Digital Agency Blog: Spoken by Speak Creative - Page 5

As we Speak

Insight from Digital Strategists

Page 5 of 32

Using Test-Driven Development to Deliver Stable Software (and win at Jenga!)

Few table-top games raise a player’s blood pressure more than Jenga. Knowing that every move could bring the whole thing to a violent crash is both terrifying and exhilarating. Well, in software development, it’s just terrifying. Every code change comes with a risk that the new functionality will either not work entirely as expected or break pieces of existing functionality. But that doesn’t change the fact that our clients expect stable, reliable software, and that... Read More
Posted by Jacob Sowles at Friday, August 26, 2016

Google AdWords Guide For Business: Let's Start Bidding

If you are new to Google AdWords or SEM (search engine marketing) and are looking for a simple, easy to understand guide, look no further. TL;DR: in this guide, we’re going to look at the core components of the Google AdWords platform, answer some common questions and discuss what it takes to run a successful ad campaign. A week ago, I sent a questionnaire to our account managers and business developers. I asked them to compile a list of the most common questions... Read More
Posted by Michael Morgan at Thursday, August 18, 2016

What is a digital agency and how does it work?

Different from a traditional advertising agency, a digital marketing agency is a group of digital-conscience marketers who are focused on creating results in the online space. For the “digital” part of this equation, this can look very different, from creating a new website design to custom app development (think shopping carts and members-only portals) as well as more traditional marketing that other agencies are picking up on such as SEO, social media, content generation and... Read More
Posted by Kindra Svendsen at Tuesday, August 9, 2016

How and Why are Brands Using Snapchat Geofilters?

If you’re one of Snapchat’s approximately 100 million daily users, by now you’ve likely encountered a geofilter. For those who haven’t, geofilters are pretty simple: they’re a visual representation of where you are when you’re taking Snapchat photos and videos, whether that’s a certain city, building, business, public event or even a private party. A user can find and select a geofilter by swiping across their phone screen after they take a... Read More
Posted by Teresa Daniel at Friday, July 29, 2016

Speak Creative Continues Growth in Tennessee and Adds Staff

For Immediate Release   Speak Creative Continues Growth in Tennessee and Adds Staff Memphis and Nashville, Tenn. (July 25, 2016 ) - Speak Creative, a Nashville and Memphis based digital agency continues to see year-over-year growth and strong interest from clients nationally for web design, mobile app, digital marketing and custom development services. With this growth, Speak has added four new hires in the last two months. The growing demand for digital services... Read More
Posted by Kindra Svendsen at Monday, July 25, 2016

Generation Z: What Marketers Need to Know

As a millennial, I’m used to hearing that term to describe a lot of things. The term itself is widely-used, and I see both negative and positive connotations daily. For instance, the following are just a few of the headlines published in the last couple of weeks: Why Employers Need to Empathize with 'Entitled' Millennials - Fortune Martha Stewart Still Confused About What Millennials Are Exactly - Vanity Fair Six Things Millennials Need To Perform At Their Best ... Read More
Posted by Kindra Svendsen at Monday, July 18, 2016

5-Step Guide To Content Strategy

For many years, marketing professionals have been driven by the adage that “content is king.” As digital platforms continue to expand and evolve, it’s apparent that content’s reign is not ending anytime soon. To truly maximize the effects of content, it is best to have a solid strategy to guide your efforts. One of the most helpful tools for creating consistent, useful content for your audience is establishing a content marketing editorial calendar. As a way to... Read More
Posted by Suzi Richey at Thursday, June 23, 2016

11 Tips for Winning With Mass Email Campaigns

In my last post , I discussed some of the challenges with and benefits of email campaigns, or mass mail, as the feature is called in our CMS SiteWrench. Indulge me, if you will, and let's continue along that train of thought. How can you ensure you're maximizing the potential of your campaigns? How do you know your audience is receiving your emails, reading them, and ultimately, becoming customers as a result? Below are 11 tips - because a top 10 list would be... Read More
Posted by John Hubler at Monday, June 13, 2016

Sourcing Great Talent: New Digital Marketing & Development Team Members

Our team is growing again and the talent we’ve added is remarkable. Our two newest Speak teammates come from opposite sides of the continental United States and very diverse backgrounds, but their respective talents and experiences made them a perfect fit for our team.  Welcome Jacob Sowles and Suzi Richey to Speak, and get to know them a bit more below. Meet Suzi, our newest digital marketing strategist Why are you excited to work at Speak? With so many interesting clients... Read More
Posted by Amanda Evans at Wednesday, June 8, 2016

Your Guide to Crafting a Digital Advertising Strategy in 2016

Organic search rankings and traffic are often the focus of every business' marketing efforts, but strategic online advertising campaigns need a place in your marketing plan. While we all want increases in traffic and rankings, targeted ads done well can help you reach specific audiences with your message and give you the ROI you want. What are the Different Types of Digital Advertising? Integrating targeted advertising campaigns into your overall marketing strategy can increase... Read More
Posted by Amanda Evans at Wednesday, June 1, 2016