Branding is more than a logo
By definition, a brand is a specific name associated with a specific product. In the marketing world, a brand is so much more. It's in the feelings you get when you think of famous brands like Campbell's Soup or Coca-Cola. It's the positive experience you have when you've received excellent customer service at your local store.
A brand starts with a logo, but goes deeper; it's a feeling and a reaction to your business. From how your employees interact with customers down to your most popular product, a brand conveys your marketing message, your personality and your likeness to potential and current customers. Refining your brand identity gives you the ability to create loyalty that will grow your business.
Branding starts at the core of your company. Every touch point a potential customer has with your business sends a message about whether you meet their needs, and if you're the right business for them. The first touchpoint could be your logo, it could also be an employee, a social media page, or an in-store experience. What does your brand say about you?
Building a brand
Our marketers are skilled in helping you craft your brand to be the best it can be. Whether online through your website and social media content, or advertising print material and marketing initiatives, we leave no stone unturned in making sure you present a cohesive, concise message about your business.
To begin, we find out what makes you tick. Digging in and learning what helps your stand out amongst the competition, how your customers view your business and where you want to be positioned in the market helps us create a strategy for building a strong brand. From there we get creative, thinking through everything from business cards to stationary to web design and mobile apps that help you reach your best audience.
Let's create your story
Much like a long-term SEO strategy, a brand isn't something you build and forget. It takes constant monitoring, tweaking and nourishing to create a strong, healthy identity. As your identity strengthens and loyalty for your business grows, the reputation for your business will precede you. The great customer service you offered one of your regular customers, turns into three referrals for new business. The must-have product that you specialize in grows a demand for your business, and grows your bottom line. These are the stories we live for. These are the stories we want to help you create.