If you are new to Google AdWords or SEM (search engine marketing) and are looking for a simple, easy to understand guide, look no further.
TL;DR: in this guide, we’re going to look at the core components of the Google AdWords platform, answer some common questions and discuss what it takes to run a successful ad campaign.
A week ago, I sent a questionnaire to our account managers and business developers. I asked them to compile a list of the most common questions they've been asked in regards to AdWords.
The feedback was awesome. I got a ton of stuff back and started to notice a lot of common themes. We’re going to get to all of those and even more stuff that I think is important to understand below. But first..
What is Google AdWords?
Good question. It’s a loaded one, too. Google AdWords is a powerful advertising platform that allows advertisers to place ads in different ways on Google and the Google Network. If you want to reach potential customers online, this format might be exactly what you need.
How does Google AdWords work?
Google AdWords works like an auction. An advertiser can select keywords and set bids based on their pre-determined budget. Google will then rank your advertisement based off a few different things.
Advertisers are billed based on CPC (cost per click) also known as PPC (pay per click), CPA (cost per acquisition) or CPM (cost per thousand impressions). Each with it's own unique advantages and disavantages.
Google AdWords terminology to know.
It's easy to get caught up in all the different terms and metrics if you aren't around it every day like we are. Here is a quick video on what the main metrics are and things to pay attention to when creating a campaign.
*If you want even more in-depth definitions, check out this resource provided by Google.
Choose the right Google AdWords campaign type that best fits your business objectives.