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As we Speak

Insight from Digital Strategists

Category: Strategy

Page 2 of 6

Lean Into Live Stream — Practical Tips To Implement Today

U.S. adults now spend nearly 6 hours per day watching video. The span (5:57) represents an 11-minute increase in video consumption, according to Nielsen. Cisco estimates that 82% of all internet traffic will be video by 2022. According to Forrester, users watch live video 10 to 20 times longer than on-demand content, making live streaming a powerful way to deliver interactive content. Do I have your attention yet? I thought so. Incorporating live streaming into your social media marketing ... Read More
Posted by Jessica Freeman Monday, March 23, 2020

Compassionate, creative leaders in the face of crisis

In light of COVID-19, I wanted to share a few things that are top of mind for me as a business leader. First, I am reminded of the resilience I’ve watched my team, along with the rest of America, possess through challenges we’ve faced in the past. From years ago as a young entrepreneur during 9/11, to the tornadoes that ripped through Nashville just weeks ago, we’ve come out on the other side with greater empathy and strength than we had before. I can remember being at the S... Read More
Posted by Jacob Savage Friday, March 20, 2020

Creating for Engagement — No Stagnant Social Media Here

With everyone and their dog (literally my best friend’s dog has an Instagram) using social media, it can be tough to cut through the noise. Sure you have social media platforms but what is your measure of success? At Speak, we run social media for several organizations and prioritize engagement as a key to an effective social media presence. Here are a couple of things that we ask ourselves to create strong engagement:   What should I keep in mind when creating engaging socia... Read More
Posted by Jessica Freeman Thursday, March 19, 2020

Rise of Smart Speakers & Voice Search: Should We Care About It?

Hey Google, what’s the weather? Alexa, play the latest news. Hey Siri, find a local coffee shop. In 2017, we witnessed an influx of smart speakers and more voice command technology. It’s estimated that 39 million Americans (one in six adults) now own a smart speaker. Of course, that doesn’t account for people who use voice command on their smartphones, using Siri or Google Assistant. I don’t own a smart speaker, but I use Google Assistant at least twice per day on... Read More
Friday, April 6, 2018

How To Expand Your Nonprofit's Marketing Budget with Free Advertising From Google

If you’re a member of a nonprofit, there’s one statement that is true: Budgets are limited. No matter your industry, we understand that nonprofits regularly track every expense, and squeezing marketing dollars out of your total revenue can seem almost impossible. However, we also know that digital marketing is the biggest way to measure your ROI. Luckily, we have a tool in our arsenal that not many nonprofits are aware of that can stretch your marketing dollars further than you... Read More
Posted by Kindra Svendsen Thursday, October 26, 2017

4 Pieces of Website Data That Tell a Fuller Story

We live in the day of big data. Each day, whether you like it or not, tons and tons of data are being scraped all around us. While we may not appreciate some data collection, other forms of data collection are useful for marketing our businesses and organizations. When it comes to website data, it’s easy to fall into two camps: those with tunnel vision and those who are overwhelmed. If you’ve ever jumped into Google Analytics then you’ve probably experienced the latter and... Read More
Friday, September 29, 2017

The Essential SEO Checklist for Launching a Website Redesign

A redesign can be an exciting and tumultuous time in the lifecycle of a website. Whether you are just updating the visual layout or you are upgrading to the latest web technologies, a redesign can breathe new life into a site for years to come. However, when planning for the future of your brand’s web presence, it is important to not forget about your site’s past. Even though the previous version of your site will soon be gone forever, properly planning for the transition from o... Read More
Posted by David Caffey Wednesday, August 9, 2017

5 Reasons Your SEO Strategy Needs Social Media

One question we're frequently asked by clients interested in digital marketing is what kind of impact social media can have on a website. For years now, small businesses have been told that they need to be on social, but many don't feel like they have the time to properly manage a business page. Other than posting a message or two per week (that may or may not engage their customers), many people simply don't understand the value in it. Here at Speak, we operate under the thought... Read More
Posted by Kindra Svendsen Tuesday, June 27, 2017

5 Reasons B2B Executives Must Invest in Content Marketing

If you want to complement sales, create leads and ultimately grow business, content marketing must be part of your B2B company’s overall marketing strategy. Why? Numbers never lie. Executives jump on initiatives that enhance business operations and increase conversions. The key to success? Committing to and investing in those initiatives. With content marketing, the strategy is no different. The first step is commitment. As an executive, you must do the following: Commit to the ... Read More
Posted by Cody Gross Thursday, June 8, 2017

4 Major Uses for Video in Web Design [2017]

YouTube is still the second largest search engine. And it’s the third most visited site after Google and Facebook. While we’re mentioning Facebook…what do you see more of in your feed now? Videos? Companies and organizations have used video marketing for several decades, but we’re seeing more because it’s cheaper to produce, quicker to share, and easier to measure. However, it’s easy to point and say “maybe we need a video,” yet on the ... Read More
Posted by Digital Marketing Team Tuesday, May 23, 2017