Whether you want to grow your Instagram or Twitter follower count, market your business using Facebook ads or want to know more about new and emerging platforms, we have a team that can help with all you need to know to make your business social.
Including social calls to action is also a very subtle invitation and empowers them to find you, which is more effective than blasting them with emails, mailers or other sometimes-intrusive marketing methods.
What’s your purpose of having social media pages? Of course you want to grow your business, reach new customers and advertise your product or service, but the main goal of your social media should be to interact. Social media is just that- social! Many brands get so involved in providing content and planning exactly how to reach their customers, they forget that they should be listening, too. Asking questions, responding to posts and providing value and interaction with your customers is necessary for growth.
If you are spending time pushing content and articles out but don’t take time to answer or ask your customers for their opinion, engagement will drop which in turn will alert the platform’s algorithms to drop the reach of your posts.This can have a major impact on who sees your social media efforts.
Help Your Community out
Sharing articles and tagging the source are also great ways to build reciprocal relationships and allow you to start a link-sharing relationship that can have a big impact on who sees your posts.
Posting Times are important
The insights and analytics for each of the platforms are increasingly becoming more intuitive and for great reason. Taking a look at when your audiences are most engaged online provides a framework for when your posts should be delivered. It is not enough to send out tweets 9am-5pm, especially if your Twitter audience is most active at 9pm.
Optimize your Images
Many times when you share an article, you’ll notice that the photo preview is blurry, offset or too small to be seen. These are all things that can cause a user to skip over or keep scrolling. Knowing your optimal pictures sizes for each of your networks is important to ensure that your content is visually presented in the best way possible.
Our not-so-secret, but super important tip for this is to regularly check-in and use the recommended dimensions for each network. SproutSocial, a marketing automation and scheduling software has taken a lot of the guesswork out, by releasing an “Always Up-to-Date” Social Cheat Sheet that keeps tabs on the best practice dimensions for any image across most mainstay social platforms.
It’s important to note that even though dimensions may be proportionate to one another, resolution is not. In fact, Facebook and Twitter's recommend images are essentially the same proportions as one another, however if you take a look at this spreadsheet, you will see that Facebook prefers images with twice as many pixels. Their uploader compresses images differently and can make a great picture used on Twitter seem blurry and low resolution.
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