This week we’re bringing you another recent web launch made by Speak. Long considered a top Memphis destination the Dixon Gallery & Gardens are a true staple in our community. When the Dixon decided that a new website was in order, they chose Speak based on the reputation for interactive sites. As longtime supporters of the Dixon, we’ve formed a great partnership with the staff and are extra proud of the work that was done by our designers, and digital marketing team. We encourage you to check out their new site www.dixon.org, and let us know what you think.
When concepting ideas for the new website, one main focus was to showcase the vibrancy and life of the events and happenings of the gardens. Boosting membership and engaging visitors through education was also a top priority, and connecting the two became the main goal for the website design.
To showcases several highlights from within the gardens and gallery, a beautiful video feature was positioned into the background of the website. To maintain a structured look for the website, several static blocks rollover as the website is scrolled, creating text that is easy to read and navigate. The site is responsive in design, so can easily be viewed on a variety of devices.
Drawing attention to the highlighted exhibits of the Dixon was also important, so a custom module with information on artists and exhibits that coincides with the calendar of events was placed prominently on the home page. To additionally highlight the beauty within the gardens, a second video tour module is featured, so site visitors can fully experience the majestic 17-acre attraction. To bring in the education and membership aspects that were a high priority, sections on the homepage directly link to membership options and several spots throughout the site feature event information and link to a full calendar of events with information on regular Art Education classes.
"It was a pleasure working along side the Dixon team to create a seamless, enjoyable experience in their responsive website and app that truly showcased all they had to offer," said lead designer Eli Brumley of the project. "My biggest goal was to make sure that the gallery & gardens were represented in an organized fashion, displaying equal prominence for both of the elements that make the Dixon great."
The homepage also offers a visual board-style presentation of the blog, which highlights pictures posted throughout each blog, as well as an integration with Instagram, showcasing the most current posts made in a live stream. Further social media integration is executed throughout the Tours page, which links to the Dixon’s Flikr page. Social site links are located at the top and bottom of the website, fully integrating all aspects of their communication plan.
To launch the website, the Dixon engaged fans with a weeklong preview of the site, offering snippets and highlights from various features. The engagement and reach skyrocketed during this preview, aptly titled #DixonSneakPeek and helped the website open to a powerful launch of their new site.