So, you wait.
A few hours go by, and out of a squinted eye, you peek- no comments. Does this mean your blog is a failure? Was it something you said? Something you did?
In short, no. Not necessarily.
When blogging first became popular and started gaining notoriety (circa 1994) it was in the form of online diaries. Companies didn’t catch on to using blogging for their marketing purposes until the 2000s. By 2001, blogging was becoming a phenomenon, and how-to manuals began to appear. Universities started studying blogs and compared it to journalists.
Fast forward to today, and blogs are as widespread as the brands they represent. From personal injury lawyers to Breaded Cats (no, really...), you can find a blog pertaining to just about anything. With this insta-overload of content, it’s not often that someone takes time to leave a virtual pat on the back for the writer.
According to Brandon Gaille, one of the top small business bloggers in the country, there are over 152,000,000 blogs on the internet. If you’re not getting the comments you think you deserve, that doesn’t necessarily mean your blog isn’t getting the reach you planned on. These three tools will help you measure just how effective your blog really is.
Take a look at the image above. Look familiar? Chances are now that you’ve seen this, you’ll notice it over and over. Often times people want to share your great content with their circles, and commenting on your blog stagnates the chance that people will see their commentary. As important as social media is to you sharing your blog, you can understand why sharing has more value than a comment to your readers.
Do you give your readers the chance to subscribe to your blog? If not, you could be missing powerful reach. Companies that own and regularly update their blogs generate 4 times more leads than those that do not own a blog. However, if you aren’t allowing people who happen upon your blog a call to action to stick around, you may be missing valuable leads that could potentially turn into conversions.
Letting blog users subscribe, through an automatic RSS feed or Subscriber option helps them remember your brand and automatically notifies them when you post a new blog.
If you’re not looking at some type of analytics for your site, you’re already behind your competition. Specifically digging into the blogging section of your site is an important tool that helps paint the full picture. You can monitor what percentage of website visitors are reading your blog, if they’re clicking around to different posts and how much time they’re spending on average with each blog. If you notice that a significant portion of site users are hitting your blog, it’s easy to see that your words are effective.
A blog with no comments doesn’t mean that the blog hasn’t been read, enjoyed or perceived as useful. It’s important to monitor how often it’s being shared and through what outlets to gain a better perspective on your audience. While comment sections are still a valuable tool for many sites, don’t get discouraged if your comment count is low; creating valuable content worth sharing is important to your brand and your overall success.
Feel free to leave a comment below; we’ll still read and respond. But if you find more value in sharing to your circles, that’s ok too. If you’re not sure how to create valuable content, we have experts who are ready to help your business with any questions and follow us on Twitter for more updates.
I couldn't help but appreciate the irony of this article about comments sitting here with no comments.
I liked this sentence, "A blog with no comments doesn’t mean that the blog hasn’t been read" I found that particularly creative! It's like saying, "No comments here, but it is getting read, it gets a ton of traffic and it is shared all over the place," Trust me! Seriously though, I am sure that this site has awesome metrics...
Thanks Jack. It really is irony at its best! Without divulging numbers we've seen it happen on our own page as well as for clients, where traffic is up and we're able to track metrics on the backend, so we know it's being read and distributed, but the front end seems dull. It's this idea that spurred the post in the first place. We do however believe in keeping the comment section for our site as well as our live chat, just as an extra way to make conversation accessible.
What do you think about comment sections? Do you think they're dead space?
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