Digital Agency Blog: Spoken by Speak Creative - Page 2

As we Speak

Insight from Digital Strategists

Page 2 of 12

Capturing the Vision

“It might take a village, but the village starts with one person” is the phrase that Alex Cohen learned from growing up in Washington Heights, New York. Years later, she and her husband Steven, started the Steven & Alexandra Cohen Foundation that has been inspiring people across the country to engage in philanthropy and community service for over 19 years. While it might sound simple, accurately capturing an organization’s mission is the first step in creating a website... Read More
Posted by Madelyn Bomar Tuesday, July 28, 2020

Websites That Win Business

What's the most important part of a website? And how do you know if you really need one or when it is time to redesign the one you have? Join Speak Creative's VPs for an off topic conversation about building a website that wins business.  Websites That Win Business | Episode 6 David: Hello everyone and welcome back. You are listening to A Little Off Topic, one agency's water cooler chat on digital marketing, business, and all the things that get in the way, presented by S... Read More
Posted by A Little Off Topic Monday, July 27, 2020

Conversion-Driven Design

Defining website goals ahead of design = a website driven to build your business better. If you own a company or manage a team, it’s normal to ask “how effective are my employees to my business?” You’re probably monitoring progress, tracking performance, and expecting your business to grow because of their work. Hopefully, you view them as assets to your business. Are you doing the same for your website? Have you considered how your website “works&rdq... Read More
Posted by Kindra Svendsen Wednesday, July 22, 2020

3 Simple Ways to Get More Google Reviews & More (2020 Version)

If you're here, you know that Google reviews are important for any local business. Potential clients are comparing your business with others in your area, and reviews are a great way to stand out. The Google My Business platform has stood the test of time and has become an important component for any local SEO strategy. Additionally, Google reviews aren’t losing any importance in 2020 and are a major contributor to attracting new business. You might be wondering - how do I ge... Read More
Posted by Digital Marketing Team Wednesday, July 15, 2020

Adapting To Grow

How do you create growth that is sustainable? And as your team grows, how do you effectively manage a distributed team? Join Speak Creative's VPs and CEO, Jacob Savage, for an off topic conversation about what you should consider as your business expands.  Adapting To Grow | Episode 5 David: Hello everyone and thank you for joining us once again. You are listening to A Little Off Topic, one agency's water cooler chat on digital marketing, business, and all the things that get... Read More
Posted by A Little Off Topic Thursday, July 9, 2020

TikTok: Trend or Triumph?

Kids aren’t the only ones on TikTok anymore. That’s right. Real live adults are infiltrating the app that was once overrun by the youth of America. By the way, if you’re reading this and you aren’t on TikTok yet, here's why you should consider it as more than just a trend.  Hold on, what’s TikTok? It’s a social media platform that allows users to create and post short-form video content. Users also browse and engage with other content creators. J... Read More
Posted by Josh Cooper Wednesday, July 8, 2020

Playing the SEO Long Game

In the year 2020 you’re well aware that Search Engine Optimization (SEO) is important, but where do you start? With an ever-changing playbook from Google and limited time, you may be throwing your hands up in frustration because you feel you aren’t getting anywhere.  Unfortunately, there isn’t a quick fix for great SEO. It requires playing the long game and a good strategy is one that continues to produce results over time. We hope you’ve spent time on creating ... Read More
Posted by David Caffey Wednesday, July 1, 2020

Influential Narrative

Narrative can be a powerful tool for any organization. If used correctly, you can inspire your audience to act. Join Speak Creative's VPs and Ty Stinson for an off topic conversation on how narrative is used in video production, digital marketing, and development.  Influential Narrative | Episode 4 David Caffey: Hello everyone and thank you for joining us once again. Welcome back to A Little Off Topic, one agency's water cooler chat on digital marketing, business, and al... Read More
Posted by A Little Off Topic Thursday, June 25, 2020

