Digital Agency Blog: Spoken by Speak Creative - Strategy - Page 4

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Category: Strategy

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Digital Marketing Strategy - Understanding the Components of your Online Presence

Digital Marketing Strategy Digital marketing is hot, you probably know that by now and it's the reason you are reading this blog. Because digital marketing is so popular, companies are blindly throwing money into digital marketing channels without having a strategy to improve their online presence.  In order to create a successful and profitable strategy for your digital marketing, you must first understand what factors play a role in your digital presence and how those pieces... Read More
Posted by Digital Marketing Team at Thursday, May 21, 2015

App Indexing: How to Get Your App Indexed by Google

For a while now, there has been a major debate around the type of information served to desktop users vs. mobile users . Google has started to bridge the gap. Android Apps can now be crawled and indexed by Google. “ What..how.. ?” you may ask. Well, that’s a really good question. Google crawls websites from link to link and that’s really how everything is connected to one another on the web. Links are the lifeline of Google’s crawlers. Problem is, content in apps aren’t linked like... Read More
Posted by Michael Morgan at Thursday, April 30, 2015

Can Yelp Help? Grow Your Business with Online Directories

Do you remember when you would flip through a phone book to find a plumber, print shop, florist or other local business? The days of the Yellow Pages are long gone, but it's still as important as ever for your business to be listed. The use of online directories has skyrocketed in the last few years and have officially taken over as the go-to source for finding local business. Digging even deeper, online directories not only offer contact information, hours of operation and websites but... Read More
Posted by Kindra Svendsen at Thursday, April 9, 2015

5 Ways to Set Your Website Up for Success Before Launch

Making the decision to build a new website is a major marketing task that often requires budgeting and specific objectives. It requires time and equity from both your company as well as the design team assigned to the overhaul. In fact, YOU are a large part of the overall success of the website. Allocating efforts to maintain, manage and update are all key factors in the success of a beautifully designed website. As your design team is busy bringing your brand's vision to life , there... Read More
Posted by Kindra Svendsen at Tuesday, March 31, 2015

Now is the Time to Make Sure Your Website is Mobile Friendly

For a few months now, we’ve been talking a whole lot about responsive web design and how we love creating mobile friendly websites for our clients. In November, our team wrote about responsive web design and why it matters for SEO, and in the following month we wrote about SEO tips we plan on using for 2015. One of the main tips we mentioned centered around mobile SEO strategies . More recently, we wrote about the growth of smartphone usage and how to take advantage of this... Read More
Posted by Michael Morgan at Thursday, March 5, 2015

A 3-Step Crash Course to Better Website Conversions

We see clients everyday looking at ways to land more conversions from their website and increase their leads. In fact, your website design is one of the most powerful marketing messages you can have, and failing to correctly convert visitors can have a major impact on your business. Having a good web conversion strategy in place with the design of your website is integral to creating and converting sales leads. If you have powerful marketing messages that lead potential customers to your... Read More
Posted by Kindra Svendsen at Friday, February 6, 2015

Digital Outlook: How to Add Digital to Your Marketing in 2015

More marketers than ever before are going digital in 2015. In the past few years, you could probably find a line similar to that on just about any marketing blog. For some of you, it may be hard to believe that people are still ignoring the digital revolution. But, the fact is, digital still has plenty of room to grow and businesses are getting savvy in ways to shift marketing budgets online. According to SalesForce, 70 percent of marketers said they would increase spending on social... Read More
Posted by Kindra Svendsen at Wednesday, January 14, 2015

10 SEO Tips You Should Know For 2015

In 2014, the SEO world was changed by numerous algorithmic alterations to Google’s search. We’ve been introduced to a few animals, Panda and Hummingbird. They both have fundamentally changed the way we do SEO.  As we approach the beginning of the new year, we are seeing a flurry of 'end of year lists'. We're taking a different approach, giving you what you should expect for SEO in 2015. The SEO practices of the past are no longer going to carry your website up the ranks in 2015. The... Read More
Posted by Michael Morgan at Wednesday, December 10, 2014

7 Steps to Stop Traffic from Leaving Your Website

One of the biggest questions people ask us during a web redesign is "How do I keep people on my website longer?" The truth is, the homepage design has the ability to make or break user behavior on your site. Every site we launch is carefully monitored through heatmapping and A/B testing to see how users are interacting with the website and how we can make it more efficient. If you have a high bounce rate ( > 50%), it means people are coming into your website and "bouncing" back to the... Read More
Posted by Kindra Svendsen at Tuesday, December 2, 2014

Being on Top Matters in Mobile SEO, Here's Why

Last week we showcased a client that has seen stellar SEO results , helping push their company to the top of search rankings. So, why is it important for you to be at top, and not settle the top three search results? Desktop CTR According to a study from seoClarity click-through rates on a desktop model (using Webmaster Tools data) show that 19.3% of all clicks go to the top ranking link. The third link only garners 7.7% of all clicks and the #10 results, being the last on the page... Read More
Posted by Kindra Svendsen at Wednesday, October 29, 2014