Is Your Comment Section Dead?

Is Your Comment Section Dead?

content marketing: three tips for monitoring your blog’s effectiveness

We’ve all been there: Penning your greatest piece of blog work to date. There’s anticipation for it to finally be finished and to share with the masses. Your SEO guy (or girl) gives you the go ahead and with just one click, you’re live. With a few more clicks, it’s been shared across all of your social media sites.

So, you wait.

And, wait.

A few hours go by, and out of a squinted eye, you peek- no comments. Does this mean your blog is a failure? Was it something you said? Something you did?

In short, no. Not necessarily.

When blogging first became popular and started gaining notoriety (circa 1994) it was in the form of online diaries. Companies didn’t catch on to using blogging for their marketing purposes until the 2000s. By 2001, blogging was becoming a phenomenon, and how-to manuals began to appear. Universities started studying blogs and compared it to journalists.

Fast forward to today, and blogs are as widespread as the brands they represent. From personal injury lawyers to Breaded Cats (no, really...), you can find a blog pertaining to just about anything. With this insta-overload of content, it’s not often that someone takes time to leave a virtual pat on the back for the writer.

According to Brandon Gaille, one of the top small business bloggers in the country, there are over 152,000,000 blogs on the internet. If you’re not getting the comments you think you deserve, that doesn’t necessarily mean your blog isn’t getting the reach you planned on. These three tools will help you measure just how effective your blog really is.

Social Shares


Shares and Social Mention

Take a look at the image above. Look familiar? Chances are now that you’ve seen this, you’ll notice it over and over. Often times people want to share your great content with their circles, and commenting on your blog stagnates the chance that people will see their commentary. As important as social media is to you sharing your blog, you can understand why sharing has more value than a comment to your readers.


Monitoring the shares among all social networks is an important tool. Many plugins are available that allow you to track these metrics live. Another tool that is useful in monitoring how people are speaking to your brand is Social Mention. SM (www.socialmention.com) is a free service that scours the internet for blogs, tweets, posts and more than mention your brand. The service monitors the sentiment behind the messages - whether people are happy or angry, as well as brand strength and what keywords are most useful to your brand. Best of all- it’s free! 

Subscribe

Do you give your readers the chance to subscribe to your blog? If not, you could be missing powerful reach. Companies that own and regularly update their blogs generate 4 times more leads than those that do not own a blog. However, if you aren’t allowing people who happen upon your blog a call to action to stick around, you may be missing valuable leads that could potentially turn into conversions.

Letting blog users subscribe, through an automatic RSS feed or Subscriber option helps them remember your brand and automatically notifies them when you post a new blog.


Analytics

If you’re not looking at some type of analytics for your site, you’re already behind your competition. Specifically digging into the blogging section of your site is an important tool that helps paint the full picture. You can monitor what percentage of website visitors are reading your blog, if they’re clicking around to different posts and how much time they’re spending on average with each blog. If you notice that a significant portion of site users are hitting your blog, it’s easy to see that your words are effective.

Another thing good to monitor is your bounce and exit rates. For maximum blog effectiveness, it’s important to ensure your exit rate is lower than your bounce rate. Bounce rates, simply mean that they hit the back browser after visiting the page. With a blog, this means they are often bouncing back to a main page, hopefully to read more.

Exit rates mean the viewer completely leaves your website after reading; this number should be low. A low exit rate means you have an active participant who wants to read more. If your bounce rate is lower than your exit rate, you have some work to do, but if the opposite is true, consider your audience engaged.

Take a look at a few different posts. Which blogs are people spending more time on? Try adjusting your writing to find that important niche that really engages your site audience.

In Conclusion

A blog with no comments doesn’t mean that the blog hasn’t been read, enjoyed or perceived as useful. It’s important to monitor how often it’s being shared and through what outlets to gain a better perspective on your audience. While comment sections are still a valuable tool for many sites, don’t get discouraged if your comment count is low; creating valuable content worth sharing is important to your brand and your overall success.

Feel free to leave a comment below; we’ll still read and respond. But if you find more value in sharing to your circles, that’s ok too. If you’re not sure how to create valuable content, we have experts who are ready to help your business with any questions and follow us on Twitter for more updates.

Posted by Kindra Svendsen at 8:20 AM
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