion


Building a strong, meaningful digital presence that gains the trust and loyalty of your customer is an important aspect of any business, but especially when your organization relies on repeat customers trusting you with their most valuable asset - their children. Pediatrics East understands this concept and has used a variety of digital marketing components to create a far-reaching community of parents and caregivers, one that fosters health and wellness, opens conversations toward parenting, and provides resources from trusted pediatricians directly to their audience. The organization's commitment to engaging their audience will no doubt ensure that Pediatrics East will continue serving future generations of Memphis families.

Maritime Aquarium on iPad