Digital Agency Blog: Spoken by Speak Creative - Page 5

As we Speak

Insight from Digital Strategists

Page 5 of 32

Making Sense of the Web’s Most Powerful Content — Video

Why is Netflix bingeworthy? Why is YouTube the second largest search engine on the web? Because video content is so rich and captivating. It’s the only form of content we have to capture both auditory and visual senses in one. While text content (what you’re reading here) is crucial to all digital marketing strategies, video content is blowing up on the digital scene. Facebook live videos are here. Twitter live videos are here. Instagram videos can now be 60 seconds (not to... Read More
Posted by Trent Erwin at Tuesday, September 27, 2016

Stop in the name of ❤️: How 😂 Became the New 'LOL'

Marketing with Emojis can boost engagement and interest from fans online. If you're a frequent texter, at some point you've probably downloaded the emoji keyboard on your phone, and they've slowly made their way into everyday conversations. Much like LOL or TTYL took over pagers and instant messagers, emojis have become a language all on their own. Over the last year or so, emojis have been making their way into the mainstream, with popular platforms like Facebook and... Read More
Posted by Kindra Svendsen at Tuesday, September 13, 2016

Meet Abi and Trent: Speak Team adds Two More in Q3

We're nearing Q4, which is always a time of reflection on the year, but until then we're running full steam ahead. Thanks to our amazing clients that are choosing us for all things digital, including web design , development and digital marketing  we're seeing continued growth. Along with the growth comes an expansion of our team. Recently we've added two new members to our team, in new positions that will help us service our clients better. Abi Devins joins our... Read More
Posted by Kindra Svendsen at Tuesday, August 30, 2016

Using Test-Driven Development to Deliver Stable Software (and win at Jenga!)

Few table-top games raise a player’s blood pressure more than Jenga. Knowing that every move could bring the whole thing to a violent crash is both terrifying and exhilarating. Well, in software development, it’s just terrifying. Every code change comes with a risk that the new functionality will either not work entirely as expected or break pieces of existing functionality. But that doesn’t change the fact that our clients expect stable, reliable software, and that... Read More
Posted by Dev Team at Friday, August 26, 2016

Google AdWords Guide For Business: Let's Start Bidding

If you are new to Google AdWords or SEM (search engine marketing) and are looking for a simple, easy to understand guide, look no further. TL;DR: in this guide, we’re going to look at the core components of the Google AdWords platform, answer some common questions and discuss what it takes to run a successful ad campaign. A week ago, I sent a questionnaire to our account managers and business developers. I asked them to compile a list of the most common questions... Read More
Posted by Michael Morgan at Thursday, August 18, 2016

What is a digital agency and how does it work?

Different from a traditional advertising agency, a digital marketing agency is a group of digital-conscience marketers who are focused on creating results in the online space. For the “digital” part of this equation, this can look very different, from creating a new website design to custom app development (think shopping carts and members-only portals) as well as more traditional marketing that other agencies are picking up on such as SEO, social media, content generation and... Read More
Posted by Kindra Svendsen at Tuesday, August 9, 2016

How and Why are Brands Using Snapchat Geofilters?

If you’re one of Snapchat’s approximately 100 million daily users, by now you’ve likely encountered a geofilter. For those who haven’t, geofilters are pretty simple: they’re a visual representation of where you are when you’re taking Snapchat photos and videos, whether that’s a certain city, building, business, public event or even a private party. A user can find and select a geofilter by swiping across their phone screen after they take a... Read More
Posted by Teresa Daniel at Friday, July 29, 2016

Speak Creative Continues Growth in Tennessee and Adds Staff

For Immediate Release   Speak Creative Continues Growth in Tennessee and Adds Staff Memphis and Nashville, Tenn. (July 25, 2016 ) - Speak Creative, a Nashville and Memphis based digital agency continues to see year-over-year growth and strong interest from clients nationally for web design, mobile app, digital marketing and custom development services. With this growth, Speak has added four new hires in the last two months. The growing demand for digital services... Read More
Posted by Kindra Svendsen at Monday, July 25, 2016

Generation Z: What Marketers Need to Know

As a millennial, I’m used to hearing that term to describe a lot of things. The term itself is widely-used, and I see both negative and positive connotations daily. For instance, the following are just a few of the headlines published in the last couple of weeks: Why Employers Need to Empathize with 'Entitled' Millennials - Fortune Martha Stewart Still Confused About What Millennials Are Exactly - Vanity Fair Six Things Millennials Need To Perform At Their Best ... Read More
Posted by Kindra Svendsen at Monday, July 18, 2016

5-Step Guide To Content Strategy

For many years, marketing professionals have been driven by the adage that “content is king.” As digital platforms continue to expand and evolve, it’s apparent that content’s reign is not ending anytime soon. To truly maximize the effects of content, it is best to have a solid strategy to guide your efforts. One of the most helpful tools for creating consistent, useful content for your audience is establishing a content marketing editorial calendar. As a way to... Read More
Posted by Suzi Richey at Thursday, June 23, 2016