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Thursday, October 26, 2017

How To Expand Your Nonprofit's Marketing Budget with Free Advertising From Google

If you’re a member of a nonprofit, there’s one statement that is true: B udgets are limited. No matter your industry, we understand that nonprofits regularly track every expense, and squeezing marketing dollars out of your total revenue can seem almost impossible. However, we also know that digital marketing is the biggest way to measure your ROI. Luckily, we have a tool in our arsenal that not many nonprofits are aware of that can stretch your marketing dollars further... Read More
Posted by Kindra Svendsen at Thursday, October 26, 2017
Featured Strategy

Tuesday, October 24, 2017

Infographic: 2017 State of Digital Marketing

In the blink of an eye, 2017 is nearing its end! We hope your year has been full of accomplished goals, impactful sales, progressive direction, and even new opportunities. Before the new year, we want to ensure you have a complete update on the state of digital marketing. Search engine optimization consistently changes with the continued evolution of mobile devices and voice searches. In fact, mobile search has overtaken desktop search as the most popular way a user searches the... Read More
Posted by Cody Gross at Tuesday, October 24, 2017
Digital Marketing Featured

Tuesday, October 17, 2017

Creative Works Conference 2017: What We Took Away

Our creative team just returned from the Creative Works Conference here in Memphis and we wanted to share some insights from the conference. This blog differs from our other expositions. Here you’ll find some inspiration as a creator. You’ll also find encouragement to break free of the mold. We hope you join us in challenging our routines and beliefs of what creating is like and how we create. Get Up Off the Floor “You can’t just lay on the... Read More
Posted by Trent Erwin at Tuesday, October 17, 2017
Featured Ideas Design

Friday, September 29, 2017

4 Pieces of Website Data That Tell a Fuller Story

We live in the day of big data. Each day, whether you like it or not, tons and tons of data are being scraped all around us. While we may not appreciate some data collection, other forms of data collection are useful for marketing our businesses and organizations. When it comes to website data, it’s easy to fall into two camps: those with tunnel vision and those who are overwhelmed. If you’ve ever jumped into Google Analytics then you’ve probably experienced the latter... Read More
Posted by Trent Erwin at Friday, September 29, 2017
Strategy Digital Marketing Featured

Friday, September 8, 2017

Seeing a Project Through: How to Effectively Manage a Website Design

Recently I celebrated my 5th Speakiversary, a term you’re probably familiar with if you follow us on any of our social accounts. I have worked at Speak for 5 years, and in those years I have learned plenty about managing a web project. While I have gained terrific insight on what you should do in a project, I feel like the more valuable knowledge is knowing what not to do. Every new opportunity you have to improve on or serve your clients better is a step in the right direction.... Read More
Posted by Meagan Walley at Friday, September 8, 2017
Featured Ideas Design

Thursday, August 31, 2017

Turning Insight to Action: Introducing Our Newest Free-For-All Tool!

When it comes to our team of digital marketers, we’re always looking for ways to share data. We believe having reliable data can increase confidence in moving forward and making business decisions. When it comes to website design or search engine optimization, data is king. In fact, according to CMO.com , using data to drive your decisions allows you to make quicker, more accurate decisions. The CMO study found that 64% of marketing execs “strongly agree” that ... Read More
Posted by Kindra Svendsen at Thursday, August 31, 2017
Featured Ideas

Wednesday, August 9, 2017

The Essential SEO Checklist for Launching a Website Redesign

A redesign can be an exciting and tumultuous time in the lifecycle of a website. Whether you are just updating the visual layout or you are upgrading to the latest web technologies, a redesign can breathe new life into a site for years to come. However, when planning for the future of your brand’s web presence, it is important to not forget about your site’s past. Even though the previous version of your site will soon be gone forever, properly planning for the transition from... Read More
Posted by David Caffey at Wednesday, August 9, 2017
Digital Marketing Featured Strategy

Thursday, August 3, 2017

Our Midyear 2017 Digital Marketing Trends

Keep up with the changes, the trends, the features, and the failures. That’s the nature of digital marketing. The industry never stops innovating and evolving. This means that our digital marketing production team constantly researches the latest industry news. From a new Google rollout to a disappearing social media trend, our team strives to stay ahead of the changes to best serve our clients. Since the new year began, we have recognized various new features and trends in... Read More
Posted by Cody Gross at Thursday, August 3, 2017
Digital Marketing Featured Ideas

Friday, July 21, 2017

Don't Forget the Basics: When to Market with Print

Is print dead? This question often comes up with our partners as they strive to create an effective marketing strategy. As a result of the many cost efficient options of digital advertising, many companies have set aside print efforts. But in the world of marketing, creating a diverse marketing strategy including both digital and print is key to targeting your various audiences, creating tangible touchpoints, and personalizing the buyer’s journey. We know that digital... Read More
Posted by Amy Dunbar at Friday, July 21, 2017
Digital Marketing Ideas

Tuesday, July 11, 2017

4 Ways Digital Marketing Increases Enrollment for Universities

As you might know, we work with quite a few colleges and universities, and one of the more frequent comments we hear at the beginning of our conversations is, “We’ve got to increase our enrollment.” There’s a lot that goes into that one statement! Do students and parents love your academics? Are they concerned with your school’s location? Are they intimidated by the costs? Do they even know you exist? There are lots of ways for us to dig in and really unpack... Read More
Posted by Matt Roberts at Tuesday, July 11, 2017
Digital Marketing Featured