E-commerce Extends Designers Reach
We love entrepreneurs and small business owners since we started that way ourselves more than 15 years ago. In 2011, an idea was formed and in four short years, an international sensation was born. This young entrepreneur went from sewing a product he liked with his grandmother to marketing a product that the masses have fallen in love with. You may have seen him on Shark Tank or as the fashion correspondent on the 2015 NBA Draft.
Meet Mo from Mo’s Bows
In 2011, a then nine-year-old from Memphis was looking for bow ties. You see, Mo loves to dress up. When he couldn’t find any that matched his tastes, his grandmother stepped in and taught him how to sew his own. That’s all it took. An idea took hold and later a business was born.
One of our designers here at Speak has a long-standing relationship with Mo and his mom, having created the Mo’s Bows logo while freelancing. With his newfound notoriety, Mo’s Bows turned to that same designer for a new website.
Video is used on the Home and the Meet Mo pages to add visual interest, but the nature of the videos is purposefully different. On the Home page we strive to showcase the products and the way the bow ties are made. On the Meet Mo page our goal was to reinforce Mo’s fun, outgoing, effervescent personality so shoppers feel connected not only to the products, but also to Mo.
The typewriter typeface and its use in all lowercase subtly reinforce the fact that this super successful company is ultimately run by a young adult. Mo started Mo’s Bows with an idea back in 2011 at age nine, and with the help of those around him, including his mom and grandmother, has turned Mo’s Bows into a successful, up-and-coming fashion brand.
The patterns and bright colors at play are aimed at mimicking Mo’s fun-loving personality. When you look at the patterns he chooses in fabric and the creative names for his products, his personality shines through. We definitely wanted to play that up throughout his site.