Oakland Zoo

Oakland Zoo

It's Your Zoo

Project Goals

The Bay Area’s Oakland Zoo recently launched a mobile app for both iOS and Android devices, putting exhibit, scheduling and GPS-integrated maps in the palm of visitors' hands.

Enhancing guest experience with mobile

The Oakland Zoo came to the development team at Speak to create a mobile app for their attraction after seeing work we’d done for other zoos and aquariums. The goal for this project was to provide more to members and visitors, enhancing their on-site experience and creating an outlet for continued communication.

The mobile application, for both iPhone and Android markets, allows visitors to better navigate the park and drives awareness of all the Zoo has to offer on any given day. The app, free to download, features an interactive Zoo map, exhibit information, guest service information, upcoming events and much more.

“Planning a day at Oakland Zoo just got a lot easier...through the app, Oakland Zoo provides another opportunity to seamlessly purchase admissions and parking permits, increasing your time to enjoy the Zoo and animal exhibits,” said Nik Dehejia, Oakland Zoo’s CFO.

The app also features an interactive social media tool, connected to a custom-designed photo booth feature that allows guests to share their visit to the Zoo in real-time.

Download the app on iTunes or from Google Play. This hand-held resource is a must for Zoo visitors and members.

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