Digital Agency Blog: Spoken by Speak Creative - Page 17

As we Speak

Insight from Digital Strategists

Page 17 of 32

Leaving Sales on the Table: When Going "Viral" Goes Bad

By Kiersten Bagley  'Tis the season for family and friends, get togethers and celebrations, and inevitably gift purchasing and giving. As our world continues to evolve into more and more of a digital one, the methods in which we are preparing to purchase those gifts is becoming more and more reliant on eCommerce.  More than 85% of Americans access the internet and 65% will browse and shop for products online this holiday season alone. This doesn’t mean everyone is turning to big... Read More
Posted by Kiersten Bagley at Tuesday, December 17, 2013

Leaving Sales on the Table: When Going "Viral" Goes Bad

By Kiersten Bagley  'Tis the season for family and friends, get togethers and celebrations, and inevitably gift purchasing and giving. As our world continues to evolve into more and more of a digital one, the methods in which we are preparing to purchase those gifts is becoming more and more reliant on eCommerce.  More than 85% of Americans access the internet and 65% will browse and shop for products online this holiday season alone. This doesn’t mean everyone is turning to big... Read More
Posted by Kindra Svendsen at Tuesday, December 17, 2013

Digital Agency Defined: What it is and what it is not

We live in a world with a lot of jargon — and we’re all guilty of it. There is a phrase being tossed around the web: digital agency. What does that even mean?  Over the years, firms like ours have come to realize that the online world in which we work is constantly evolving and adding new tools and techniques. At Speak, we also realized that we had an opportunity to offer more strategic services under one roof, in order to provide the best outcomes for our clients.  Working in the... Read More
Posted by Kiersten Bagley at Thursday, December 12, 2013

Digital Agency Defined: What it is and what it is not

by Kiersten Bagley We live in a world with a lot of jargon — and we’re all guilty of it. There is a phrase being tossed around the web: digital agency. What does that even mean?  Over the years, firms like ours have come to realize that the online world in which we work is constantly evolving and adding new tools and techniques. At Speak, we also realized that we had an opportunity to offer more strategic services under one roof, in order to provide the best outcomes for our... Read More
Posted by Kindra Svendsen at Thursday, December 12, 2013

Content Marketing: How to Build Your Audience and Your Brand

By: Kiersten Bagley Content marketing sounds like an easy enough thing to do. Put words on (figurative) paper, hit publish and slap a link on Twitter or Facebook, or something. Easy, right? Well, let’s take a closer look.  What exactly is content marketing? Content marketing is the process of developing and sharing relevant, valuable and engaging content to a target audience with the goal of acquiring new customers and/or increasing business from existing customers. So, it’s like... Read More
Posted by Kiersten Bagley at Tuesday, December 10, 2013

Content Marketing: How to Build Your Audience and Your Brand

by Kiersten Bagley Content marketing sounds like an easy enough thing to do. Put words on (figurative) paper, hit publish and slap a link on Twitter or Facebook, or something. Easy, right? Well, let’s take a closer look.  What exactly is content marketing? Content marketing is the process of developing and sharing relevant, valuable and engaging content to a target audience with the goal of acquiring new customers and/or increasing business from existing customers. So, it’s... Read More
Posted by Kindra Svendsen at Tuesday, December 10, 2013

Are You Ready for Twitter’s Retargeted Ads?

By: Kiersten Bagley Social media strategy is a constant evolution and learning experience. We know that social advertising and promotion is a smart way to expand the reach of your message and your audience.  That being said, we’re excited that Twitter has officially announced the launch of tailored audiences , which they say is a new way for advertisers to define their own groups of existing and potential customers, and connect with them on Twitter with relevant messages. Facebook... Read More
Posted by Kiersten Bagley at Friday, December 6, 2013

Are You Ready for Twitter’s Retargeted Ads?

by Kiersten Bagley Social media strategy is a constant evolution and learning experience. We know that social advertising and promotion is a smart way to expand the reach of your message and your audience.  That being said, we’re excited that Twitter has officially announced the launch of tailored audiences , which they say is a new way for advertisers to define their own groups of existing and potential customers, and connect with them on Twitter with relevant messages. Facebook... Read More
Posted by Kindra Svendsen at Friday, December 6, 2013

Three Big Reasons Your Business Should Focus on Mobile in 2014

As we near the end of the year, leaders in business are focusing on the future, strategies, goals and ensuring that next year is better than the last. When allocating budgets and emphases, you’d better be sure that a quality website with quality mobile access is on the list of considerations for a successful 2014.  According to Pew Research Center, as of May 2013, 63% of adult cell phone owners use their phones to access the internet. Whether your organization is B2B, B2C or somewhere in... Read More
Posted by Kiersten Bagley at Monday, December 2, 2013

Three Big Reasons Your Business Should Focus on Mobile in 2014

by Kiersten Bagley As we near the end of the year, leaders in business are focusing on the future, strategies, goals and ensuring that next year is better than the last. When allocating budgets and emphases, you’d better be sure that a quality website with quality mobile access is on the list of considerations for a successful 2014.  According to Pew Research Center, as of May 2013, 63% of adult cell phone owners use their phones to access the internet. Whether your organization is... Read More
Posted by Kindra Svendsen at Monday, December 2, 2013