Digital Agency Blog: Spoken by Speak Creative - Page 2

As we Speak

Insight from Digital Strategists

Page 2 of 14

Revamping Beloved Brands: Sims + Architects

The Back Story Organizations across the country come to Speak to refresh their brand. These organizations are in search of a new look, unified voice, and strong positioning. We believe that good branding can be the very thing that captures the right audience and moves them towards the action your organization desires. Lavin Architects out of Amarillo, Texas, came to Speak looking for a total brand refresh for their long-standing firm of 35 years. After a cross-team renaming exploration, Si... Read More
Posted by Madelyn Bomar Monday, March 29, 2021

6 Best Practices for Security on the Web

Security for your website and all digital platforms is a crucial aspect of your online presence. We’ve all seen the headlines about what happens when an organization has been the target of a large-scale security breach. However, many aren’t aware of the millions of daily attempts made on a personal level. Hackers try to compromise the security of your accounts and the information they hold. We put together six tips that can help protect you and your organization.  ... Read More
Posted by Megan Jones Monday, March 22, 2021

5 Tips for Establishing Trust with Clients

If you look back on a relationship that you have had over a long course of time - whether that be professional, personal, or romantic - one of the underlying traits of that relationship is likely trust. Trust comes with time — it isn't effortless and is often an uphill battle. However, when mistakes are made but dealt with in a humble and ethical manner, trust is established. It also happens when there is a personal connection formed, which requires intention. Trust i... Read More
Posted by Abi Devins Tuesday, March 16, 2021

Digital Checklist: Easter and Beyond

Easter Sunday is one of the most highly anticipated events of the year for many churches and ministries, and springtime is a popular time for events across all types of organizations. When preparing for a major event, it’s important to consider your digital experience before you “go live” and trigger that blinking red icon.  Benjamin Franklin said, “By failing to prepare, you are preparing to fail.”  Said another way, by passing on opportunities to pr... Read More
Posted by Megan Jones Wednesday, March 10, 2021

Several People Are Typing: Project Management

Through a Slack discussion with Speak's project management team, we explored how they keep projects moving, what they wish you knew before every project you start, and of course a few of Devon's dad jokes.  Here's today's starting lineup: Jessica: Hi y’all, thanks for joining to discuss all things project management. Before we get started, I’d love to know how each of you found yourself in project management.   Andrea:  Hi! Well, after I gra... Read More
Posted by Jessica Freeman Wednesday, March 3, 2021

Speak Takes Home Gold at the American Advertising Awards

The American Advertising Awards is the advertising industry's largest and most representative competition, attracting nearly 35,000 entries every year in local competitions. The American Advertising Federation, AAF, has a mission to “recognize and reward the creative spirit of excellence in the art of advertising.” For 73 years, the Memphis AAF chapter has been putting on the ADDY awards for excellence in advertising and marketing. Their call is for entries of local advertisin... Read More
Posted by Madelyn Bomar Tuesday, February 23, 2021

Morning Routines

Want to maximize your productivity? Revamp your morning routine. Productivity in 2020 is a topic we’d all probably prefer to avoid discussing. When life gives you lemons, productivity can take a hit, and as many people learned in 2020, working from home isn’t always as easy as it seems.  Whether you’re still trying to find a new normal working from home, or adjusting to a new normal being back in the office, a new and energizing approach to productivity and work may j... Read More
Posted by Sarah Vaughan Tuesday, February 16, 2021

Seeking Inspiration

Steve Jobs famously said, "Picasso had a saying — 'good artists copy; great artists steal' — and we have always been shameless about stealing great ideas." For the record, we’re against stealing but there is no denying that inspiration is everywhere. What I take from Picasso’s quote is the notion that no idea is truly original and it’s how you use the work you are inspired by and make it your own that counts. From our designers to content crea... Read More
Posted by Jessica Freeman Wednesday, February 10, 2021

