Digital Agency Blog: Spoken by Speak Creative - Page 3

As we Speak

Insight from Digital Strategists

Page 3 of 35

Web Apps vs. Mobile Apps — What’s the difference?

You’ve been checking out the services page on the Speak Creative website (we’re flattered!) and you see that Speak can create a web app and a mobile app. Or maybe you’ve been considering an app for a while now, but aren’t sure where to start. If you find yourself asking, what does all of this even mean?! This blog is for you.  It’s old news that mobile dominates our digital world. Meeting your audience on mobile isn’t an afterthought, it’s your ... Read More
Posted by Jessica Freeman Tuesday, April 21, 2020

Adapting Your Digital Marketing Plan During COVID-19

There is no shying away from the fact that COVID-19 is impacting everything, every industry, and everyone. Whether you are fully aware or not, your digital marketing strategy is being impacted and the rules of the game are changing. In this conversation, I’ll arm you with tips for how to adapt during COVID-19 and how to execute your recovery.  .embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .emb... Read More
Posted by David Caffey Monday, April 13, 2020

Marketing across generational lines

I’m currently quarantining at my parent’s house and we’ve been cooking a lot. We were excited to take a night off to support a local restaurant by ordering take out. My mom (a Baby Boomer) started to get frustrated when she was calling the restaurant and they weren’t answering. There was no voicemail indicating that they were closed. It just kept ringing and ringing. Being the tech-savvy millennial that I am (because obviously we all are) I quickly pulled up thei... Read More
Posted by Jessica Freeman Thursday, April 9, 2020

5 Ways To Magnify Morale While Remote 

Whether you’re a remote work veteran or a complete newbie, one thing we can all agree on is that your team’s morale still matters. When employees work from home it may take some creativity to engage them but it can definitely be done! Here are a few things we’ve found effective at magnifying morale: 1. Practice Gratitude and Praise  Everyone likes for their work to be recognized but it may be harder to recognize strong work while everyone is spread out. Look for... Read More
Posted by Jessica Freeman Monday, March 30, 2020

Address COVID-19 With Video Content

Ty Stinson and I serve as the cinematographers here at Speak Creative. We were asked to put together a blog on how organizations can address the impact of COVID-19 through video content. True to our craft, we put together a vlog instead. Check out our tips for how to take your organization online using video:  Let's Chat  Do you want to utilize video content but aren't sure where to start? Have you already captured video footage but need our help to make sure it... Read More
Posted by Jordan Dudek Tuesday, March 24, 2020

Blah, Blah, Blogs

Do blogs have any value and does anyone read them?   If you’ve ever questioned or brushed off the idea of writing a blog for your website, you're not alone. In our media-saturated culture, that’s bursting with videos and podcasts, it can be difficult to see the value of long-form, written content. Even users shamelessly admit to looking past content with the trending acronym TL;DR, which means “too long; didn’t read.” Despite the ever-increasing ... Read More
Posted by Megan Jones Tuesday, March 24, 2020

Getting Good at Google My Business

If you haven’t heard of Google My Business you’ve definitely experienced it. Google My Business is a free listing service that allows your business to show up when people search for it on Google or Maps. Curious about what makes a good listing? We’re glad you asked.  If you’re already a pro at Google My Business, we’ll highlight the most important parts of your listing to keep up to date.  Claim Your Listing The first thing you’ll want to do is... Read More
Posted by Jessica Freeman Tuesday, March 24, 2020

Lean Into Live Stream — Practical Tips To Implement Today

U.S. adults now spend nearly 6 hours per day watching video. The span (5:57) represents an 11-minute increase in video consumption, according to Nielsen. Cisco estimates that 82% of all internet traffic will be video by 2022. According to Forrester, users watch live video 10 to 20 times longer than on-demand content, making live streaming a powerful way to deliver interactive content. Do I have your attention yet? I thought so. Incorporating live streaming into your social media marketing ... Read More
Posted by Jessica Freeman Monday, March 23, 2020

Compassionate, creative leaders in the face of crisis

In light of COVID-19, I wanted to share a few things that are top of mind for me as a business leader. First, I am reminded of the resilience I’ve watched my team, along with the rest of America, possess through challenges we’ve faced in the past. From years ago as a young entrepreneur during 9/11, to the tornadoes that ripped through Nashville just weeks ago, we’ve come out on the other side with greater empathy and strength than we had before. I can remember being at the S... Read More
Posted by Jacob Savage Friday, March 20, 2020

Creating for Engagement — No Stagnant Social Media Here

With everyone and their dog (literally my best friend’s dog has an Instagram) using social media, it can be tough to cut through the noise. Sure you have social media platforms but what is your measure of success? At Speak, we run social media for several organizations and prioritize engagement as a key to an effective social media presence. Here are a couple of things that we ask ourselves to create strong engagement:   What should I keep in mind when creating engaging socia... Read More
Posted by Jessica Freeman Thursday, March 19, 2020