As we Speak

Nonprofit leaders, marketers, and champions for good: I’m sure you don’t need me to tell you that Giving Tuesday is right around the corner, and with it comes one of your biggest opportunities to craft a campaign that will drive donations for your organization.  More Americans donate money from November through December than any other time of year. With giving on the brain during the holiday season, you’d be remiss not to take advantage of this time to tell your story ... Read More

A domain is simply an address to indicate a specific web page on the Internet. Let’s take this example: you purchased a house with the address of 3200 Awesome Place in the city of Oz. Domain Registrant - The Home Owner Domains have to be purchased, and they are registered where they are purchased and paid for. You have a Domain Registrant, much like a house has a Home Owner. This person pays the mortgage to keep the house, just like a Domain Registrant has to pay for the domain yearly t... Read More

Where it once was enough to amass a large following and call it a day, in the era of micro-influencers and a greater desire than ever for human connection following the Covid-19 pandemic, for many brands and influencers, cultivating a small but loyal community that is actively engaged in what you do is where engagement really counts.  Companies sell products and services to consumers all day, every day, but the truly special organizations, the ones that keep you coming back for more or ... Read More