HRA Case Study from SiteWrench Support on Vimeo.
The first challenge to tackle was how to create a website that appealed to both sides of the spectrum - how could one site detail everything from harrowing rescue work to the first puppy kiss of a newly adopted friend?
By focusing on the new HRA tagline "Animals. People. Community." the site was designed around bringing people together. As we looked back to what the new organization stood for, it was easy to create a vision of community that honored both services and truly captures the idea and mission of the Alliance.
Combining two websites into one is no small task, and when those navigations take users down two very different paths, it can be harder. By focusing on the users for the site, what they would be looking for, what appeals to them, and what’s the end goal, we were able to create a navigation that was easy to follow and interact with.
Using a main navigation for key services, as well as a mega menu that touches on different actions a user can take on the site, we are able to properly display all the different ways that a user can get to where they need to go.
The number one goal of the HRA is to see animals be placed into homes with loving families. Since this was such an important goal for the website, we wanted to make sure it was easy to find. To do this we strategically placed calls-to-action around the site, both in main navigation and mega menu as well as in places throughout the site. An added feature that brings big visibility to adoption is a featured animal popup on the lower right hand side, that sticks with the site as you scroll - bringing a little extra adorableness to every visitor’s day.