Digital Agency Blog: Spoken by Speak Creative - Strategy - Page 2

As we Speak

Insight from Digital Strategists

Category: Strategy

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5 Reasons Your Local Business Needs More Online Reviews

When many initially hear of new restaurant, local retail store or neighborhood coffee shop, their first move is to end the curiosity with an online search. When potential consumers search your business, they will instantly see your star rating and review panel. If your reviews are subpar, negative or non-existent, the chances of those consumers giving you a shot decrease drastically. So, what’s the fix? You need to solicit and collect more online reviews. 1.... Read More
Posted by Cody Gross at Tuesday, December 6, 2016

5 Trends That Should Shape Your 2017 Marketing Budget

2017. Believe it or not, it's right down the road. Like any good marketing department, forecasting your budget for next year is probably underway and you're spending time looking into how and where your spending should go. As a digital marketing agency, we see just how flexible digital spending can and should be, but there are a few key areas that we expect to continue to grow. Implement these methods into your marketing now and stay ahead of the curve. 1. Video If you keep... Read More
Posted by Kindra Svendsen at Wednesday, November 23, 2016

What Is NAP & How Can You Make the Most of It?

First, What Is NAP?  This isn't some confusing online marketing tactic. It's a fundamental, but incredibly important component of successful online marketing and SEO. NAP stands for "Name, Address, Phone." It's that simple. The name, address and phone number of your business or organization must be consistent across the web. If not, then it's a confusing mess for searchers and for search engines as well.  For example, here is our NAP info... Read More
Posted by Trent Erwin at Friday, October 28, 2016

Speak Goes To Washington: Digital Summit DC Conference 2016

Speak’s Digital Marketing team recently attended the sold-out conference, Digital Summit DC , which took place in our nation’s capital. The conference brought together digital marketers from across the globe (with attendees from as far away as India!) to discuss shared trends and challenges in the digital space. With presenters from well-known companies – such as the Washington Post , National Geographic , IBM, Twitter, Refinery 29, Bitly, and Living Social –... Read More
Posted by Digital Marketing Team at Monday, October 10, 2016

This 33% of Website Activity Can Truly Benefit Your Organization - More on Video

Video consumption accounts for one third of all website activity. YouTube is the second largest search engine. Video populates all social media streams and is growing at amazing speeds. So, if video is so popular among web users, how can you incorporate it into your digital marketing? And how does it really benefit your organization? Your Brand Personality On Camera Like other marketing strategies, there isn’t a one-size-fits all solution for video. While there are... Read More
Posted by Trent Erwin at Monday, October 3, 2016

Making Sense of the Web’s Most Powerful Content — Video

Why is Netflix bingeworthy? Why is YouTube the second largest search engine on the web? Because video content is so rich and captivating. It’s the only form of content we have to capture both auditory and visual senses in one. While text content (what you’re reading here) is crucial to all digital marketing strategies, video content is blowing up on the digital scene. Facebook live videos are here. Twitter live videos are here. Instagram videos can now be 60 seconds (not to... Read More
Posted by Trent Erwin at Tuesday, September 27, 2016

Google AdWords Guide For Business: Let's Start Bidding

If you are new to Google AdWords or SEM (search engine marketing) and are looking for a simple, easy to understand guide, look no further. TL;DR: in this guide, we’re going to look at the core components of the Google AdWords platform, answer some common questions and discuss what it takes to run a successful ad campaign. A week ago, I sent a questionnaire to our account managers and business developers. I asked them to compile a list of the most common questions... Read More
Posted by Michael Morgan at Thursday, August 18, 2016

5-Step Guide To Content Strategy

For many years, marketing professionals have been driven by the adage that “content is king.” As digital platforms continue to expand and evolve, it’s apparent that content’s reign is not ending anytime soon. To truly maximize the effects of content, it is best to have a solid strategy to guide your efforts. One of the most helpful tools for creating consistent, useful content for your audience is establishing a content marketing editorial calendar. As a way to... Read More
Posted by Suzi Richey at Thursday, June 23, 2016

11 Tips for Winning With Mass Email Campaigns

In my last post , I discussed some of the challenges with and benefits of email campaigns, or mass mail, as the feature is called in our CMS SiteWrench. Indulge me, if you will, and let's continue along that train of thought. How can you ensure you're maximizing the potential of your campaigns? How do you know your audience is receiving your emails, reading them, and ultimately, becoming customers as a result? Below are 11 tips - because a top 10 list would be... Read More
Posted by John Hubler at Monday, June 13, 2016

Your Guide to Crafting a Digital Advertising Strategy in 2016

Organic search rankings and traffic are often the focus of every business' marketing efforts, but strategic online advertising campaigns need a place in your marketing plan. While we all want increases in traffic and rankings, targeted ads done well can help you reach specific audiences with your message and give you the ROI you want. What are the Different Types of Digital Advertising? Integrating targeted advertising campaigns into your overall marketing strategy can increase... Read More
Posted by Amanda Evans at Wednesday, June 1, 2016