Digital Agency Blog: Spoken by Speak Creative - Page 2

As we Speak

Insight from Digital Strategists

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Creative Direction

What does creativity really mean and how do you direct it into meaningful work? In this episode, Speak's VP trio is joined by our Creative Director, Josh Cooper, to explore subjective design, the science behind design, and how to stay inspired. Join us for an off topic conversation about our crazy ideas and how we're achieving results for our partners. Creative Direction | Episode 12 David: Hello everyone and thank you for joining us. Once again, you are listening to A Little Off... Read More
Posted by A Little Off Topic Wednesday, October 21, 2020

3 Reasons Your Social Media Strategy Will Be Impacted by the 2020 Election

The debates, the commercials, the controversies – as much as we have endured during this 2020 presidential election cycle, the end is near. Citizens across the country have begun casting their votes. As we prepare for the final few weeks of this presidential race, marketers must consider how the election can impact their businesses and strategies. What should you be prepared for? How can you overcome possible roadblocks? The team at Speak wants to offer its advice on what is to ... Read More
Posted by Cody Gross Friday, October 16, 2020

Call Tracking: Keeping Tabs on Your Marketing Efforts

A common selling point of digital marketing and online advertising is the ability to gather detailed analytics so that you can monitor the performance of your campaigns in real-time. With platforms like Google Analytics, marketers can receive feedback on website performance and user interactions in a split second. While this information can be invaluable for optimizing your marketing efforts, you may be just a few simple steps away from unlocking even more visibility into the performance of ... Read More
Posted by David Caffey Wednesday, October 14, 2020

VIDEO: Q4 Digital Marketing Outlook

We recorded this resource for our clients, but couldn't resist sharing these valuable insights from our team. As we move into Q4, it's time to start considering your organization's year-end plan. What worked well this year? What needs revision? Kindra Svendsen, our VP of Client Partnerships, gathered some of our digital marketing experts to discuss their best advice for wrapping up 2020 with solid messaging. They discuss avoiding a crowded digital ad climate, F... Read More
Posted by Madelyn Bomar Wednesday, October 7, 2020

Scope Management

Scope management can get a bad rap, but in this episode, we'll dive into why it's essential to every project. What's our scope management philosophy? What are the biggest misconceptions about scope management? Join Speak Creative's VPs for an off topic conversation about how we stay in scope, on budget, and on time.  Scope Management | Episode 11 David: Hello, everyone. Thank you for joining us once again. You are listening to A Little Off Topic, one agency's water... Read More
Posted by A Little Off Topic Monday, October 5, 2020

The Air Zoo: An Engaging Online Experience

What started as an affinity for World War II airplanes quickly grew to a world-class aerospace and science education center in the Air Zoo’s 40 year history. Founders Suzanne and Pete Parish opened their doors in Kalamazoo, Michigan, with hopes to preserve the legacy of flight for present and future generations.* We began our partnership with the Air Zoo two years ago to create a website that would allow visitors to engage with the content in a fresh way. As more time passes, the need ... Read More
Posted by Madelyn Bomar Wednesday, September 30, 2020

Writing for Robots

Whether or not you realize it, you’ve probably used a blog in the last 24 hours. Maybe you wanted to know how to change a tire or were looking for tips on how to train your new puppy. Perhaps you wanted information on how to decorate your house for the season.  If you’re reading this, you’re using one right now! The fact of the matter is that if you can ask a question, Google probably has a blog to offer you. Blogs are singularly one of the most important components o... Read More
Posted by Katy Sloan Tuesday, September 22, 2020

Ultimate Power Rankings

Have you ever ranked your favorite candy? What about your favorite food to get from a gas station? Join Speak Creative's VPs for an entirely off topic conversation as they debate their ultimate power rankings.    Entirely Off Topic: Ultimate Power Rankings | Episode 10 David: Hello everyone and thank you for joining us once again. You are listening to A Little Off Topic, one agency's water cooler chat on digital marketing, business, and all the things that get in the w... Read More
Posted by A Little Off Topic Monday, September 21, 2020

