Last week we showcased a client that has seen stellar SEO results, helping push their company to the top of search rankings. So, why is it important for you to be at top, and not settle the top three search results?
According to a study from seoClarity click-through rates on a desktop model (using Webmaster Tools data) show that 19.3% of all clicks go to the top ranking link. The third link only garners 7.7% of all clicks and the #10 results, being the last on the page receives 2.2% of all clicks.
Looking at the chart, it is interesting to note that Rank 10 receives a slightly better CTR than Ranks 8 or 9. Usability studies have concluded that most users scan the top few rankings and then scroll to the bottom of the page.
Interestingly enough, when comparing mobile search CTR's compared to desktop, it's apparent that ranking at the top is even more important. Nearly 28% of all clicks on a mobile device go towards the first search result. Those results dramatically drop with only 9.2% of clicks for Rank 2. What does this mean for you?
Ranking in position 1 is THREE TIMES more valuable than ranking in position 2. This is a staggering and powerful statistic that shows just how important that SEO can be.
The need for SEO
There's several things you can and may have already done to get your site SEO ready, but keeping your site optimized requires constant action, and upkeep to maintain standards from SERPS that are constantly changing.
According to Moz
, "Each year, Google changes its search algorithm around 500–600 times." While some of these changes are minor, others have the ability to greatly upset the results of your SEO efforts.
Seeing that significant amounts of search clicks go to the highest organic results and the dramatic drop in traffic for the lower ranking links, you can see just how important it is to your business to be on the top for your top keywords.
While SEO is the single-most important factor in ongoing website maintenance, setting yourself up for success on mobile through SEO is only useful if when mobile users click through to your website are met with a clean, responsive or mobile-friendly site. Failure to customize your site to their devices may lead to a bounce-back rather than a conversion.
Next week, we're going to discuss how to 'think mobile first' when redesigning your website and the importance of having a device-friendly site. In the meantime, discuss how SEO has impacted your site below, or call us to learn more about search engine optimization for your business.