Digital Agency Blog: Spoken by Speak Creative - Page 2

As we Speak

Insight from Digital Strategists

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20 Memorable Moments from 2020

This year was a challenge in countless ways, but there were some incredible moments along the way that we wanted to highlight. This year is one we’ll never forget and here’s our blog post to prove it.   1. We learned resiliency. The hard way.  2020, the year of the pandemic. We learned that we’re better together when we stay connected and are all in this together. Turns out these cliches are all actually true. While we’ve had remote employees for many... Read More
Posted by Madelyn Bomar Monday, December 21, 2020

5 Books to Help You Dig Yourself Out of a Creative Rut

If you’ve ever struggled to bring an idea to life, welcome to the club. Getting stuck in a creative rut is a rite of passage for most of us. It’s the rock bottom of the creative process where we sit — unhappily questioning our abilities and wallowing in self-doubt — until we remember that we are, in fact, great at what we do. Not only that, but we’ve yet to meet another person who hasn’t felt frustrated or overwhelmed by the creative process.  Ideatio... Read More
Posted by Digital Marketing Team Tuesday, December 15, 2020

Our 2021 Predictions

The holiday season is upon us and in this episode, we explore how you can finish the year out strong. Our VP leadership trio will also give their predictions for what 2021 holds both in marketing and the world of business. Join us for an off topic conversation full of ham, Black Friday deals, and 2021 predictions.   Our 2021 Predictions | A Little Off Topic by Speak Creative David: Hello everyone thank you for joining us once again. You are listening to A Little Off Topic, one a... Read More
Posted by A Little Off Topic Monday, December 14, 2020

Several People Are Typing: Women In Design

Through a Slack discussion with a few of Speak's female designers, we explored their experience in the industry, designers they look up to, and advice they've been given along the way.    here's Today's starting line up:  Jessica: Hi ladies, thanks for joining our discussion on women in design. I’m excited about this conversation and opportunity to understand your perspective a bit more. Let’s dive in. I’d love to start by taki... Read More
Posted by Jessica Freeman Monday, December 7, 2020

What COVID-19 Taught Us About Digital Marketing

3 Things COVID-19 Taught Us About Digital Marketing For me personally, COVID-19 has taught me a lot of things about my personal life and my professional life. For example, I’ve learned that our global world is more connected than ever before. One microscopic virus can travel the globe in a matter of weeks - which is pretty incredible and also mildly terrifying.  Baby Yoda GIF from Baby GIFs This also inevitably leads me to wonder why the Baby Yoda merch I purchased on Etsy fr... Read More
Posted by Sarah Vaughan Wednesday, December 2, 2020

Rally and Reset

Regardless of what it looks like, we are big believers in the power of rallying your team and taking the time to revisit goals. This usually looks like carving out time for a team retreat but in these times just about everything looks a little different. Join Speak Creative's VPs for an off topic conversation about the importance of a team reset and how we do it.  Rally and Reset | A Little Off Topic by Speak Creative David: Hello everyone and thank you for joining us. ... Read More
Posted by A Little Off Topic Monday, November 30, 2020

2020: The Year of Grit and Gratitude

As we take a moment to pause and reflect on what we’re grateful for, the first thing that comes to mind is our team who makes Speak what it is today. We’re thankful for their commitment to doing good, in their work and in their own lives, unwavering enthusiasm, and heart.   We’re also thankful for our clients. The organizations that we get to work alongside inspire us in so many ways and we’re grateful to help tell their stories. You’ll hear from some... Read More
Posted by Madelyn Bomar Wednesday, November 25, 2020

A Guide To Building Your Website’s Architecture

When the time finally comes to redesign your website, you might feel a sense of excitement and motivation. You have an idea in mind of how the new site will look, but where exactly is the best place to start? It’s natural to want to immediately dive into the aesthetics of your website, but this isn’t a recommended starting point. The success of a website cannot be achieved on design alone. First and foremost, you need to evaluate what your goals are and who will be using your sit... Read More
Posted by Adam Kalwas Wednesday, November 18, 2020

