We explored several different directions for the Catalina logo and overall brand tone. We ultimately landed on a logo that leverages the Spanish Mission style. This direction pulls inspiration from the decorative tiles seen on the outside of the building ("Art Deco Music Man" by Richard Keit) and the tiles that can be purchased at the gift shop.
This logo serves as a flexible option that can utilize multiple combinations of design and colors. The final iteration merges island motifs including waves and plants, with a cue to the visual arts — helping to communicate to tourists what they might expect from their visit to the exhibitions: to learn about the cultural connections that the art and history on view have to Catalina Island.
The brand guidelines also outline perimeters for a special use logo that utilizes exhibition imagery.
Other Logos Considered
The various options explored ranged from different tile options to modern, minimalistic designs.
Color is a powerful means of identification. Consistent use of the primary colors will help build visibility and recognition for the Catalina Museum brand. These colors were chosen to reflect the island and the welcoming environment of the museum.
In addition to creating a brand for the Catalina Island Museum, we were tasked with creating a new website that brought their new branding online. There were a few key elements that made sure the tone was carried through and that their goals were accomplished.
Key Design Elements
The goal of the design was to bring the branding work to life with intentional movement and style choices. The diagonal edge seen in the logo is carried throughout the site’s imagery. You’ll also notice the slight wave movement and framing effect across the site.