This year, our team had the distinct pleasure of creating and launching a completely new website for one of the best zoos in the country - our own Memphis Zoo. Using our Capacity platform, the Zoo introduced
a completely redeveloped website, mobile site and app. After over seven years in partnership, we're happy to continue to help employ new, innovative ways to connect
with Zoo audiences. See the news release below and check out the site at MemphisZoo.org.
When a recent website critique told the Memphis Zoo to consider more video on its site, the Zoo and its web team at Speak Creative, LLC took that idea to heart and created an all-new, visually-driven website. The new MemphisZoo.org, which launched March 3, features an all-inclusive home page with full-screen video of the various animal exhibits.
The mission of the Memphis Zoo is to connect people with wildlife, and the primary purpose of the site is to give visitors a taste of the Zoo and all the information they need to plan their visit. The website not only features HD video throughout the home page, but it also provides easier navigation to visitors' most-used pages. Upon reviewing the statistics reported to the Zoo using Google Analytics, it was clear which pages needed to be given high priority.
"Hours, prices, ticket info and membership were the pages most visited on our previous site," explained Memphis Zoo Communications Specialist Laura Doty." "We knew we needed to make those pages easy to get to so our visitors could easily find the information needed before arriving at the Zoo."
Based on that information, everything from hours and prices to the daily schedule of keeper chats can be found on the Zoo's home page. Taking a less orthodox approach, the home screen is a longer page than the Zoo has ever utilized before. By simply scrolling the landing page, visitors will not only get an overview of the schedule and prices, but also a list of the Zoo's exhibits, education and conservation information, plus how to connect to the Zoo. It even features the Zoo's Instagram feed along the bottom.
"More than anything, we want our website visitors to enjoy their experience," said Memphis Zoo Director of Marketing and Communications, Abbey Dane. "If they have a pleasant, informative experience on our site, it can generate excitement about visiting us in person."
Along with more visual elements, the website now features more animal content than ever before.
"We wanted our site to be educational," Doty said. "We want the third grader working on a science paper to know he or she can go to our site for information. The more people know about our animals, the more they will connect with our conservation mission."
Along with the new website, Speak Creative also redesigned the Zoo's mobile app to give it a similar, updated look and feel. The app features the same video montage that is seen on the home page of MemphisZoo.org. The new website also features an all-new responsive design, meaning the site adjusts to fit the type of screen on which it's being viewed.
"Our team was honored to partner with the Zoo to incorporate the latest design trends into a new web presence that functions just as good as it looks," said Jacob Savage, President of Speak Creative. "Built on our Capacity platform, this new site and app were built to meet the needs visitors and represent one of the best sites in their industry."
To experience the Zoo's new website, visit memphiszoo.org. The new iPhone app can be downloaded in the App Store. The Android app is still in production and will launch in the coming weeks.
You can also like us on Facebook at facebook.com/memphiszoo.
About the Memphis Zoo
The Memphis Zoo, located in Memphis, Tenn., is home to more than 3,500 animals representing over 500 different species. Recently named as one of the top zoos in the country by TripAdvisor(r), the Memphis Zoo has completed over $93 million in renovation and expansion since the early 1990s. The Zoo's animal inhabitants reside in one-of-a-kind exhibitry, such as Once Upon A Farm, Commercial Appeal Cat Country, Primate Canyon, Animals of the Night, Northwest Passage, Teton Trek and CHINA - home to giant pandas YaYa and Le Le. The Zoo was founded in 1906 and resides on 70 acres in the middle of Overton Park. The Memphis Zoo is an accredited member of the Association of Zoos and Aquariums. Memphis Zoo, YaYa and Le Le are trademarks of the Memphis Zoo.
About Speak Creative
Speak Creative is a full service digital agency based in Memphis, founded in 1999. Working with hundreds of clients in a variety of industries across the nation, the 21-person team brings a host of digital services under one roof.
Speak specializes in website design, website development, app development, search engine optimization (SEO), social media strategy & management, digital advertising, content creation, content management, graphic design and everything (digital) in between.
For more information, visit capacity.is.