Facing Failure

We all have some fear when it comes to sharing our failures but what if facing our failure leaves space for others to be vulnerable? In this episode, Speak's VPs talk all about their failures, how they navigate what to share with their teams, and how they create learning opportunities from challenging moments.   Facing Failure | A Little Off Topic by Speak Creative David: Hello everyone and thank you for joining us. Once again, you are listening to A Little Off Topic, on agency... Read More
Posted by A Little Off Topic Monday, November 16, 2020

Loose Leaves

Cultivating Community, One Tea Leaf at a Time   We are thrilled to finally share with you “Loose Leaves,” a short film created by our cinematography team to tell the story of My Cup of Tea in Memphis, Tennessee.  Providing an important lifeline to the Orange Mound community, My Cup of Tea invites women in who are thirsty for life, justice, and hope. They employ women by teaching valuable life skills as they order, label, bag, market and ship over 30 varieti... Read More
Posted by Madelyn Bomar Wednesday, November 11, 2020

Understanding Web Design: Moodboard 101

If you’ve ever started a home improvement project and looked at magazines or Pinterest for inspiration, then the concept of a moodboard is more familiar to you than you may realize. A moodboard is a collection of inspiration and custom design elements that designers present to clients in order to give them an idea of the design direction for their web design project. It’s definitely more complex than just an inspiration board, but it’s a great jumping off point for designer... Read More
Posted by Whitney Hochstein Wednesday, November 4, 2020

There's An App For That

How do you know if an app would be a useful tool for your organization? In today's episode, Speak's VPs will help you think through if an app is right for you. We are also joined by leadership from Hope Church as they discuss their mobile app, its success, and how they plan for future innovation. Join us for an off topic conversation about good apps, silly apps, and everything in between.  There's An App For That | Episode 13 David: Hello everyone and thank you for joinin... Read More
Posted by A Little Off Topic Monday, November 2, 2020

Several People Are Typing: A Deep Dive Into Dev

Through a Slack discussion with a few members of Speak's dev team, we asked the question, "what exactly do you do?" From jokes about code to discussing the future of the profession, we uncovered what it's like to be inside the mind of our developers.  HERE'S TODAY'S STARTING LINEUP: Jessica: Hi all, thanks for joining to discuss the mysterious world of development. Before we dive into exactly what you all do, I’d love for you all to answer why you... Read More
Posted by Jessica Freeman Friday, October 30, 2020

Creative Direction

What does creativity really mean and how do you direct it into meaningful work? In this episode, Speak's VP trio is joined by our Creative Director, Josh Cooper, to explore subjective design, the science behind design, and how to stay inspired. Join us for an off topic conversation about our crazy ideas and how we're achieving results for our partners. Creative Direction | Episode 12 David: Hello everyone and thank you for joining us. Once again, you are listening to A Little Off... Read More
Posted by A Little Off Topic Wednesday, October 21, 2020

3 Reasons Your Social Media Strategy Will Be Impacted by the 2020 Election

The debates, the commercials, the controversies – as much as we have endured during this 2020 presidential election cycle, the end is near. Citizens across the country have begun casting their votes. As we prepare for the final few weeks of this presidential race, marketers must consider how the election can impact their businesses and strategies. What should you be prepared for? How can you overcome possible roadblocks? The team at Speak wants to offer its advice on what is to ... Read More
Posted by Cody Gross Friday, October 16, 2020

Call Tracking: Keeping Tabs on Your Marketing Efforts

A common selling point of digital marketing and online advertising is the ability to gather detailed analytics so that you can monitor the performance of your campaigns in real-time. With platforms like Google Analytics, marketers can receive feedback on website performance and user interactions in a split second. While this information can be invaluable for optimizing your marketing efforts, you may be just a few simple steps away from unlocking even more visibility into the performance of ... Read More
Posted by David Caffey Wednesday, October 14, 2020

VIDEO: Q4 Digital Marketing Outlook

We recorded this resource for our clients, but couldn't resist sharing these valuable insights from our team. As we move into Q4, it's time to start considering your organization's year-end plan. What worked well this year? What needs revision? Kindra Svendsen, our VP of Client Partnerships, gathered some of our digital marketing experts to discuss their best advice for wrapping up 2020 with solid messaging. They discuss avoiding a crowded digital ad climate, F... Read More
Posted by Madelyn Bomar Wednesday, October 7, 2020

