If you haven’t heard of Google My Business you’ve definitely experienced it. Google My Business is a free listing service that allows your business to show up when people search for it on Google or Maps. Curious about what makes a good listing? We’re glad you asked.
If you’re already a pro at Google My Business, we’ll highlight the most important parts of your listing to keep up to date.
Claim Your Listing
The first thing you’ll want to do is claim your listing. Here you can make sure all of your information is accurate such as your address and phone number. It’s very important that you keep your operating hours correct as well. If these have changed since your opening or due to a circumstance like COVID-19, make sure you update them on your listing. Google Search and Maps are the top two ways people look for your organization’s hours.
Smile For The Camera
We’re just kidding, you don’t have to smile for the camera but your organization does. Google says that businesses that add photos to their Business Profiles receive 42% more requests for directions on Google Maps, and 35% more clicks through to their websites than businesses that don’t. Make sure your photos are high-quality. Here are the types of photos you’ll want to have on hand:
- Logo image: A square format is recommended.
- Cover photo: This is the photo displayed at the top of your profile, Google encourages you to show some personality here.
- Additional photos: These could highlight features of your business that customers should consider when making purchasing decisions.
It’s important to keep in mind that your audience can also upload photos of your business and you won’t be able to remove them unless they violate Google’s user terms.
Post It + Review Your Reviews
Think of the post feature as a free advertisement. You get to determine the image, text, link, and the call-to-action. This could highlight a specific product or campaign you are running, but ultimately this is your place to communicate the most up to date info with your audience. This is also a good place to outline how your organization is specifically addressing COVID-19.
Reviews are essential and positive ones can be the reason that your audience trusts you. Of course, negative ones can of course create distrust. Check out our blog on simple ways to get more reviews. There are two things to keep in mind when it comes to reviews:
- Get Reviews: If you don’t have any yet this is your first step. Ask your customers to give you a review and consider linking to 'give a review' on your website.
- Respond to Reviews: This is critical. Whether the review is positive or negative, your responses count. Your responses can demonstrate gratitude for customers, share new information, or can show your willingness to make it right for those with a negative experience.
My favorite taco shop in Nashville responded to a review letting them know they’d be open for dinner more often and that their menu would expand. This is the kind of new information I’m looking for in a review!
Google will help you track several things about your listing that could help you identify room for improvement. Here’s what they’ll track:
- How Customers Find Your Listing: They’ll help you see how your customers are finding your listing — did they search your organization by name or were they searching for a specific category, product or service?
- Where Customers View Your Business on Google: You’ll also see if they are viewing you more on Search or on Maps.
- Customer Actions: Google will show you the actions they are taking on your listing. Do they most often visit your website or request directions to your location?
- Competitor Insights: You’ll see how you’re stacking up against organizations that are similar to yours.
Still have questions about your business listing or about how to make the most of your online presence? We’re here to help. Whether it’s starting from the ground up or just responding to change, we’re in this together.
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