How To Read Google Analytics

Whether it is the first time you are logging into Google Analytics or you find yourself diving into it on a frequent basis, knowing the key reports inside Google’s website performance reporting tool can be overwhelming. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Now, with the release of Google Analytics 4, users can track not only website performance but also website and app performance all in one location.  The primary ... Read More
Posted by Abi Devins Wednesday, February 3, 2021

Mid-South Food Bank: Doing Good Where You’re Planted   

Design trends and technology change all the time. As technology evolves alongside your organization, even the best websites will eventually need a redesign. The typical lifespan of a website is 5 years or less and around that time your site should be ready for a revamp. It’s always a big compliment when our partners return to us for their redesign, and that is a compliment that Mid-South Food Bank has given us not once but twice.  We’ve been fortunate enough to work alongsi... Read More
Posted by Madelyn Bomar Wednesday, January 27, 2021

Entirely Off Topic: Ultimate Power Rankings Round 2

Did you catch episode 10 of season 1 with all of our ultimate power rankings? We're back again to crown a new champion while debating the best weekend activities, best restaurant appetizers, and life's most overrated things. Join Speak Creative's VPs for an entirely off topic and ridiculous conversation.    David: Hello everyone and thank you for joining us. Once again, you are listening to the season finale of A Little Off Topic, one agency's water cooler cha... Read More
Posted by A Little Off Topic Monday, January 25, 2021

11 Tips for Winning With Mass Email Campaigns

How can you ensure you're maximizing the potential of your campaigns? How do you know your audience is receiving your emails, reading them, and ultimately, becoming customers as a result? Below are 11 tips - because a top 10 list would be so David Letterman - for creating winning mass mail campaigns. 1. Real Benefits of Mass Email One of the biggest mistakes that people make with email campaigns is creating messages that benefit themsel... Read More
Posted by Digital Marketing Team Thursday, January 21, 2021

2021 Marketing Trends and Statistics

Taylor Swift told us we could leave the Christmas lights up until January, so we did. However, now the Christmas lights have been put away and another year is in full swing. The end of the year and the beginning of the next is when many organizations, including Speak, set aside time to reflect. We’re all reflecting on where we succeeded, where we came up short, where we pivoted, and where we are headed.  On a personal note, I majorly succeeded in my goal to spend less on concert t... Read More
Posted by Jessica Freeman Wednesday, January 13, 2021

Become An Email Marketing Master

There isn’t much we can guarantee but one thing is for sure: you receive emails. Few marketing channels are as widely adopted as email and in this episode, we'll explore why that is. Join our VPs for tips and tricks on how to make email a key part of your strategy in 2021.  David: Hello everyone and thank you for joining us once again. You are listening to A Little Off Topic, one agency's water cooler chat on digital marketing, business, and all the things that get in th... Read More
Posted by A Little Off Topic Tuesday, January 12, 2021

Is My Website Obsolete?

As recently as 10 years ago, simply having a website could identify your brand as a leader in your industry. Your competition may have been late to the game in creating an online presence, or your brand simply may be the best or only local organization of its kind, making it significantly easier for people to find you through a quick Google search - or Duck Duck Go if that’s your jam.  Website Design in the 1990s The old standard of designing a website looked a little something ... Read More
Posted by Sarah Vaughan Wednesday, January 6, 2021

Jumpstart Your Job Search

If you're heading into the new year looking for a new job, this episode is for you. Our VP trio and guest, Christy Leake (Speak's Director of HR), give some encouragement for your search and all the tips and tricks you could ask for. Join us for an off topic conversation about what not to do when applying for a job and the silly interview stories we've collected over time.  Jumpstart Your Job Search | A Little Off Topic By Speak Creative David: Hello everyone and tha... Read More
Posted by A Little Off Topic Monday, December 28, 2020

20 Memorable Moments from 2020

This year was a challenge in countless ways, but there were some incredible moments along the way that we wanted to highlight. This year is one we’ll never forget and here’s our blog post to prove it.   1. We learned resiliency. The hard way.  2020, the year of the pandemic. We learned that we’re better together when we stay connected and are all in this together. Turns out these cliches are all actually true. While we’ve had remote employees for many... Read More
Posted by Madelyn Bomar Monday, December 21, 2020

