What is Responsive Design and Why Do I Need It?

What is Responsive Design and Why Do I Need It?

How Responsive Design Changes Mobile Experience

In the past two years, smartphone adoption has grown from 36% to 61%. With the ability to carry information with us 24/7, mobile marketing is an important part of any businesses digital strategy. In fact, in a study by Google and Nielsen it was reported that 85% of searches on a mobile device result in a call to the business within 5 hours, and on average, each mobile search triggers two follow up actions. That’s powerful!

As the use of mobile continues to rise, it’s more important than ever for companies to have an online presence not just for the traditional screen, but for mobile phones too.

In the past companies set up mobile websites as a secondary site, with little information on it, leaving only the basic information from the primary site. This was great for ease of use, but powerful information and research steps were lost. In today’s world customer are more apt than ever to complete everything up until the purchase online. There is no longer an eminent need to be in store to learn about a product or service.

In the second annual Major Purchase Shopper Study, it was said that 81% of shoppers go online to research before making a purchase. With so many of those users shopping from their mobile device, marketers have to determine how to get as much information as possible to their customer, with a clean simple look and easy navigation. 

Cue: Responsive Design. Increasing in popularity, responsive design websites are sites that are designed with a varying degree of screen sizes in mind. As the website is viewed on any given device, the site is coded to fit into the designated space, keeping all information visible while remaining clean and easy to navigate.

Aside from the ability to provide targeted content to potential customers, other benefits are clearly making responsive design website a top choice in portraying your brand in the digital space. Check out below for a few additional reasons why responsive design is truly the king of website design. 

Clean Design

If you’ve ever used your mobile device to look up hours, addresses or any other important information for a business, you’ve noticed how dull mobile sites can be. Sites with weird color blocking, words cutting off, difficulty zooming in and out all affect your user experience. With the money put in to making your traditional website beautiful, often times the mobile portion of your site conveys a different message. Responsive design websites are one site that has the ability to render to fit perfectly onto any screen size, meaning the days of the boring, and often confusing mobile site are long gone.

Better SEO

With mobile sites, often times a person will type in a URL in their mobile browser bar, and upon detection that the viewer is using a mobile device, they are redirected to the mobile site. This means two separate URLs and two different SEO strategies, creating twice the work. If a large portion of your website is viewing the mobile site versus the traditional site, your organic search traffic will diminish and your SEO strategies will have to double in order to make up for it. With responsive design, your website has one URL, and all search traffic
filters into one site, improving your search engine ranks, no matter which device it is viewed from.

Improved Upkeep

As a business grows, things are bound to evolve, and content on the website will change. News announcements, change in hours, location or product information that is changed often has to be updated in two places when website has a mobile counterpart. This creates twice the work, and if it is overlooked can lead to confused customers who will look somewhere else for their information. Responsive designs are back-end coded by developers and each edit you make on your site is automatically formatted for every size of screen.

Interested in talking to one of team members about web design with responsive design in mind? Let talk and see what works best for you and your organization. 

Is your website designed to be responsive to your customers? An easy way to test is to resize your current browser while on your company homepage. Do the text and pictures adjust as you move? If not, you could be missing out on valuable customer interaction that could lead to sales, engagement and brand loyalty. For more information on how to make responsive design work for your company, drop us a line or click below to live chat with one of our experienced developers.


The Mobile Playbook

Google Think

Posted by Kindra Svendsen at 3:21 PM