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We’ve said it before, and we’ll say it again: social media marketing is vital in your marketing efforts. Where Facebook, Instagram, Twitter and the like were once simply a means for brands to connect with a portion of their audience that also followed them on social media, now it can be, and often is, the place that many people discover and make the decision to invest in new brands.
Posting on social media as a brand or organization is more important than ever before, and posting good content that your audience will want to engage with can in turn help you expand that audience and grow your business.
But, we get it. Writing, designing, and creating content across all of your brand’s social channels in a way that targets and engages your audiences – and getting it right every time – can be daunting. With content needing to be spread across so many platforms, and with the fast-paced nature of social media that seems to reward content creators for posting as regularly as possible, it’s an exhausting prospect to consider that you need to be regularly churning out great content for your brand that will perform well in terms of engagement and get your audience to pay attention.
The team at Speak Creative knows a thing or two about how much work goes into social content. On any given day, we’re managing the social channels for dozens of different brands. Over the years, we’ve developed some surefire strategies for generating content – and lots of it! – and not spending literally all of your waking hours doing so.
Read on, because we’re giving you 3 easy tips for creating consistent, exciting content for your brand, and even giving you access to a free guide for generating more content than ever before.
Every brand has a story to tell, messaging you want to get across to your audience, expertise you want to highlight. You want to be sure your audience sees all of these parts of your brand loud and clear, right? Why not make sure the topics you generate are shared in as many ways as possible?
One topic idea can – and should! – become several different pieces and types of content to share on the various platforms you use to engage your target audience.
Splintering the messages and topics you want to share into multiple posts across multiple platforms is vital to generating plenty of content to share and making sure your target audience hears your key messaging.
So how do you do it? Breaking up your content is simple if you know what you want to share, the platforms you want to share it across, and the types of content you want to create. And don’t worry. We’ve made it even easier for you, with a FREE Guide to Easy Content Creation, full of ideas you can swipe from us for creating content your audience will love. In the guide, we’ll walk you through how to identify tons of topics to share and splinter it into content for dayyyyssss. (Or, maybe more like months! Years!) Simply fill out the form below and you’ll have a super easy how-to guide in your inbox as quickly as you can say, “Swiper, no swiping!”
If you haven’t heard of user-generated content (UGC) before, it’s as amazing as it sounds. UGC refers to content that is created by the users of a brand. This can mean anything from comments and reviews to images and video featuring your brand or product(s), and can come from social media, your website, third-party websites or blogs, and video-sharing platforms like TikTok and YouTube.
UGC is an easy (and free!) way to engage your audience and create greater brand awareness. And, if taking advantage of re-posted content seems too good to be true, it gets better. According to the Nielsen Consumer Trust Index, 92% of consumers trust organic, user-generated content more than they trust traditional advertising. This means your audience will be more likely to engage with your content, visit your website, and become customers themselves.
Don’t have UGC to share yet? Good news for brands – data shows customers are more than happy to write reviews when prompted. The same consumer trust survey found that when asked for feedback, 68% of customers or former customers wrote reviews online. Try reaching out to people who have previously used your services or purchased your products to ask for feedback, reviews, or testimonials. Or, post a call for images or videos featuring your brand on social media and offer to repost your favorites. This sort of cross-sharing is a win-win and is sure to get a positive response.
By showcasing the great things that consumers already have to say about your brand, you can leverage authenticity and generate more content for yourself. This isn’t your mother’s re-posted content, though. Take advantage of design tools like Canva to keep even UGC branded and seamless on your social channels.
Similar to Tip #1, when brainstorming and creating content, keep in mind all the platform options you have available to you. As all of the big social media platforms compete for users’ time and attention, we’re seeing more and more crossover of features and concepts. Just think about it: Snapchat stories inspired Instagram Stories, which inspired Facebook Stories, and who knows? Maybe Twitter will roll out 280-second stories next week. Or… something like that. Same idea with Reels, TikToks, and YouTube Shorts. The list goes on.
While this can get overwhelming and hard to keep track of as a user, for a brand, this means more opportunities to share one piece of content across several platforms. So, next time you have a great idea for a TikTok, don’t forget to also share it on other social channels for higher engagement, more views, and greater ROI.
Hopefully, this blog gives you a good starting point for thinking about ways you can generate tons of content that gets your audience engaged and excited. Don’t forget, if you want access to even more of our best kept secrets for easy content creation, you can download our Speak Strategy Swipe File: The Secret to Easy Content Creation…and Ideas You Can Swipe to Generate Lots of It by filling out the short form below.
At Speak Creative, we’re pros at all things content creation, content strategy, and audience growth across every platform. If you want specialized help for growing your brand and reaching your target audience, give us a shout. Our team of expert Content and Brand Strategists would love to help.