Apps That Transform the Onsite and Offsite Experience

There are collectively more than 4 million apps in the Google Play and App Store today, but not all are equipped to serve their organization effectively. Determining what elements are essential for your industry is the first step in creating an app.  We are often asked about what the app creation process looks like. Just like everything else in the digital space, it varies based on the specific needs of current or future users. Sometimes, organizations come to us with a vision but need ... Read More
Posted by Madelyn Bomar Wednesday, June 24, 2020

Decoding Impostor Syndrome

Are you an introvert or an extrovert? Is there a cure to impostor syndrome? Join Speak Creative's VPs for an off topic conversation about how personality types impact your work and how you miss 100% of the shots you don't fake.  Decoding Impostor Syndrome | Episode 3 David: Hello everyone, thank you for joining us. Welcome once again to "A Little Off Topic," one agency's water cooler chat on digital marketing, business, and all the things that get in the w... Read More
Posted by A Little Off Topic Friday, June 19, 2020

Several People Are Typing: Web Design Trends

It's hard to believe that we're halfway through 2020. Through a Slack discussion with a few of Speak's designers, we explored how the current web design trends are playing out, how to know if a trend is right for your organization, and what to expect from web design in the years to come.  Here's today's starting lineup:  Jessica: Hi all, thanks for joining to discuss design trends. Crazy that we are basically halfway through 2020 already. ... Read More
Posted by Jessica Freeman Wednesday, June 17, 2020

Expectations and Equivocation

Should you set expectations? Or should you never use the word should again? Join Speak Creative's VPs for an off topic conversation on expectations both in and out of work and a deep dive into equivocation.  Expectations and Equivocation | Episode 2  David: Hello everyone and thank you for joining us once again for another episode of A Little Off Topic, one agency's water cooler chat on digital marketing, business, and all the things that get in the way, presented by Spea... Read More
Posted by A Little Off Topic Wednesday, June 10, 2020

Keeping Up With Speak: Quarantine Edition

Now that we’re all back in the office, trading pajamas for real pants, we wanted to reflect on what we’ve accomplished outside of work during recently. Hear from a few of our own filling in the statement, “In the month of May, the coolest thing I did was…” Josh Cooper, Director of Creative ...work on my family’s content creation brand called "Uploads of Fun". In May, our TikTok account grew by 395K. From 500K to 895K.  Kindra Svends... Read More
Posted by Madelyn Bomar Tuesday, June 9, 2020

Craft, Cause, Community: It’s Time To Press In 

At the beginning of 2020, during our annual Speak Week (a week-long, in-person gathering of our full team), Speak’s founder and CEO, Jacob Savage, challenged us to focus on three things in the coming year: craft, cause, and community. As all businesses and organizations have had to pivot their operations and core functions since March, our focus on those topics is more important than ever. As Speak’s HR Director, I wanted to showcase how we’re pressing into these three ide... Read More
Posted by Christy Leake Thursday, May 28, 2020

A Little Off Topic, a Podcast by Speak Creative

Around the office, you'd constantly hear witty banter around marketing, business, and everyone's favorite 90's movies. While we were all working from home we started to miss that natural flow of knowledge (and laughter) from one person to the next. We're always dreaming up ways we can pass along our expertise to our audience, so we thought why not hit record an make a podcast?  We hope you'll listen along to hear our watercooler chat on digital marketing, busine... Read More
Posted by A Little Off Topic Wednesday, May 27, 2020

Wordpress is great, but it’s not free

Around Speak, we love Wordpress, and we build a lot of websites on Wordpress, but there’s a misconception that we hear from time to time: Wordpress is great because it’s free.  The truth: Wordpress is great, but unless you want a nightmare on your hands, it’s not free. Here are some recommendations that will make your Wordpress-backed website the incredible experience it should be for you and your patrons. Quality setup with respected plugins When building your Word... Read More
Posted by Matt Roberts Friday, May 22, 2020