Scope Management

Scope management can get a bad rap, but in this episode, we'll dive into why it's essential to every project. What's our scope management philosophy? What are the biggest misconceptions about scope management? Join Speak Creative's VPs for an off topic conversation about how we stay in scope, on budget, and on time.  Scope Management | Episode 11 David: Hello, everyone. Thank you for joining us once again. You are listening to A Little Off Topic, one agency's water... Read More
Posted by A Little Off Topic Monday, October 5, 2020

The Air Zoo: An Engaging Online Experience

What started as an affinity for World War II airplanes quickly grew to a world-class aerospace and science education center in the Air Zoo’s 40 year history. Founders Suzanne and Pete Parish opened their doors in Kalamazoo, Michigan, with hopes to preserve the legacy of flight for present and future generations.* We began our partnership with the Air Zoo two years ago to create a website that would allow visitors to engage with the content in a fresh way. As more time passes, the need ... Read More
Posted by Madelyn Bomar Wednesday, September 30, 2020

Writing for Robots

Whether or not you realize it, you’ve probably used a blog in the last 24 hours. Maybe you wanted to know how to change a tire or were looking for tips on how to train your new puppy. Perhaps you wanted information on how to decorate your house for the season.  If you’re reading this, you’re using one right now! The fact of the matter is that if you can ask a question, Google probably has a blog to offer you. Blogs are singularly one of the most important components o... Read More
Posted by Katy Sloan Tuesday, September 22, 2020

Ultimate Power Rankings

Have you ever ranked your favorite candy? What about your favorite food to get from a gas station? Join Speak Creative's VPs for an entirely off topic conversation as they debate their ultimate power rankings.    Entirely Off Topic: Ultimate Power Rankings | Episode 10 David: Hello everyone and thank you for joining us once again. You are listening to A Little Off Topic, one agency's water cooler chat on digital marketing, business, and all the things that get in the w... Read More
Posted by A Little Off Topic Monday, September 21, 2020

What to Post on Social Media - The 70/20/10 Rule

What should I post on social media?  If you’ve scrolled through any social media platform lately, chances are you’ve been bombarded with content. It’s not a stretch to say our generation is overwhelmed by the amount of content available online - for better or for worse.  Creating Content for your Brand While it may be convenient to have unlimited access to a wealth of knowledge at our fingertips, it can also be challenging to sift through the content we see eac... Read More
Posted by Sarah Vaughan Wednesday, September 16, 2020

How Operation Lifesaver Cuts Through Social Noise

Every three hours in the U.S., a person or vehicle is hit by a train. In 1972, Operation Lifesaver set out to drastically reduce that number through public education and awareness on the issue of safety around trains. Their authorized volunteers give free rail safety presentations to school groups, driver education classes, community members, professional drivers, law enforcement officers, and emergency responders every year.   We work with Operation Lifesaver Inc., or OLI, each m... Read More
Posted by Madelyn Bomar Wednesday, September 9, 2020

Lessons in Leadership

We all look to leaders to, you guessed it, lead. In this episode, we'll discuss the joys and challenges of agency leadership, how to know when it's time to make changes to current processes, and what it looks like to give meaningful feedback. Join Speak Creative's VPs for an off topic conversation full of lessons in leadership.   Lessons in Leadership | Episode 9  David: Hello everyone. Thank you for joining us. Once again, you are listening to A Little Of... Read More
Posted by A Little Off Topic Tuesday, September 8, 2020

Your Digital Marketing Investment Checklist

Where should I invest my digital marketing dollars now that is guaranteed to pay off?   The demands for online engagement continue to increase but your budget may feel uncertain as the forecasted end to the pandemic seems to be a moving target. You may be asking yourself where you should invest now that is guaranteed to pay off. Whether you are looking to make minor changes that will get you through a few months, or you’re working to create a budget for an uncertain future ... Read More
Posted by Megan Jones Wednesday, September 2, 2020