Digital Agency Blog: Spoken by Speak Creative - Page 12

As we Speak

Insight from Digital Strategists

Page 12 of 32

Basic Templates vs. Custom Web Design: A Designer's Perspective

Greetings all! My name is John, and I am a web designer here at Speak. I've helped to create a variety of websites in my time here at Speak, but in general, I consider myself a bit of a jack-of-all-trades. I was speaking with a friend of mine recently, who’s also a designer, and the topic of website templates came up. During the conversation, we both agreed that it is not uncommon for freelance designers and design firms to hear things like “Why should I spend several thousand dollars on a... Read More
Posted by John Hubler at Tuesday, January 20, 2015

Digital Outlook: How to Add Digital to Your Marketing in 2015

More marketers than ever before are going digital in 2015. In the past few years, you could probably find a line similar to that on just about any marketing blog. For some of you, it may be hard to believe that people are still ignoring the digital revolution. But, the fact is, digital still has plenty of room to grow and businesses are getting savvy in ways to shift marketing budgets online. According to SalesForce, 70 percent of marketers said they would increase spending on social... Read More
Posted by Kindra Svendsen at Wednesday, January 14, 2015

5 Reasons Your Business Needs an App

In this digital age, it is vital to constantly reevaluate your communications methods in order to stay in touch with your audiences. What better way to access your customers than though the palm of their hand? A mobile app has the unique advantage over traditional advertising because it travels with the person, and is not limited to them actively listening to the radio, paying attention to a billboard or purchasing a specific magazine or newspaper. A mobile app provides resources and... Read More
Posted by Kindra Svendsen at Wednesday, January 7, 2015

New Project Launches to Ring in 2015

“The beginning is the most important part of any work.” ― Plato Are you ready for 2015? As we finalize projects from 2014 and dive into new projects for the New Year we are feeling the ease of a clean slate, a breath of fresh air and the 'beginning' of great things. Whether we're continuing on projects that have carried over or starting brand new, there is a sense of renewal to be found in all things. We will be taking time later in January to come together as a team for our... Read More
Posted by Kindra Svendsen at Wednesday, December 31, 2014

What Has 2014 Brought You? An End-of-the-Year Roundup [Infographic]

The end of the year is wrapping up for us, and what a year it HAs been! We are so grateful for all of our clients that have come through our door this year, with projects ranging from complete website builds to redesigns, from app launches to social media and search strategies.You have kept us on our toes and challenged us to create things bigger, better and more efficient than before and without you we wouldn't have been able to grow throughout the year as much as we have. Our employees... Read More
Posted by Kindra Svendsen at Tuesday, December 16, 2014

10 SEO Tips You Should Know For 2015

In 2014, the SEO world was changed by numerous algorithmic alterations to Google’s search. We’ve been introduced to a few animals, Panda and Hummingbird. They both have fundamentally changed the way we do SEO.  As we approach the beginning of the new year, we are seeing a flurry of 'end of year lists'. We're taking a different approach, giving you what you should expect for SEO in 2015. The SEO practices of the past are no longer going to carry your website up the ranks in 2015. The... Read More
Posted by Michael Morgan at Wednesday, December 10, 2014

7 Steps to Stop Traffic from Leaving Your Website

One of the biggest questions people ask us during a web redesign is "How do I keep people on my website longer?" The truth is, the homepage design has the ability to make or break user behavior on your site. Every site we launch is carefully monitored through heatmapping and A/B testing to see how users are interacting with the website and how we can make it more efficient. If you have a high bounce rate ( > 50%), it means people are coming into your website and "bouncing" back to the... Read More
Posted by Kindra Svendsen at Tuesday, December 2, 2014

Website Redesign: Christian Brothers University

"Your story unfolds through learning, competing, and thriving in our community." This tagline is the basis for the most recent web design for Christian Brothers University . The lively, dynamic university that offers programs in arts, business, education, engineering and sciences, came to Speak looking for a website that matched their spirit. Through the process of conception, CBU was heavily involved in sharing their long-term goals and vision for the website. Through the... Read More
Posted by Kindra Svendsen at Monday, November 17, 2014

Responsive Web Design: Creating a Mobile SEO friendly site

Do you know without a doubt that your website needs a redesign? Have you been thinking about ways to reach new customers online but you just are not sure where to start? If you've come to this spot at the end of 2014 and are thinking about your online presence, it's for good reason! Now is the perfect time to shift your focus to digital marketing. In the past 2 years, the world of web design has settled into several new technologies that are making user- engagement and content more compelling... Read More
Posted by Digital Marketing Team at Tuesday, November 4, 2014

Being on Top Matters in Mobile SEO, Here's Why

Last week we showcased a client that has seen stellar SEO results , helping push their company to the top of search rankings. So, why is it important for you to be at top, and not settle the top three search results? Desktop CTR According to a study from seoClarity click-through rates on a desktop model (using Webmaster Tools data) show that 19.3% of all clicks go to the top ranking link. The third link only garners 7.7% of all clicks and the #10 results, being the last on the page... Read More
Posted by Kindra Svendsen at Wednesday, October 29, 2014