Content is Critical
Content is king when it comes to search rankings, but remembering the human audience as your primary audience is so important. Craig & Streight relied on the copywriting team at Speak to help craft just the right feel for their website content. Engaging, fun, friendly copy that wasn’t too sterile was the goal. Backed with our knowledge of what works for search engine optimization, the website content was written to drive organic search, while providing the answers that parents are looking for when considering braces.
Calls-to-action are interspersed throughout the site visually and with text links to help push new patient consultations. As we monitor their results each month, we’ll tweak and test these CTAs to increase conversions.
For Craig & Streight Orthodontics a custom website paired with ongoing digital marketing was the right strategy for them. Check back as we monitor their results each month.