Graceland Case Study | A custom web design by Speak for this world-renowned attraction

A clean design with a dash of rock 'n roll.

Graceland is the historic home of Elvis Presley. Visitors can immerse themselves in the life and career of The King like never before. From his artistry, career, and lifestyle to the culture of Memphis, visitors travel near and far to experience Elvis Presley's history.

Taking care of business.

We renewed the online presence of Graceland to represent the historic, yet exciting home of Elvis Presley. With beautiful designs and strong technology, we delivered a website that draws multi-generational fans and improves the user experience.

Simple Ticketing Integration
Visitor-focused Navigation
Custom, Responsive Design

Subtle Animations and Movements
Effortless Event Management
Easy-to-Use CMS

Both during the site build and post launch, our digital marketing team has partnered with the client marketing team to revamp ads, promotions, and strategy for targeted online advertising. Since launch in early 2019, Graceland.com has more than doubled campaign ticketing sales year over year, and has a new digital presence to promote Mansion tours, special events, and new additions to the campus. The results don't stop there:

38x ROI return rate on Google campaigns
Conversion rates 13% higher than industry standard

Increased presence in Memphis tourism landscape
Increased visibility of Chapel in the Woods as Wedding Destination

Various screenshots of Graceland Website

A new experience for a historic brand.

As one of Memphis' most renowned entertainment destinations, it's been an honor to partner with Graceland and help more visitors learn about the estate that Elvis Presley called home, the events that keep his legacy alive today, and the spirit of rock 'n roll that can only come from The King.