Late last week, the new Confidence Coalition website launched. This initiative from Kappa Delta Sorority, Inc. promotes instilling confidence in women across all ages. We let that central message guide our creative process as we looked for ways to make sure it would be able to penetrate each of its intended audiences.
In the end, three age-appropriate sections were created to provide relevant design elements, information and points of interactivity that engaged each audience individually. While the methods differ from one section to the next, the overall message is the same: Go Confidently! (That's right, I just used bold and pink for the tagline.) The screenshots below do not do this unique website justice, so be sure to check it out for yourself!