In my last post , I discussed some of the challenges with and benefits of email campaigns, or mass mail, as the feature is called in our CMS SiteWrench. Indulge me, if you will, and let's continue along that train of thought.
How can you ensure you're maximizing the potential of your campaigns? How do you know your audience is receiving your emails, reading them, and ultimately, becoming customers as a result?
Below are 11 tips - because a top 10 list would be...