5 Books to Help You Dig Yourself Out of a Creative Rut

If you’ve ever struggled to bring an idea to life, welcome to the club. Getting stuck in a creative rut is a rite of passage for most of us. It’s the rock bottom of the creative process where we sit — unhappily questioning our abilities and wallowing in self-doubt — until we remember that we are, in fact, great at what we do. Not only that, but we’ve yet to meet another person who hasn’t felt frustrated or overwhelmed by the creative process.  Ideatio... Read More
Posted by Digital Marketing Team Tuesday, December 15, 2020

Our 2021 Predictions

The holiday season is upon us and in this episode, we explore how you can finish the year out strong. Our VP leadership trio will also give their predictions for what 2021 holds both in marketing and the world of business. Join us for an off topic conversation full of ham, Black Friday deals, and 2021 predictions.   Our 2021 Predictions | A Little Off Topic by Speak Creative David: Hello everyone thank you for joining us once again. You are listening to A Little Off Topic, one a... Read More
Posted by A Little Off Topic Monday, December 14, 2020

Several People Are Typing: Women In Design

Through a Slack discussion with a few of Speak's female designers, we explored their experience in the industry, designers they look up to, and advice they've been given along the way.    here's Today's starting line up:  Jessica: Hi ladies, thanks for joining our discussion on women in design. I’m excited about this conversation and opportunity to understand your perspective a bit more. Let’s dive in. I’d love to start by taki... Read More
Posted by Jessica Freeman Monday, December 7, 2020

What COVID-19 Taught Us About Digital Marketing

3 Things COVID-19 Taught Us About Digital Marketing For me personally, COVID-19 has taught me a lot of things about my personal life and my professional life. For example, I’ve learned that our global world is more connected than ever before. One microscopic virus can travel the globe in a matter of weeks - which is pretty incredible and also mildly terrifying.  Baby Yoda GIF from Baby GIFs This also inevitably leads me to wonder why the Baby Yoda merch I purchased on Etsy fr... Read More
Posted by Sarah Vaughan Wednesday, December 2, 2020

Rally and Reset

Regardless of what it looks like, we are big believers in the power of rallying your team and taking the time to revisit goals. This usually looks like carving out time for a team retreat but in these times just about everything looks a little different. Join Speak Creative's VPs for an off topic conversation about the importance of a team reset and how we do it.  Rally and Reset | A Little Off Topic by Speak Creative David: Hello everyone and thank you for joining us. ... Read More
Posted by A Little Off Topic Monday, November 30, 2020

2020: The Year of Grit and Gratitude

As we take a moment to pause and reflect on what we’re grateful for, the first thing that comes to mind is our team who makes Speak what it is today. We’re thankful for their commitment to doing good, in their work and in their own lives, unwavering enthusiasm, and heart.   We’re also thankful for our clients. The organizations that we get to work alongside inspire us in so many ways and we’re grateful to help tell their stories. You’ll hear from some... Read More
Posted by Madelyn Bomar Wednesday, November 25, 2020

A Guide To Building Your Website’s Architecture

When the time finally comes to redesign your website, you might feel a sense of excitement and motivation. You have an idea in mind of how the new site will look, but where exactly is the best place to start? It’s natural to want to immediately dive into the aesthetics of your website, but this isn’t a recommended starting point. The success of a website cannot be achieved on design alone. First and foremost, you need to evaluate what your goals are and who will be using your sit... Read More
Posted by Adam Kalwas Wednesday, November 18, 2020

Facing Failure

We all have some fear when it comes to sharing our failures but what if facing our failure leaves space for others to be vulnerable? In this episode, Speak's VPs talk all about their failures, how they navigate what to share with their teams, and how they create learning opportunities from challenging moments.   Facing Failure | A Little Off Topic by Speak Creative David: Hello everyone and thank you for joining us. Once again, you are listening to A Little Off Topic, on agency... Read More
Posted by A Little Off Topic Monday, November 16, 2020