The Power of the GIF

As humans, we’ve learned to communicate in a staggering number of ways. There are roughly 6,500 different spoken languages in the world, and those don’t include sign language, body language, or any other form of communication. We’ve sent letters and postcards. We’ve made telephone calls. We’ve recorded videos and sent texts and emails! The list goes on and on. But there’s one particular form of communication that has come full circle. ... Read More
Posted by Katy Sloan Wednesday, May 13, 2020

Communicating Your Reopening Plan

COVID-19 has likely forced your organization to make a plan A, B, and C over the last few months. Then everything changed again and you needed a whole new set of plans. Sound familiar?  Organizations across the country have been diligently making plans to reopen in a way that is both safe and sustainable. While you’ve been developing a plan to reopen, we’ve been strategizing how to best help our partners communicate that they are open. Simply saying “we’re open&r... Read More
Posted by Jessica Freeman Wednesday, May 6, 2020

The Need for Narrative

By 2020, there will be almost a million minutes of video per second crossing the internet. Cisco adds that, by then, 82% of all consumer web traffic will be video. With so many brands vying for our attention, video is emerging as a clear leader to grab attention, invoke emotion, and get your audience to act.  Shelby County Sheriff's Department recognized that rather than tell their audience they were recruiting new deputies they’d show them and inspire them to act. T... Read More
Posted by Ty Stinson Thursday, April 30, 2020

Web Apps vs. Mobile Apps — What’s the difference?

You’ve been checking out the services page on the Speak Creative website (we’re flattered!) and you see that Speak can create a web app and a mobile app. Or maybe you’ve been considering an app for a while now, but aren’t sure where to start. If you find yourself asking, what does all of this even mean?! This blog is for you.  It’s old news that mobile dominates our digital world. Meeting your audience on mobile isn’t an afterthought, it’s your ... Read More
Posted by Jessica Freeman Tuesday, April 21, 2020

Adapting Your Digital Marketing Plan During COVID-19

There is no shying away from the fact that COVID-19 is impacting everything, every industry, and everyone. Whether you are fully aware or not, your digital marketing strategy is being impacted and the rules of the game are changing. In this conversation, I’ll arm you with tips for how to adapt during COVID-19 and how to execute your recovery.  .embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .emb... Read More
Posted by David Caffey Monday, April 13, 2020

Marketing across generational lines

I’m currently quarantining at my parent’s house and we’ve been cooking a lot. We were excited to take a night off to support a local restaurant by ordering take out. My mom (a Baby Boomer) started to get frustrated when she was calling the restaurant and they weren’t answering. There was no voicemail indicating that they were closed. It just kept ringing and ringing. Being the tech-savvy millennial that I am (because obviously we all are) I quickly pulled up thei... Read More
Posted by Jessica Freeman Thursday, April 9, 2020

5 Ways To Magnify Morale While Remote 

Whether you’re a remote work veteran or a complete newbie, one thing we can all agree on is that your team’s morale still matters. When employees work from home it may take some creativity to engage them but it can definitely be done! Here are a few things we’ve found effective at magnifying morale: 1. Practice Gratitude and Praise  Everyone likes for their work to be recognized but it may be harder to recognize strong work while everyone is spread out. Look for... Read More
Posted by Jessica Freeman Monday, March 30, 2020

Address COVID-19 With Video Content

Ty Stinson and I serve as the cinematographers here at Speak Creative. We were asked to put together a blog on how organizations can address the impact of COVID-19 through video content. True to our craft, we put together a vlog instead. Check out our tips for how to take your organization online using video:  Let's Chat  Do you want to utilize video content but aren't sure where to start? Have you already captured video footage but need our help to make sure it... Read More
Posted by Jordan Dudek Tuesday, March 24, 2020

Blah, Blah, Blogs

Do blogs have any value and does anyone read them?   If you’ve ever questioned or brushed off the idea of writing a blog for your website, you're not alone. In our media-saturated culture, that’s bursting with videos and podcasts, it can be difficult to see the value of long-form, written content. Even users shamelessly admit to looking past content with the trending acronym TL;DR, which means “too long; didn’t read.” Despite the ever-increasing ... Read More
Posted by Megan Jones Tuesday, March 24, 2020