With just a few weeks left before 2015 come to an end, the team at Speak Creative has a lot to be thankful for. We have amazing clients who engage us on some cutting-edge, highly creative projects; our team is healthy and happy; and our families and friends bring us loads of joy. But we don’t want to end this year without sharing our talents to help drive good around us.
On Giving Tuesday we launched Speak Up, a year-end campaign to help a Nashville area non-profit group enhance and embrace digital. It’s an open call for nominations, and all an organization needs to win is 501c3 status, and proof they're doing good in our local Nashville community. From there, the nominees will go in front of our panel, made up from Speak employees and clients. The nominees will be reviewed and a winner will be selected to hit the ground running in 2016, with a full digital package including a responsive website, an SEO optimization package and additional digital marketing training.
To our team of designers, developers and digital strategists, this campaign is our way of sharing our talents with a deserving group, to truly make an impact for their organization. It's a simple way for us to use our talents to pour ourselves into the Nashville community and lend a helping hand.
While we know much of any non-profit's work centers on fundraising, communication and volunteer recruitment, all successful businesses/groups must have a solid website and engaging social media presence these days. That's where we'd like to help.
Why does a solid, engaging digital strategy matter?
Research shows that for all business, regardless of type, we all must meet prospects where they are. And, in most cases it’s on mobile. Recent studies show that 51% of website traffic is from a mobile device. That’s why Google changed their search algorithm in 2015 to boost rankings for websites that were mobile-friendly.
In a recent M+R Benchmark report, they shared that for every 1,000 website visitors, a nonprofit raises $612. If your website can’t be easily found, your fundraising efforts are increasingly more difficult. Using SEO and social media engagement to drive visitors to your website can increase your opportunity for fundraising conversions. Capturing the hearts and eyes of your website visitors quickly and converting them from the home page all the way through to where you need them - donations, volunteer opportunities, or just to further explore the mission of your organization.
Email has been found to be one of the most effective tools for nonprofit marketers, but failure to rely on email or direct mail alone isn't the most effective method for reaching donors. Generating content on social media channels including Pinterest and Instagram to widens your reach within the community and beyond is much more effective at targeting your message and reaching those who can help. Use images and videos to showcase the work being done and the lives changed and you'll find it easier than ever to touch the hearts of prospective volunteers, donors and board members with your story.
Nominate a non-profit
Do you have a Nashville nonprofit in mind? Here's your opportunity to speak up! Head over to our Speak Up page, and nominate a deserving non-profit by telling us how they are doing good in the community. Tell others to nominate them too, to make your nonprofit stand out! To spread the word, head over to our Facebook page or any of our social channels.
Nominations will be accepted between December 1 and December 11. The winner will be announced on December 14, 2015.
Nominate an Organization