Digital Agency Blog: Spoken by Speak Creative - Page 2

As we Speak

Insight from Digital Strategists

Page 2 of 15

Craft, Cause, Community: It’s Time To Press In 

At the beginning of 2020, during our annual Speak Week (a week-long, in-person gathering of our full team), Speak’s founder and CEO, Jacob Savage, challenged us to focus on three things in the coming year: craft, cause, and community. As all businesses and organizations have had to pivot their operations and core functions since March, our focus on those topics is more important than ever. As Speak’s HR Director, I wanted to showcase how we’re pressing into these three ide... Read More
Posted by Christy Leake Thursday, May 28, 2020

A Little Off Topic, a Podcast by Speak Creative

Around the office, you'd constantly hear witty banter around marketing, business, and everyone's favorite 90's movies. While we were all working from home we started to miss that natural flow of knowledge (and laughter) from one person to the next. We're always dreaming up ways we can pass along our expertise to our audience, so we thought why not hit record an make a podcast?  We hope you'll listen along to hear our watercooler chat on digital marketing, busine... Read More
Posted by A Little Off Topic Wednesday, May 27, 2020

Wordpress is great, but it’s not free

Around Speak, we love Wordpress, and we build a lot of websites on Wordpress, but there’s a misconception that we hear from time to time: Wordpress is great because it’s free.  The truth: Wordpress is great, but unless you want a nightmare on your hands, it’s not free. Here are some recommendations that will make your Wordpress-backed website the incredible experience it should be for you and your patrons. Quality setup with respected plugins When building your Word... Read More
Posted by Matt Roberts Friday, May 22, 2020

The Power of the GIF

As humans, we’ve learned to communicate in a staggering number of ways. There are roughly 6,500 different spoken languages in the world, and those don’t include sign language, body language, or any other form of communication. We’ve sent letters and postcards. We’ve made telephone calls. We’ve recorded videos and sent texts and emails! The list goes on and on. But there’s one particular form of communication that has come full circle. ... Read More
Posted by Katy Sloan Wednesday, May 13, 2020

Communicating Your Reopening Plan

COVID-19 has likely forced your organization to make a plan A, B, and C over the last few months. Then everything changed again and you needed a whole new set of plans. Sound familiar?  Organizations across the country have been diligently making plans to reopen in a way that is both safe and sustainable. While you’ve been developing a plan to reopen, we’ve been strategizing how to best help our partners communicate that they are open. Simply saying “we’re open&r... Read More
Posted by Jessica Freeman Wednesday, May 6, 2020

The Need for Narrative

By 2020, there will be almost a million minutes of video per second crossing the internet. Cisco adds that, by then, 82% of all consumer web traffic will be video. With so many brands vying for our attention, video is emerging as a clear leader to grab attention, invoke emotion, and get your audience to act.  Shelby County Sheriff's Department recognized that rather than tell their audience they were recruiting new deputies they’d show them and inspire them to act. T... Read More
Posted by Ty Stinson Thursday, April 30, 2020

Web Apps vs. Mobile Apps — What’s the difference?

You’ve been checking out the services page on the Speak Creative website (we’re flattered!) and you see that Speak can create a web app and a mobile app. Or maybe you’ve been considering an app for a while now, but aren’t sure where to start. If you find yourself asking, what does all of this even mean?! This blog is for you.  It’s old news that mobile dominates our digital world. Meeting your audience on mobile isn’t an afterthought, it’s your ... Read More
Posted by Jessica Freeman Tuesday, April 21, 2020

Adapting Your Digital Marketing Plan During COVID-19

There is no shying away from the fact that COVID-19 is impacting everything, every industry, and everyone. Whether you are fully aware or not, your digital marketing strategy is being impacted and the rules of the game are changing. In this conversation, I’ll arm you with tips for how to adapt during COVID-19 and how to execute your recovery.  .embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .emb... Read More
Posted by David Caffey Monday, April 13, 2020

