The American Advertising Awards is the advertising industry's largest and most representative competition, attracting nearly 35,000 entries every year in local competitions. The American Advertising Federation, AAF, has a mission to “recognize and reward the creative spirit of excellence in the art of advertising.” For 73 years, the Memphis AAF chapter has been putting on the ADDY awards for excellence in advertising and marketing. Their call is for entries of local advertising/marketing professionals to enter their most inventive, inspiring and ingenious creative work of the year. These entries are judged by a panel of visiting creative professionals, with the winners receiving gold and silver trophies in a variety of categories.
“I’m tremendously grateful that our team gets to be celebrated for the incredible work they do on a daily basis. However, the ultimate achievement is the success our clients achieve through our efforts. We love getting to partner with organizations that do so much for their communities and it’s an honor to highlight their work through beautiful design and sound strategy.” - Matt Roberts, VP of Marketing and Sales
We are pleased to announce that we have received six ADDY Awards in the 2020 season for Microsite Design, Responsive Design, Cinematography (Single Video), Internet Commercial Campaign, and diversity and inclusion efforts.
Imagine An America for the National Civil Rights Museum - Gold in Microsite Design
Imagine An America is a digital platform we created for The National Civil Rights Museum that heightens awareness of the privilege and necessity of voting. It focuses on encouraging and connecting voters to resources that enable community activism and accountability. Visitors have access to a variety of videos, stories, and tweetable statistics to easily get the word out.
Raleigh Group - Gold in Responsive Design and Consumer Website Design
After a complete rebrand, we provided Raleigh Group with a site that portrays the brand as an established, but modern and well-respected pediatric center. Hand-drawn patterns and custom animation allowed them to achieve their goal of educating and empowering their patients’ parents. Take a deeper look at their branding project here.
Loose Leaves for My Cup of Tea - Gold in Cinematography (Single Video) and Silver in Internet Commercial Campaign
We worked with our long term partner, My Cup of Tea, to create a short documentary that shares their mission of walking with women beyond the boundaries of poverty and neglect and assists them in finding their purpose. Our team focused on the individual stories and passion held by each of the women My Cup of Tea employs. The rollout plan for this internet commercial included four teaser videos and then eventually the full documentary was released. The film was also a finalist in the Indie Memphis Film Festival in the fall of 2020. Take a deeper look at the process behind creating the Loose Leaves video on our blog.
Mosaic Award for Diversity and Inclusion
The AAF's Mosaic Award recognizes one agency whose commitment to diversity and inclusion is evident through their creative work and organization-wide initiatives. We were honored to receive this award for our work on the Imagine An America campaign that was also awarded gold in the microsite category.
Each winning gold entry will be forwarded on to compete again at the District 7 American Advertising Awards. Winning entries from District 7 will then be eligible to compete at the National level against the best creatives in the country. Here at Speak, we are always looking to create cutting edge, award-winning work for our clients and are excited to see what we’ll create for our partners in 2021.
Do you want the power of an award-winning agency behind your organization's mission? We’d love to chat about how we can provide you with a compelling website design, custom app, brand identity, or video for your organization.
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