If you are alive, breathing and reading this blog, it's likely that you own a smartphone. Each day new apps and programs are launched, changing the way we use them. With all of the new ways to interact, the cell phone isn't just for talking anymore. What was the last function you performed on your phone? Chances are, it wasn't a phone call but rather a text, an email, or an app.
across the US is continuing to soar. According to Statista, an estimated 182.6 million consumers in the United States will use a smartphone in 2015, an 11% increase over 2014. However, the way we are using the phones will continue to evolve. While we use our phones to communicate via text, talk or chat, the future of our phone use may be a bit more advanced.
Here are a few of our predictions for ways your customers will be using mobile in the future:
The Internet of Things will make it easier to manage your life
Not only is your phone a great way to read the news, find a coffeeshop or get directions to any destination, but is quickly becoming a a remote control for your life. The emergence of the Internet of Things (IoT) movement is turning handheld devices into so much more. Companies are exploring ways to enhance the user experience through a handheld device, and creating movement that has a direct impact on your life. Automakers are using phone apps to remotely start cars while lights and alarms can be activated or turned off at the touch of a button. Across the globe street lights can turn on when they detect specific weather to improve road safety.
The Internet of Things will continue to grow and start interweaving into our lives like never before. Practical uses for the IoT will look more advanced in our home and professional life, like preheating the oven on the way home, or being notified by our GPS enabled smartphone when our normal traffic route should be avoided. The IoT will create more efficiency in our lives and will evolve from something that is 'nice to have' into something that is necessary to use in our every day life.
Wearables integration will create conscious use of our time
Chock it up to new year's resolutions or Christmas gifts, but it's kind of hard to ignore the popularity of fitness bracelets that measure flights walked, steps, calories burned, heart rate and more. In addition to fitness related bracelets, bands like the Moto 360 or the buzzed about April launch of the Apple Watch are bringing wearables to another level and do so much more than tell us the time. App developers, like Speak, are already writing specifications for Smart Watch devices that will change the way you engage technology in your daily life.
Having ability to track our movement and active time versus downtime, while wearing our schedule directly on our hand, will cause an increase on productivity and health across our population. Expect more competition entering the market, offering new features and ways that work to elevate us to a new level of living, harnessing the power of convenience and technology more than ever before.
Mobile security will be at the forefront of concern
Malware, viruses, spyware and popups are all dirty words when speaking about desktop internet. The increased footprint of mobile devices will bring security of the devices to the forefront. Data breachers and hackers trying to gain information will no doubt trace back to a compromised device. The New York Times covered this topic in October of last year, noting that the number or malware instances on mobile are a small but growing number.
Several desktop virus monitoring companies will evolve their products and systems to fit the mobile mold. We will see better encryption, higher security and more personal identification and verification systems.
Brand interaction will go beyond active engagement
You interact with hundreds of brands each day, both through medias likes radio, tv or online advertising as well as in other parts of your life. Maybe it was a pair of Nike shoes you put on at the gym, or a Starbucks latte you sought at 2pm, or even the phone bill you paid late last night. We are constantly living in a world of brand touches. Late last year, we talked about the importance of an active mobile presence, and how your customers are on their phones more than ever before. We will continue to see brand interactions in new and exciting ways.
For instance, many of us use mobile banking for on the go depositing, budgeting and tracking. We probably have debit and credit cards through the company and rarely think about the brand as we buy things daily. What if your banking app could alert you as you walk into an electronics store that you have 500 reward points that can be redeemed in that store? That moment not only gives you spending power you may have forgotten you had, but also puts their brand in your top of mind awareness and leaves you with a positive impression of the brand. This type of interaction will start to increase, as brands are always looking for a place to connect and give you more opportunities to communicate.
Screen sharing creates a 360-degree view
We've seen the development of media's like TV and music create seamless experiences, where you can stop on one device and resume on another. This trend will continue, as technology weaves screen time together, integrating movie screens with TVs and with tablets and phones. Expect to see in theatre experiences (like this Second Screen Live! Disney integration) that put interaction in your hands, as well as seamless transitions from radio to tv, desktop to handheld and more.
Wireless syncing capabilities will be broadened with the inception of the Internet of Things, automation and wearables, creating a seamless transition in your life from one activity to the next and allowing you to connect to your event in a multitude of ways. This technology will allow for a seamless transfer of experience through a variety of devices that will give businesses a competitive advantage and longer engagement time with their users.
Where do you think mobile is going? Do you find yourself managing your life from your handheld device more and more often, relying on specific apps? In the last 15 years, we've seen our phone turn into a game console, a camera, a bank and a means of connecting to the internet, among many other things. There is no doubt that in the next 15 years these devices will become even more significant to our lives.
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