Marketing across generational lines

I’m currently quarantining at my parent’s house and we’ve been cooking a lot. We were excited to take a night off to support a local restaurant by ordering take out. My mom (a Baby Boomer) started to get frustrated when she was calling the restaurant and they weren’t answering. There was no voicemail indicating that they were closed. It just kept ringing and ringing. Being the tech-savvy millennial that I am (because obviously we all are) I quickly pulled up thei... Read More
Posted by Jessica Freeman Thursday, April 9, 2020

5 Ways To Magnify Morale While Remote 

Whether you’re a remote work veteran or a complete newbie, one thing we can all agree on is that your team’s morale still matters. When employees work from home it may take some creativity to engage them but it can definitely be done! Here are a few things we’ve found effective at magnifying morale: 1. Practice Gratitude and Praise  Everyone likes for their work to be recognized but it may be harder to recognize strong work while everyone is spread out. Look for... Read More
Posted by Jessica Freeman Monday, March 30, 2020

Address COVID-19 With Video Content

Ty Stinson and I serve as the cinematographers here at Speak Creative. We were asked to put together a blog on how organizations can address the impact of COVID-19 through video content. True to our craft, we put together a vlog instead. Check out our tips for how to take your organization online using video:  Let's Chat  Do you want to utilize video content but aren't sure where to start? Have you already captured video footage but need our help to make sure it... Read More
Posted by Jordan Dudek Tuesday, March 24, 2020

Blah, Blah, Blogs

Do blogs have any value and does anyone read them?   If you’ve ever questioned or brushed off the idea of writing a blog for your website, you're not alone. In our media-saturated culture, that’s bursting with videos and podcasts, it can be difficult to see the value of long-form, written content. Even users shamelessly admit to looking past content with the trending acronym TL;DR, which means “too long; didn’t read.” Despite the ever-increasing ... Read More
Posted by Megan Jones Tuesday, March 24, 2020

Getting Good at Google My Business

If you haven’t heard of Google My Business you’ve definitely experienced it. Google My Business is a free listing service that allows your business to show up when people search for it on Google or Maps. Curious about what makes a good listing? We’re glad you asked.  If you’re already a pro at Google My Business, we’ll highlight the most important parts of your listing to keep up to date.  Claim Your Listing The first thing you’ll want to do is... Read More
Posted by Jessica Freeman Tuesday, March 24, 2020

Lean Into Live Stream — Practical Tips To Implement Today

U.S. adults now spend nearly 6 hours per day watching video. The span (5:57) represents an 11-minute increase in video consumption, according to Nielsen. Cisco estimates that 82% of all internet traffic will be video by 2022. According to Forrester, users watch live video 10 to 20 times longer than on-demand content, making live streaming a powerful way to deliver interactive content. Do I have your attention yet? I thought so. Incorporating live streaming into your social media marketing ... Read More
Posted by Jessica Freeman Monday, March 23, 2020

Compassionate, creative leaders in the face of crisis

In light of COVID-19, I wanted to share a few things that are top of mind for me as a business leader. First, I am reminded of the resilience I’ve watched my team, along with the rest of America, possess through challenges we’ve faced in the past. From years ago as a young entrepreneur during 9/11, to the tornadoes that ripped through Nashville just weeks ago, we’ve come out on the other side with greater empathy and strength than we had before. I can remember being at the S... Read More
Posted by Jacob Savage Friday, March 20, 2020

Creating for Engagement — No Stagnant Social Media Here

With everyone and their dog (literally my best friend’s dog has an Instagram) using social media, it can be tough to cut through the noise. Sure you have social media platforms but what is your measure of success? At Speak, we run social media for several organizations and prioritize engagement as a key to an effective social media presence. Here are a couple of things that we ask ourselves to create strong engagement:   What should I keep in mind when creating engaging socia... Read More
Posted by Jessica Freeman Thursday, March 19, 2020

What you need to know about ADA Compliance Online

What is ADA Compliance for your website? Online accessibility is a topic that many organizations are eager to tackle, but it’s easy to get wrapped up in the details of it all. Making your website ADA Compliant means that it passes a number of tests for accessibility, and allows differently-abled users to access your content with ease. The criteria for these tests are called Web Content Accessibility Guidelines, and they cover a number of technical details like: Color contrast for i... Read More
Posted by Matt Roberts Wednesday, November 13, 2019