What to Post on Social Media - The 70/20/10 Rule

What should I post on social media?  If you’ve scrolled through any social media platform lately, chances are you’ve been bombarded with content. It’s not a stretch to say our generation is overwhelmed by the amount of content available online - for better or for worse.  Creating Content for your Brand While it may be convenient to have unlimited access to a wealth of knowledge at our fingertips, it can also be challenging to sift through the content we see eac... Read More
Posted by Sarah Vaughan Wednesday, September 16, 2020

How Operation Lifesaver Cuts Through Social Noise

Every three hours in the U.S., a person or vehicle is hit by a train. In 1972, Operation Lifesaver set out to drastically reduce that number through public education and awareness on the issue of safety around trains. Their authorized volunteers give free rail safety presentations to school groups, driver education classes, community members, professional drivers, law enforcement officers, and emergency responders every year.   We work with Operation Lifesaver Inc., or OLI, each m... Read More
Posted by Madelyn Bomar Wednesday, September 9, 2020

Lessons in Leadership

We all look to leaders to, you guessed it, lead. In this episode, we'll discuss the joys and challenges of agency leadership, how to know when it's time to make changes to current processes, and what it looks like to give meaningful feedback. Join Speak Creative's VPs for an off topic conversation full of lessons in leadership.   Lessons in Leadership | Episode 9  David: Hello everyone. Thank you for joining us. Once again, you are listening to A Little Of... Read More
Posted by A Little Off Topic Tuesday, September 8, 2020

Your Digital Marketing Investment Checklist

Where should I invest my digital marketing dollars now that is guaranteed to pay off?   The demands for online engagement continue to increase but your budget may feel uncertain as the forecasted end to the pandemic seems to be a moving target. You may be asking yourself where you should invest now that is guaranteed to pay off. Whether you are looking to make minor changes that will get you through a few months, or you’re working to create a budget for an uncertain future ... Read More
Posted by Megan Jones Wednesday, September 2, 2020

Several People Are Typing: Digital Marketing in 2020

Through a Slack discussion with a few members of Speak's digital marketing team, we explored all things marketing in 2020. What changes have they seen and which ones will stick? What advice would they give other marketing professionals? What was their most ridiculous quarantine purchase? We covered it all.    HERE'S TODAY'S STARTING LINEUP: Jessica: Hi all, thanks for joining to discuss all things digital marketing. Each of you are experts in different areas... Read More
Posted by Jessica Freeman Thursday, August 27, 2020

Money Matters

Money matters but agency finances are seldom discussed. How should your agency structure billing? How can you keep client experience at the forefront of billing? Join Speak Creative's VPs and guest, BJ Maxwell, Director of Finance for an off topic conversation all about money.  Money Matters | Episode 8 David: Hello everyone and welcome once again to another episode of A Little Off Topic, one agency's water cooler chat on digital marketing, business, and all the things that g... Read More
Posted by A Little Off Topic Tuesday, August 25, 2020

Web Design 101: Types of Movement

When starting a new website project, one of the most common design requests I hear is, “We want our website to have a lot of movement.” Movement is attention-grabbing and adds a certain level of sophistication to a site, so it makes sense that it is desired by organizations that are going through a website redesign. However, there is a level of complexity to this request. There are several different types of movement, and not all are appropriate for every site.  As a desig... Read More
Posted by Corinne Mizzell Wednesday, August 19, 2020

Screens have won — what that means for you 

It happened practically overnight.  Screens are a part of everyday life.  We consume the majority of our knowledge from them be it from a television, computer screen, or our cell phones. It’s now getting harder and harder to remember a time when you didn’t consume the news from your phone or make a quick purchase on Amazon to round out your day.  The New York Times put out an interesting article as we were all sheltering in place declaring that the screen time deba... Read More
Posted by Jessica Freeman Wednesday, August 12, 2020

