SPEAK! is proud to announce the launch of another website - this time for the Boys and Girls Club of Greater Memphis
! If you keep up with us, you know that we love working with non-profit organizations in Memphis, and this was certainly no exception!
The BGCM website was developed as part of a larger marketing campaign that will begin to roll out early 2010, and we could not be happier with the end result of the website design. It can be challenging for a non-profit to encourage involvement from the community without playing "tearjerker" statistics or stories, but SPEAK! and BGCM set out to create a website that set aside the negative emotions.
The new website creates an uplifting presence for the organization, focusing on the positive effects that BGCM has on the lives of the children involved in its programs. It was also a goal for the website to feel extremely kid-friendly without alienating a largely adult website audience. As you can see, the bright colors and hand-drawn illustrations provide just such an environment while still communicating a strong call to action for involvement.
The BGCM website uses SiteWrench
as its content management system, so in addition to being able to make on-the-fly content changes, BGCM can create database-backed registration forms
, dynamic event calendars
and much more. The new site will serve as a great centerpiece for the upcoming marketing campaign and provide a platform for BGCM to continue to tell stories of life-change.