Widely available high speed mobile Internet access along with affordable and intuitive devices have caused a shift in our client's perspective. They are starting realize they need a mobile website. They are developing an intuition-based belief that mobile is the future. Google provides information that suggests a different conclusion:
- Since 2010, mobile searches have grown by 400%
- 70% of mobile users compare products on their phone
- 61% of smartphone users call a business after searching. 59% visit the location
- By 2013 more people will use mobile phones than PCs to get online (Gartner, 2010)
These stats show that mobile is not the future, mobile is NOW. If you're not strategically engaging the mobile market, you are missing huge opportunities.
How many mobile devices are accessing your website? What do they see when they get there? What are your competitors doing? What is your mobile strategy?
Need help answering these questions? Give us a call. We've done more mobile work than any other interactive agency in Memphis.