Saving the Planet One Design at a Time

We’re gearing up for the 2019 AZA annual conference, by far our favorite event of the year, each and every year, where we learn more about what the amazing people working at AZA-member zoos and aquariums around the world are doing to save animals and conserve wildlife habitats. We have a special place in our hearts for organizations that are making the world a better place, and you won’t find a group of individuals as passionate and dedicated to their work as those who work with ... Read More
Posted by Sarah Vaughan Sunday, September 8, 2019

Speak Creative Acquires RocketFuel, Strengthening Memphis Market Share

FOR IMMEDIATE RELEASE Speak Creative Acquires RocketFuel, Strengthening Memphis Market Share Digital marketing agency scales local footprint with acquisition of area agency and talent.  Memphis, Tenn. (July 15, 2019) – Speak Creative, a nationally known digital agency located in Memphis and Nashville, announces the acquisition of RocketFuel, a Memphis-based creative agency. With the acquisition, Speak Creative increases bandwidth to provide both local and national markets ... Read More
Posted by Kindra Svendsen Monday, July 15, 2019

How Ticket-Based Attractions Can Track ROI in Just a Few Easy Steps

When you conduct, monitor and analyze online marketing campaigns, one of the primary benefits is ease of attribution. Marketers can directly attribute patterns in increased web traffic toward specific campaigns and efforts, but standard source attribution in Google Analytics tells only part of the story. For marketers working with zoos, museums or other ticket-based attractions, tracking online visitors all the way from the first touch to the final ticket purchase is crucial for determining ... Read More
Posted by David Caffey Thursday, June 20, 2019

Our Easy to Read 2019 Guide to GDPR for Your Website

As regular internet users, you’ve probably been told over and over that the sites you visit are using cookies to enhance your experience. As a marketer, you likely know that it’s in response to the GDPR taking effect. But what is GDPR and does it affect your business? Read below for our guide to GDPR in 2019. What is GDPR? The General Data Protection Regulation is one of the biggest data laws to come into effect in 20 years. The regulation is meant to protect the personal info... Read More
Posted by Michael Moran Tuesday, February 12, 2019

Checking Off 2018: Our Favorite Parts of the Year

Doesn’t it feel like the year just started? We can hardly believe the end of 2018 is near. What a great year it has been for our team here at Speak Creative. We have worked with awesome partners throughout the year and completed projects the whole team can be proud of. We worked together better than ever, refined processes that propelled us forward and just had fun together. Recently, we surveyed the team on their favorite parts of the year, and their answers affirmed that our theme of... Read More
Posted by Kindra Svendsen Tuesday, December 11, 2018

How Do You Optimize GMB in 2018?

When a visitor searches for your business on Google, the search engine returns not only search results, but a “knowledge graph” on the right side of the page, filled with info about your business. This info comes from your Google My Business listing (GMB). Your GMB serves as a synopsis of your business and offers all the direct, relevant information a visitor may need. Our SEO Specialist, David Caffey, has even noted that Google is your new homepage. Clearly, this needs to be as ... Read More
Posted by Cody Gross Friday, August 24, 2018

Everything You Need to Know about Domains

A domain is simply an address to indicate a specific web page on the Internet. Let’s take this example: you purchased a house with the address of 3200 Awesome Place in the city of Oz. Domain Registrant - The Home Owner Domains have to be purchased, and they are registered where they are purchased and paid for. You have a Domain Registrant, much like a house has a Home Owner. This person pays the mortgage to keep the house, just like a Domain Registrant has to pay for the domain yearl... Read More
Posted by Nicole Davis Friday, August 10, 2018

2018 Tips for Social Media Marketing

Social media marketing constantly changes, presents challenges, and requires consistent quality content in order to be effective. With the introduction of each new algorithm and engagement factor comes a swift adjustment and careful analysis of social media strategies and goals. This Facebook Live segment highlights social media trends in 2018 and ways you can utilize social media to your company's best advantage. Cody Gross, Social Media and Content Specialist, shares his thoughts on s... Read More
Posted by Cody Gross Monday, August 6, 2018