Do you know without a doubt that your website needs a redesign? Have you been thinking about ways to reach new customers online but you just are not sure where to start? If you've come to this spot at the end of 2014 and are thinking about your online presence, it's for good reason! Now is the perfect time to shift your focus to digital marketing. In the past 2 years, the world of web design has settled into several new technologies that are making user- engagement and content more compelling than ever before. While we could spend the rest of the year's blogs on ways the web has changed in 2014, and will continue to change, there is one technology in particular that you must know about before you build a new website: Responsive Web Design.
What Is Responsive Web Design?
Responsive Web Design, in it’s most simple form, is optimizing a website to provide the optimal experience to a user, regardless of the device being used to view your website's content. Just two years ago we were preaching the need for mobile templates as mobile usage numbers were skyrocketing in Google Analytics's reporting dashboards. Those numbers have not slowed down, with the latest numbers reporting that 28% of all web traffic is mobile. If you don't have a mobile-friendly site, what does this mean for you and your business?
Why Does Responsive Web Design matter for SEO?
Last week our PR/Content guru, Kindra let you in on why being on top matters in mobile SEO, and now I want to elaborate on that topic more. The truth is that when it comes to driving traffic to your website through search, things matter when Google says they matter. Google decided recently to start providing mobile usability reports in your webmaster tools. Why?
It's because they want you to pay attention to the stats and build your site for a mobile audience, that’s why. Google states that they see responsive web design as the best practice in the industry and they want you to know that. It’s the same reason they started testing search results with notifications to users on mobile friendliness. It’s worth noting that the only site in the picture with a mobile friendly icon is the Speak Creative website and it just so happens to be ranking number 1 for the keyword “Web Design Memphis.” Coincidence? You can gamble with that assertion, but I would not do the same with my client's digital marketing budgets.
Creating A Responsive Web Design
Now that you're convinced that you need a new, shiny and responsive website, #MadebySpeak of course, how do you go about starting the process of a redesign? The first thing you want to do is take a look at your current technology and determine when it was last designed and coded. If your site was designed and coded before mid-2012, you are most likely ready for a redesign right now. If you built your site mid-2012 up until mid-2013 then you should be planning for next redesign this coming year, in 2015.
Next, you want to pull up your Google Analytics account and find out exactly what percentage of your audience is mobile and what content on the site they are engaging with. Take a look at that content on your mobile browser and rate your experience 1- 10.
Things to look for on your mobile site:
Is your mobile traffic < 25%?
Did you rate your mobile viewing experience below a 7?
How long did the content take to load on your mobile device?
When viewing on a small device, are you missing key content that needs to be seen?
If you answered yes to any of the questions or your content would not load on mobile, your next step should be to reach out to one of our digital marketing pros for a free digital assessment so that we can highlight the areas of your site that need improvement and provide you with actionable items that will improve your digital presence and organic search traffic.
Responsive Web Design
We have been building mobile websites at Speak creative for several years now and have adopted responsive design as a standard for all new site designs. We have had the incredible blessing of getting to work with some amazing organizations locally and nationally to help bring their content to life both on desktop and mobile devices, including native app design and development for iOS and Android. Below are a few examples of our most recent responsive web design work, we hope you enjoy and check back soon for more helpful web design and internet marketing tips.