Digital Agency Blog: Spoken by Speak Creative - Page 3

As we Speak

Insight from Digital Strategists

Page 3 of 32

5 Tips for Establishing Trust with Clients

If you look back on a relationship that you have had over a long course of time - whether that be professional, personal or romantic - one of the underlying traits of that relationship is likely trust. Trust comes with time. It is not effortless and often an uphill battle. It is built when mistakes are made but dealt with in a humble and ethical manner. It happens when there is a personal connection that takes work and intention. Trust is tricky because it is hard to define or... Read More
Posted by Abi Devins at Friday, June 23, 2017

Speak Becomes Google Partner

Speak Creative earned its badge as a certified Google Partner, giving Speak clients exclusive access to Google representatives as well as up-to-date information on Google’s trends and processes. To earn Google Partner status, companies must exhibit expertise in Google AdWords, meet the required ad spend, maintain consistent client growth, and have team members become certified in a Google program such as search or Adwords. We know what is running through your mind. “Okay,... Read More
Posted by Cody Gross at Thursday, June 15, 2017

4 Myths You Shouldn't Believe About Video Production

This year, 2017, is certainly the year of accelerated video marketing growth. I mean, I just saw a stat showing 87% of online marketers use video content . Then I saw something else that said nearly half of us watch at least one hour of video content on Facebook or YouTube per week. That’s several videos considering the average length is probably 2-3 minutes on Facebook and 5 minutes on YouTube. I’m the exception because I watch at least two hours or more just on... Read More
Posted by Trent Erwin at Thursday, June 8, 2017

5 Reasons B2B Executives Must Invest in Content Marketing

If you want to complement sales, create leads and ultimately grow business, content marketing must be part of your B2B company’s overall marketing strategy. Why? Numbers never lie. Executives jump on initiatives that enhance business operations and increase conversions. The key to success? Committing to and investing in those initiatives. With content marketing, the strategy is no different. The first step is commitment. As an executive, you must do the... Read More
Posted by Cody Gross at Thursday, June 8, 2017

4 Major Uses for Video in Web Design [2017]

YouTube is still the second largest search engine. And it’s the third most visited site after Google and Facebook. While we’re mentioning Facebook…what do you see more of in your feed now? Videos? Companies and organizations have used video marketing for several decades, but we’re seeing more because it’s cheaper to produce, quicker to share, and easier to measure. However, it’s easy to point and say “maybe we need a video,” yet... Read More
Posted by Trent Erwin at Tuesday, May 23, 2017

The Newcomers: Meet Speak's Freshman Class

Can you believe it's almost half way through the year? We've been busy launching new sites , strategizing marketing campaigns and building apps as well as seeing our new offices being built for a later summer/fall move in (head over to our social accounts to see progress ). As our team shifts and grows, we've welcomed a few new teammates to the mix that bring a wealth of experience, passion and knowledge to the world of digital marketing. With the addition of two new web... Read More
Posted by Kindra Svendsen at Monday, May 22, 2017

Case Study: Converted Clicks and Increased Business

In our work as digital marketers, we get to work with a variety of clients in several industries. Today's case study takes us to Wayne, Pennsylvania to a health and fitness complex, known as Club la Maison . As a long time web design and digital marketing client of Speak, our teams met together last fall to challenge the work we've done and push the needle forward. While we were seeing real results that impacted their business in organic searches, we wanted to up the ante and focus on... Read More
Posted by Trent Erwin at Tuesday, May 2, 2017

SEO Trends & Why Local Search Matters: Our Takeaways from MozCon Local 2017

Did you know that location-based searches have grown  50% faster than any other type of search on mobile ? In addition to a mobile-first design approach that we've adapted in the last year, we've also adapted to search engine optimization that centers on the mobile experience. For many B2C companies, this means that local search is king. Just a couple short weeks ago, we sent SEO and Conversion Specialist David Caffey across the country to Seattle, Washington for an annual... Read More
Posted by Kindra Svendsen at Thursday, March 16, 2017

What Google Chrome’s Changes to a 'Secure Web' Mean for You

Effective this month, Chrome will begin to clearly label sites without a secure connection on pages that ask for password and credit card inputs. Their long term goal is to start flagging all sites that are non-secure, regardless of the page. What does it mean to have a Secure Site? A securely connected site has an associated Secure Sockets Layer (SSL) certificate, which signifies to the browser and to the web user that your site is secure and safe to enter login information and make... Read More
Posted by Nicole Davis at Friday, January 27, 2017

Building Better: Our Commitment to You in 2017

"Building Better." This was the official theme of #SpeakWeek2017 , our annual week of planning for all things Speak. If you were following along with our hashtag, you saw a lot of fun in the form of scavenger hunts, bowling, movie outings and team lunches. In between those moments, we spent our time building better. So what does that mean? In 2017, our goals are focused around two things. Being a better company to work for and a better company to work with . We want to be... Read More
Posted by Kindra Svendsen at Tuesday, January 24, 2017