As we near the end of the year and large projects wind down, you may be finding yourself with some extra funds left in your marketing budget for 2022.
While it’s always a nice feeling to have completed everything on your marketing to-do list for the year and have come in under budget, not making use of your full budget may mean losing it for the coming year. No matter the size of your remaining budget, there are several small investments you can make now that will maximize total yearly spend and give you an extra boost of ROI.
Whether you’re looking to finish strong on the tails of a big campaign or make a final push to drive some end-of-the-year conversions, here are eight great ideas for ways to spend your remaining marketing budget and set 2023 on the path to success.
1. Website Design
If your website isn’t optimized to drive traffic and conversions, it’s the first place we recommend starting. There are several ways Speak can help you improve your website, depending on how much you have left in your budget for the year. Our team would love to audit your current site and offer some clear next steps to ensure your site is ready to help make your marketing goals happen. Here are a few approaches to web design that may fit into your end-of-year budget:
Website Redesign
When thinking about taking a step forward online, this is what most folks think of first. We work with you to completely reimagine your website's design and functionality, making it a beautiful, conversion-focused experience.
Momentum Retainer
Speak’s Momentum Program allows you to make regular, incremental updates to your website without the big one-time expense of a redesign. If you have a smaller budget to maximize before your new budget refreshes in 2023, getting started with a Momentum retainer will allow us to begin making ongoing changes to optimize your website now, and continue to improve it as you continue into 2023.
CMS Tune-Up
Sometimes all you need is a little love for your content management system (CMS). You may be running into challenges that a quick, strategic CMS change could solve. We'd love to tune up your CMS experience! Chat with one of our experts today to learn more about what this can do to improve your overall website experience and performance.
Microsite
Need a website specifically built for your key campaign in 2023? Knock it out now with your remaining 2022 budget, so when you’re ready to launch your campaign to your audience, you have an exciting, functional site to drive traffic toward. Check out a few of the microsites we’ve designed for our partners’ campaigns:
2. Audience Growth Plan
If you’re looking for the best way to ensure your target audiences know how great your organization is now, beginning now with a strategic Audience Growth plan for 2023 is the best approach. Get started now with your year-end budget, and our digital marketing pros will chat with you through your goals for next year and craft a strategy to increase your online visibility, tell your story, and convert interest into action.
3. Landing Page
Well-designed, conversion-focused landing pages are critical to the success of your online campaigns. Putting your budget toward ensuring your campaigns are accompanied by strong landing pages is one of the best ways to turn your leftover budget into major ROI. Whether you’re ready to maximize conversions on a new campaign out of the gate in 2023, or you’re looking for ways to optimize current campaigns that may not be driving the conversions you need, our team can create a brand-forward landing page that moves your audiences and creates the results you need.
4. Social Boost
Need to breathe some new life into your social media efforts? Our content marketing and social media pros will evaluate your social presence and provide you with expert content, engagement, and channel recommendations. Make sure your social channels are equipped to move your key audiences in time for the new year.
5. Conversion Audit
Are you running campaigns but need a second set of eyes to understand how they could better convert your traffic? We’ll evaluate your ads and landing pages and then let you know where opportunities exist to make improvements.
6. Google Grant Management
Did you know that Google makes up to $10,000 per month available for non-profit organizations to use for Google Ads? We’ll walk you through the process and then actively manage your campaigns to maximize your conversions.
7. Brand Updates
Use your remaining budget this year to make sure you start next year off with branding that looks sharp and connects with your audiences for years to come. In fact, now is the perfect time to make changes to your brand, whether you’re looking to tighten up branding with minor tweaks or start from scratch with a new logo, new brand colors, a new name, and more. We have branding experts on our team who can help you breathe new life into your brand, from design to strategy.
8. Branding Guidelines
If you don’t have a designer on staff to create all of your marketing materials and collateral, it’s vital that you have a clearly outlined brand guidelines document that lets your team and outside vendors know exactly how to use your branding (logo usage, colors, typography, no-nos, etc.). Let our design team treat your branding like our own and create a detailed document that will help you ensure consistent execution.
With these eight ideas in your back pocket, how will you finish the year strong? If you’re ready to get started or want to learn more about one of these ideas in particular, we’d love to chat. If you’re not sure what your best option is to maximize your year-end budget, we’d love to schedule a quick chat to discuss your goals and outline your best next steps.
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