When it comes to our team of digital marketers, we’re always looking for ways to share data. We believe having reliable data can increase confidence in moving forward and making business decisions. When it comes to website design or search engine optimization, data is king.
In fact, according to CMO.com, using data to drive your decisions allows you to make quicker, more accurate decisions. The CMO study found that 64% of marketing execs “strongly agree” that data-driven marketing is crucial to success in today’s competitive economic landscape.
That’s why we’re so excited to share the news that we’ve created a free and easy-to-use tool that helps businesses of any size evaluate their site!
Our free website grader tool allows you to input your URL and main keyword for any page into the system. Within seconds, you have insight on how your site measures up! We not only give your website a “grade”, but we show you where your site hits the mark as well as where there are areas of opportunity.
Maximize your Search Engine Rankability
Light on content? Missing the keyword in your page title? Our website grader shows you valuable opportunities to improve your site.
Of course, if it seems too hard to handle, our digital marketing team can walk through how to implement changes.
Grade My Website Now
What will the website grader discover?
When you run the website grader tool, you’ll be given an easy-to-read report that covers several options.
The website grader gives you a score based on all factors. A score below 70% signifies there are significant improvements needed on that page and likely the site as a whole.
A slow website can turn off visitors, lead to higher bounce rates, and signal to Google that your quality isn’t up to par. The page speed test looks at image sizes, load speed, and files being pulled in – all things that can affect how fast the page loads on web and mobile.
Is your URL friendly? Can users type it in easily and is it related to your keyword phrase? Having a URL that is clear and concise can help usability of your site and also send signals to search engines about the type of content that is found on each page.
As you’ve heard us mention before, tags play an important part on making your website searchable by search engines and users. Understanding if the tags, like title tags and meta descriptions, on your page are up to date is important in understanding if customers are finding you.
The content on page is just as important as the technical set up. Optimized paragraphs, headings and images all play a vital role in signaling keyword authority on your page.
Social plays a big part in your digital presence, but it also plays a big part on your site. Those powerful backlinks are important to include in your site. Our site grader analyzes your social presence and how they are portrayed on site.
Does your website render properly on different devices? Our website grader looks at how images scale down, how load time is impacted, and whether or not you can expect to be penalized from Google for being unfriendly for mobile.
Last but not least, we take a look at authority. Are well known and frequently visited websites linking to your content, and are you doing the same? The quality of links throughout your site is checked as well as the authority of your domain, which includes age, security, and setup.
Grade My Website Now
As you can see, our website grader is one of the more comprehensive crawling tools available and provides you real-time updates that you can make to improve your website. Of course, we’d love to talk through any portion of your site that needs attention and are happy to discuss our best practices for making those changes.
Need even more help? We offer ongoing digital marketing services on a monthly basis that help you invest in your site’s health, structure and rankings each and every month. If you’d like to learn more, contact us, or click the blue chat icon on the bottom right side of your screen.