Crafting A Content Plan

Content planning extends far beyond writing content for your website. How do you come up with a content plan? Well, there was really no better way to illustrate this process than to come up with an example content plan of our own. Join Speak Creative's VPs for an off topic conversation about understanding your audience and planning your content.  Crafting A Content Plan | Episode 7 David: Hello everyone and thank you for joining us. Once again, this is A Little Off Topic, on... Read More
Posted by A Little Off Topic Monday, August 10, 2020

5 Reasons You're Not Seeing Your Google Ads 

Why don't I see my Google Ads when I search? You’ve got your keywords researched, budgets set, billing info entered, your campaigns set to active, and then you go to Google to test your ads and…. Nothing. Sound familiar? If you’ve got an ad campaign up, chances are you’ve spent some time searching for it and have had the thought “if I can’t see it, is anyone?!”  We hear this question fairly frequently, but with good reason — so... Read More
Posted by Kindra Svendsen Wednesday, August 5, 2020

Capturing the Vision

“It might take a village, but the village starts with one person” is the phrase that Alex Cohen learned from growing up in Washington Heights, New York. Years later, she and her husband Steven, started the Steven & Alexandra Cohen Foundation that has been inspiring people across the country to engage in philanthropy and community service for over 19 years. While it might sound simple, accurately capturing an organization’s mission is the first step in creating a website... Read More
Posted by Madelyn Bomar Tuesday, July 28, 2020

Websites That Win Business

What's the most important part of a website? And how do you know if you really need one or when it is time to redesign the one you have? Join Speak Creative's VPs for an off topic conversation about building a website that wins business.  Websites That Win Business | Episode 6 David: Hello everyone and welcome back. You are listening to A Little Off Topic, one agency's water cooler chat on digital marketing, business, and all the things that get in the way, presented by S... Read More
Posted by A Little Off Topic Monday, July 27, 2020

Conversion-Driven Design

Defining website goals ahead of design = a website driven to build your business better. If you own a company or manage a team, it’s normal to ask “how effective are my employees to my business?” You’re probably monitoring progress, tracking performance, and expecting your business to grow because of their work. Hopefully, you view them as assets to your business. Are you doing the same for your website? Have you considered how your website “works&rdq... Read More
Posted by Kindra Svendsen Wednesday, July 22, 2020

3 Simple Ways to Get More Google Reviews & More (2020 Version)

If you're here, you know that Google reviews are important for any local business. Potential clients are comparing your business with others in your area, and reviews are a great way to stand out. The Google My Business platform has stood the test of time and has become an important component for any local SEO strategy. Additionally, Google reviews aren’t losing any importance in 2020 and are a major contributor to attracting new business. You might be wondering - how do I ge... Read More
Posted by Digital Marketing Team Wednesday, July 15, 2020

Adapting To Grow

How do you create growth that is sustainable? And as your team grows, how do you effectively manage a distributed team? Join Speak Creative's VPs and CEO, Jacob Savage, for an off topic conversation about what you should consider as your business expands.  Adapting To Grow | Episode 5 David: Hello everyone and thank you for joining us once again. You are listening to A Little Off Topic, one agency's water cooler chat on digital marketing, business, and all the things that get... Read More
Posted by A Little Off Topic Thursday, July 9, 2020

TikTok: Trend or Triumph?

Kids aren’t the only ones on TikTok anymore. That’s right. Real live adults are infiltrating the app that was once overrun by the youth of America. By the way, if you’re reading this and you aren’t on TikTok yet, here's why you should consider it as more than just a trend.  Hold on, what’s TikTok? It’s a social media platform that allows users to create and post short-form video content. Users also browse and engage with other content creators. J... Read More
Posted by Josh Cooper Wednesday, July 8, 2020

Playing the SEO Long Game

In the year 2020 you’re well aware that Search Engine Optimization (SEO) is important, but where do you start? With an ever-changing playbook from Google and limited time, you may be throwing your hands up in frustration because you feel you aren’t getting anywhere.  Unfortunately, there isn’t a quick fix for great SEO. It requires playing the long game and a good strategy is one that continues to produce results over time. We hope you’ve spent time on creating ... Read More
Posted by David Caffey Wednesday, July 1, 2020