Hello there! I wanted to take some time to introduce myself. My name is Michael Morgan and I am the proud, 21st member of the Speak Creative team. I’ve joined the Digital Marketing team as the Conversion Specialist. This is a new position at Speak; as the company continues to grow its capabilities and business portfolio, the expertise needs have grown as well.
It is also really an exciting time in Digital Marketing. Companies all over the globe are beginning to realize the unlimited possibilities of a well-executed internet marketing strategy.
So where do I come into the picture, you may ask? Well, I joined Speak as an optimization professional. My goal is to make your website as functional and efficient as possible. I plan to do that in a variety of ways.
First, I plan on optimizing your site for search engines (SEO). Search engine optimization is an extremely important part of digital marketing. Second, I want to make sure your site is functioning as efficiently as possible. It will be my job to make sure all of the links are working correctly and that we are measuring visitor activity as closely as possible. I want to be able to let you know what your customers/clients are doing on your webpage. I will let you know what pages are more popular and performing better, how much time your visitors are staying on your page(s), while offering solutions to optimize functionality.
I also bring search engine marketing (SEM) experience. Search engine marketing is a piece of digital marketing that includes promoting your website by increasing visibility in search engine results pages (SERPs) through strategic advertising and SEO campaigns.
Also, I bring A/B and MVT testing capabilities to the table. Sound like a science experiment, doesn't it? Well, it kind of is. It's almost like taking a look at your website using the scientific method we learned as kids. Essentially, it's making changes to the content of websites and measuring them against each other.
For example, if you had a red "Sign Up" button. An A/B test could split traffic in half (50/50) and send half of your visitors to the red "Sign Up" button. However, we would also send the other 50% to a blue "Sign Up" button. The goal would be to determine which color button best performed in front of your users.
An MVT test is similar to a A/B test, but instead of two variants (red vs. blue), it could be something like two variants (red vs. blue) and their location (top vs. bottom). Don’t worry, these are all things I plan on explaining in further detail in future blogs.
When it comes to website conversion, the truth is in the numbers. I am very excited to join the talented team at Speak Creative and I look forward to working with you and your organization!
So go ahead, connect with Speak on LinkedIn and Facebook and follow us on Twitter for updates! Or send us an email if you'd like to know more!