Digital Agency Blog: Spoken by Speak Creative - Page 6

As we Speak

Insight from Digital Strategists

Page 6 of 32

11 Tips for Winning With Mass Email Campaigns

In my last post , I discussed some of the challenges with and benefits of email campaigns, or mass mail, as the feature is called in our CMS SiteWrench. Indulge me, if you will, and let's continue along that train of thought. How can you ensure you're maximizing the potential of your campaigns? How do you know your audience is receiving your emails, reading them, and ultimately, becoming customers as a result? Below are 11 tips - because a top 10 list would be... Read More
Posted by John Hubler at Monday, June 13, 2016

Sourcing Great Talent: New Digital Marketing & Development Team Members

Our team is growing again and the talent we’ve added is remarkable. Our two newest Speak teammates come from opposite sides of the continental United States and very diverse backgrounds, but their respective talents and experiences made them a perfect fit for our team.  Welcome Jacob Sowles and Suzi Richey to Speak, and get to know them a bit more below. Meet Suzi, our newest digital marketing strategist Why are you excited to work at Speak? With so many interesting clients... Read More
Posted by Amanda Evans at Wednesday, June 8, 2016

Your Guide to Crafting a Digital Advertising Strategy in 2016

Organic search rankings and traffic are often the focus of every business' marketing efforts, but strategic online advertising campaigns need a place in your marketing plan. While we all want increases in traffic and rankings, targeted ads done well can help you reach specific audiences with your message and give you the ROI you want. What are the Different Types of Digital Advertising? Integrating targeted advertising campaigns into your overall marketing strategy can increase... Read More
Posted by Amanda Evans at Wednesday, June 1, 2016

The Memphis Zoo's New Exhibit: Beacons, Apps and Hippos, Oh My!

If you’re in Memphis, you know we’ve had some crazy weather so far this summer. But with all the rainy days, we recently had some beautiful, sunny ones strung together. I took full advantage and drove over to the Memphis Zoo to see the new Zambezi River Hippo Camp. Memphis Zoo Web Design Partnership Secretly I must confess, I got a behind-the-scenes look during the construction phase and was impressed with the vision of what this space would be. Yet seeing the... Read More
Posted by Amanda Evans at Thursday, May 26, 2016

Should Your Business Be Using Bulk Email?

Anyone who has an email address probably knows how popular mass emails and e-newsletters have become. Yet, despite what your clogged inbox may tell you, mass emails are still a highly underutilized marketing tool. Here at Speak, we know from experience that bulk emails can have great impact for many businesses. In fact, that's why we have have our own bulk email service called Mass Mail that clients can run through their websites on our content management system, SiteWrench. ... Read More
Posted by John Hubler at Friday, May 20, 2016

Designing in the Browser: How It's Challenging and Rewarding

Recently, the creative team here at Speak made the transition to designing in-browser. That means we are, for the most part, abandoning desktop design tools like Photoshop, Illustrator and Sketch. We've thrown off the shackles of flat concepts and moved to interactive prototyping. While I can't say the transition has been entirely painless, I can definitely say it's been rewarding as well as liberating. Here is an overview of my journey with designing in-browser. ... Read More
Posted by Trenton Elkins at Monday, May 2, 2016

Celebrating Speakiversaries with Our Business Development Team!

Whether or not your business is based on creating beautiful things like websites and mobile apps , an important function for any business is sales. Our business development team has many talented members, two of which are celebrating major Speakiversaries this week! Matt Roberts joined the team 10 years ago this week, coming from Mississippi to Memphis. Throughout his tenure, Matt has filled a couple roles within Speak including Account Manager and Sales. In his current role as Director of... Read More
Posted by Kindra Svendsen at Monday, April 18, 2016

Speak Team Grows Again

2016 is poised to be a great year for Speak Creative. We are rolling out new mobile-app technology with beacons , adding more digital marketing offerings, moving into our new Memphis headquarters later this year, and much more. With this growth comes the opportunity to add new staff to our team and the talents of our newest team member made her an easy choice for the Account Manager opening. Becca Kohout joined the Speak team the first of April, and will work directly with clients on a... Read More
Posted by Amanda Evans at Thursday, April 7, 2016

Instagram Algorithm Change: Here's What You Need to Know

If you've been on Instagram in the last week this image looks very familiar to you.  Marketers across the country became alarmed when Instagram revealed it would be switching up its algorithm in coming weeks from its current chronological format to a new relevancy-based design. Since 2014, Instagram has captured hearts and eyes of mobile users everywhere, and has outpaced growth of total social network usage for the past two years. 2015 seemed to be "The Year of the 'Gram", with... Read More
Posted by Kindra Svendsen at Thursday, March 31, 2016

Web Usability: It's Time to Start Taking Simple Seriously

Can you remember the last time you bought something? What about the last time you found what you were looking for online? Let’s dive even further. How about the last time you stumbled on a website and felt confident about what you were doing? Mike Moran recently wrote about c reating web experiences that people fall in love with and one of the fundamental ways to assist in that is to make your site extremely easy to use. What’s the difference between usability and user experience? How... Read More
Posted by Michael Morgan at Thursday, March 24, 2016