Digital Agency Blog: Spoken by Speak Creative - Page 3

As we Speak

Insight from Digital Strategists

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5 Reasons B2B Executives Must Invest in Content Marketing

If you want to complement sales, create leads and ultimately grow business, content marketing must be part of your B2B company’s overall marketing strategy. Why? Numbers never lie. Executives jump on initiatives that enhance business operations and increase conversions. The key to success? Committing to and investing in those initiatives. With content marketing, the strategy is no different. The first step is commitment. As an executive, you must do the... Read More
Posted by Cody Gross at Thursday, June 8, 2017

4 Major Uses for Video in Web Design [2017]

YouTube is still the second largest search engine. And it’s the third most visited site after Google and Facebook. While we’re mentioning Facebook…what do you see more of in your feed now? Videos? Companies and organizations have used video marketing for several decades, but we’re seeing more because it’s cheaper to produce, quicker to share, and easier to measure. However, it’s easy to point and say “maybe we need a video,” yet... Read More
Posted by Trent Erwin at Tuesday, May 23, 2017

The Newcomers: Meet Speak's Freshman Class

Can you believe it's almost half way through the year? We've been busy launching new sites , strategizing marketing campaigns and building apps as well as seeing our new offices being built for a later summer/fall move in (head over to our social accounts to see progress ). As our team shifts and grows, we've welcomed a few new teammates to the mix that bring a wealth of experience, passion and knowledge to the world of digital marketing. With the addition of two new web... Read More
Posted by Kindra Svendsen at Monday, May 22, 2017

Case Study: Converted Clicks and Increased Business

In our work as digital marketers, we get to work with a variety of clients in several industries. Today's case study takes us to Wayne, Pennsylvania to a health and fitness complex, known as Club la Maison . As a long time web design and digital marketing client of Speak, our teams met together last fall to challenge the work we've done and push the needle forward. While we were seeing real results that impacted their business in organic searches, we wanted to up the ante and focus on... Read More
Posted by Trent Erwin at Tuesday, May 2, 2017

SEO Trends & Why Local Search Matters: Our Takeaways from MozCon Local 2017

Did you know that location-based searches have grown  50% faster than any other type of search on mobile ? In addition to a mobile-first design approach that we've adapted in the last year, we've also adapted to search engine optimization that centers on the mobile experience. For many B2C companies, this means that local search is king. Just a couple short weeks ago, we sent SEO and Conversion Specialist David Caffey across the country to Seattle, Washington for an annual... Read More
Posted by Kindra Svendsen at Thursday, March 16, 2017

What Google Chrome’s Changes to a 'Secure Web' Mean for You

Effective this month, Chrome will begin to clearly label sites without a secure connection on pages that ask for password and credit card inputs. Their long term goal is to start flagging all sites that are non-secure, regardless of the page. What does it mean to have a Secure Site? A securely connected site has an associated Secure Sockets Layer (SSL) certificate, which signifies to the browser and to the web user that your site is secure and safe to enter login information and make... Read More
Posted by Nicole Davis at Friday, January 27, 2017

Building Better: Our Commitment to You in 2017

"Building Better." This was the official theme of #SpeakWeek2017 , our annual week of planning for all things Speak. If you were following along with our hashtag, you saw a lot of fun in the form of scavenger hunts, bowling, movie outings and team lunches. In between those moments, we spent our time building better. So what does that mean? In 2017, our goals are focused around two things. Being a better company to work for and a better company to work with . We want to be... Read More
Posted by Kindra Svendsen at Tuesday, January 24, 2017

A 2016 Year in Review from our Digital Agency

What a year it's been! Next week, we're ringing in 2017 in true Speak fashion - with Speak Week 2017! Employees from around the country will be coming to our Memphis HQ for our annual team retreat. We take this time each January to turn inward and discuss us. It's the one time each year we go on a pseudo-vacation from client work and instead shift to discussions on goal planning, department growing and setting our sights to all 2017 has in store. As we reflect on the... Read More
Posted by Kindra Svendsen at Friday, December 23, 2016

7 Tips for Wrapping Up Your Website This Holiday Season

We are just three days from Christmas, and you likely have your stockings hung, your tree trimmed and your lights twinkling. Beside eating cookies and singing carols, you also need to wrap up a few things on your website this time of year. Don’t let the holidays leave your audience out in the cold!  Here are seven tips for a great Christmas and New Year: 1. Edit your Hours If your hours are listed on your website, update the hours to specify any holiday... Read More
Posted by Amy Dunbar at Thursday, December 22, 2016

5 Reasons Your Local Business Needs More Online Reviews

When many initially hear of new restaurant, local retail store or neighborhood coffee shop, their first move is to end the curiosity with an online search. When potential consumers search your business, they will instantly see your star rating and review panel. If your reviews are subpar, negative or non-existent, the chances of those consumers giving you a shot decrease drastically. So, what’s the fix? You need to solicit and collect more online reviews. 1.... Read More
Posted by Cody Gross at Tuesday, December 6, 2016