Chances are as a marketer, the minute you wrap your head around the best practice on a specific social network, there are several other changes looming ahead. The science behind social media management has been in a constant state of fluidity, with new features being tested constantly and updated regularly.
To stay on top of these changes (and help keep your brand in front of a captive audience) there are a few things that you must do. These guidelines will optimize your posts on Facebook, and help you maximize your organic reach. Don't forget to bookmark this post, we'll be updating it when any changes are made.
Facebook has four main areas where pictures can be customized for your content. Having properly sized photos in place is best practice because it ensures that you are wholly representing your brand, without any cropping issues. Follow this easy table to ensure all of your posts meet the requirements.
For promoted ads and posts, Facebook has established guidelines of what can and can't be used in an image, and have set rules that no more than 20% of an image be text. This includes any readable text included in logos, taglines, selling copy or any other text readable in the picture. To ensure your photos meet this rule, the easiest way is to follow the rule of 5's.
Dividing your picture into a 5x5 grid, you want to make sure that no more than 5 sections contain primarily text. To make things easier, upload your picture to this Facebook tester widget (credits to TechWyse) to test your image.
As you probably know, when you copy and paste a URL into the "What's on your mind?" box on Facebook, a link populates that includes the title, intro and an image from the URL you've shared. What you may not know is that once this link has appeared, you can delete the URL, using the caption space for your thoughts, your call to action or a summary of the article.
This helps you maintain a clean look for your page. You can also now upload a custom image rather than one populated from the link (see above for correct dimensions).
As an alternative, when looking to focus on the picture, using a link shortener like Goo.gl or Bit.ly allows you to keep the focus on your photo without clouding up the caption with a long URL.
Feeling lost on how to get started on Facebook? We have experience in social media management that will help get you noticed. Reach out to one of our digital marketing professionals for more information.