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U.S. adults now spend nearly 6 hours per day watching video. The span (5:57) represents an 11-minute increase in video consumption, according to Nielsen.
Cisco estimates that 82% of all internet traffic will be video by 2022.
According to Forrester, users watch live video 10 to 20 times longer than on-demand content, making live streaming a powerful way to deliver interactive content.
Do I have your attention yet? I thought so. Incorporating live streaming into your social media marketing plan can be intimidating for many. However, we’ll help debunk the myth that you need perfectly scripted content and tons of fancy equipment. If you’ve got a cellphone and strong connection you’re ready for action.
We know that because interest in video content continues to rise, live streaming is one of the best ways you can engage your audience. Allowing your audience to see your brand on a personal level will demonstrate your authenticity. No matter how great your last post on Facebook was, it didn’t send a push notification to all of your followers letting them know something was happening right then. Don’t underestimate your follower’s FOMO (fear of missing out).
Live stream on the platform where you have the most followers or the most engaged followers. If you live stream from Twitter but have two followers, chances are your audience will miss it. We often get asked if it’s important to live stream from more than one platform, but it’s best to have one great live piece of content than a few that become difficult for you to manage. Here are the options we recommend:
You may be asking where is LinkedIn Live? Currently, LinkedIn Live is in a pilot phase and requires an application process to be considered. When this feature rolls out it will be an excellent fit for those looking to provide business insights in a webinar-like format. In addition to the platforms mentioned above, there are several that could meet your live stream needs. We’ve included the most common ones that will help get you started and feeling comfortable with creating live stream content.
For live stream content on social media, a smartphone will do the trick.
If you’re trying to live stream a conference or a church service, the tools you need maybe a bit more complex because you’ll want the audio coming from the microphone to feed directly into your video. You’ll need a camera, microphone, an encoder (forms the confluence of your audio and your video, putting your sound and your images together), and streaming software. When using more tools it is likely that you’ll want to use streaming software. Here are two of the software we recommend, though most of them out there vary only slightly:
These broadcast systems allow multiple cameras and transitions. They also allow you to pre-film content and stream it live, which is a good option if you're concerned with production value.
You’ve heard us say it before but we’ll keep saying it: your audience follows you because you provide value. What can you show them through a live stream that may be different from the content they usually get from you? What live streams on your own feed do you find yourself watching? It may be a behind the scenes tour of something they wouldn’t normally be able to see, a Q&A session where questions are submitted beforehand or in real-time, or a demonstration.
More people are likely to attend if you determine the date, time, and content in advance of your live stream. Use notifications and posts to inform your audience in advance and get them looking forward to your upcoming content.
So you’ve determined your best platform for engagement, gathered your tools, planned your content, and now you’re live! First, congratulations. That wasn’t so bad, was it? Now ask yourself these questions to help you optimize future live streams:
Still have questions about how to live stream? We’d be happy to consult you on how to make your live stream a success. Looking to host a live stream on your website? We can help with that too. Do you want to discuss more produced options like using a broadcasting platform that allows for higher production quality? You guessed it, we can help. Drop us a line below and let’s dive in.
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