The team at Fort Worth Zoo wanted to inject their digital presence with a contemporary, playful look that would encourage more interaction on their website and speak to their brand. Speak built their site on our proprietary SiteWrench platform to achieve the end result: a stunning, user-first experience, and a design that feels both fresh and timeless.
From the start, they envisioned a website that’s balanced across the board, with organic colors that don’t feel dull, subtle textures, gradients, and movement that add interest without becoming busy or overwhelming, and content that’s easily digestible without compromising excitement.
We created a design that feels verdant and fresh, with bright greens and pops of tan and blue that evoke colors found in the zoo’s many exciting exhibits. Organic textural additions bring the page to life and give a nod to some of Fort Worth Zoo’s animals and their habitats, from a bamboo pattern to zebra-like stripes texturing parts of the background, bringing focus to content and adding a playful element to the modern design.
A website as unique as Fort Worth Zoo.
We brought small details to life in a big way to create a site that’s completely representative of everything special about the zoo. Fort Worth Zoo is known for the characteristic foliage throughout its exhibits. As a personal touch, we incorporated the different colors and shapes of leaves that can be found throughout the zoo across the site and brought them to life with subtle movement and texture.
A site that moves.
We injected fun, subtle animations throughout the site as well. Some leaves “sway” as if being blown by the wind, and the header logo and the call-to-action buttons have a wiggle effect when you hover over them.
The end result is a site that feels fun and playful, without minimizing the seriousness of the animal care and conservation efforts that Fort Worth Zoo deeply values.