Digital Agency Blog: Spoken by Speak Creative - Strategy

As we Speak

Insight from Digital Strategists

Category: Strategy

Writing for Robots

Whether or not you realize it, you’ve probably used a blog in the last 24 hours. Maybe you wanted to know how to change a tire or were looking for tips on how to train your new puppy. Perhaps you wanted information on how to decorate your house for the season.  If you’re reading this, you’re using one right now! The fact of the matter is that if you can ask a question, Google probably has a blog to offer you. Blogs are singularly one of the most important components o... Read More
Posted by Katy Sloan Tuesday, September 22, 2020

Your Digital Marketing Investment Checklist

Where should I invest my digital marketing dollars now that is guaranteed to pay off?   The demands for online engagement continue to increase but your budget may feel uncertain as the forecasted end to the pandemic seems to be a moving target. You may be asking yourself where you should invest now that is guaranteed to pay off. Whether you are looking to make minor changes that will get you through a few months, or you’re working to create a budget for an uncertain future ... Read More
Posted by Megan Jones Wednesday, September 2, 2020

5 Reasons You're Not Seeing Your Google Ads 

Why don't I see my Google Ads when I search? You’ve got your keywords researched, budgets set, billing info entered, your campaigns set to active, and then you go to Google to test your ads and…. Nothing. Sound familiar? If you’ve got an ad campaign up, chances are you’ve spent some time searching for it and have had the thought “if I can’t see it, is anyone?!”  We hear this question fairly frequently, but with good reason — so... Read More
Posted by Kindra Svendsen Wednesday, August 5, 2020

Conversion-Driven Design

Defining website goals ahead of design = a website driven to build your business better. If you own a company or manage a team, it’s normal to ask “how effective are my employees to my business?” You’re probably monitoring progress, tracking performance, and expecting your business to grow because of their work. Hopefully, you view them as assets to your business. Are you doing the same for your website? Have you considered how your website “works&rdq... Read More
Posted by Kindra Svendsen Wednesday, July 22, 2020

3 Simple Ways to Get More Google Reviews & More (2020 Version)

If you're here, you know that Google reviews are important for any local business. Potential clients are comparing your business with others in your area, and reviews are a great way to stand out. The Google My Business platform has stood the test of time and has become an important component for any local SEO strategy. Additionally, Google reviews aren’t losing any importance in 2020 and are a major contributor to attracting new business. You might be wondering - how do I ge... Read More
Posted by Digital Marketing Team Wednesday, July 15, 2020

Playing the SEO Long Game

In the year 2020 you’re well aware that Search Engine Optimization (SEO) is important, but where do you start? With an ever-changing playbook from Google and limited time, you may be throwing your hands up in frustration because you feel you aren’t getting anywhere.  Unfortunately, there isn’t a quick fix for great SEO. It requires playing the long game and a good strategy is one that continues to produce results over time. We hope you’ve spent time on creating ... Read More
Posted by David Caffey Wednesday, July 1, 2020

Communicating Your Reopening Plan

COVID-19 has likely forced your organization to make a plan A, B, and C over the last few months. Then everything changed again and you needed a whole new set of plans. Sound familiar?  Organizations across the country have been diligently making plans to reopen in a way that is both safe and sustainable. While you’ve been developing a plan to reopen, we’ve been strategizing how to best help our partners communicate that they are open. Simply saying “we’re open&r... Read More
Posted by Jessica Freeman Wednesday, May 6, 2020

Web Apps vs. Mobile Apps — What’s the difference?

You’ve been checking out the services page on the Speak Creative website (we’re flattered!) and you see that Speak can create a web app and a mobile app. Or maybe you’ve been considering an app for a while now, but aren’t sure where to start. If you find yourself asking, what does all of this even mean?! This blog is for you.  It’s old news that mobile dominates our digital world. Meeting your audience on mobile isn’t an afterthought, it’s your ... Read More
Posted by Jessica Freeman Tuesday, April 21, 2020

Adapting Your Digital Marketing Plan During COVID-19

There is no shying away from the fact that COVID-19 is impacting everything, every industry, and everyone. Whether you are fully aware or not, your digital marketing strategy is being impacted and the rules of the game are changing. In this conversation, I’ll arm you with tips for how to adapt during COVID-19 and how to execute your recovery.  .embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .emb... Read More
Posted by David Caffey Monday, April 13, 2020

Marketing across generational lines

I’m currently quarantining at my parent’s house and we’ve been cooking a lot. We were excited to take a night off to support a local restaurant by ordering take out. My mom (a Baby Boomer) started to get frustrated when she was calling the restaurant and they weren’t answering. There was no voicemail indicating that they were closed. It just kept ringing and ringing. Being the tech-savvy millennial that I am (because obviously we all are) I quickly pulled up thei... Read More
Posted by Jessica Freeman Thursday, April 9, 2020

Blah, Blah, Blogs

Do blogs have any value and does anyone read them?   If you’ve ever questioned or brushed off the idea of writing a blog for your website, you're not alone. In our media-saturated culture, that’s bursting with videos and podcasts, it can be difficult to see the value of long-form, written content. Even users shamelessly admit to looking past content with the trending acronym TL;DR, which means “too long; didn’t read.” Despite the ever-increasing ... Read More
Posted by Megan Jones Tuesday, March 24, 2020

Getting Good at Google My Business

If you haven’t heard of Google My Business you’ve definitely experienced it. Google My Business is a free listing service that allows your business to show up when people search for it on Google or Maps. Curious about what makes a good listing? We’re glad you asked.  If you’re already a pro at Google My Business, we’ll highlight the most important parts of your listing to keep up to date.  Claim Your Listing The first thing you’ll want to do is... Read More
Posted by Jessica Freeman Tuesday, March 24, 2020

Lean Into Live Stream — Practical Tips To Implement Today

U.S. adults now spend nearly 6 hours per day watching video. The span (5:57) represents an 11-minute increase in video consumption, according to Nielsen. Cisco estimates that 82% of all internet traffic will be video by 2022. According to Forrester, users watch live video 10 to 20 times longer than on-demand content, making live streaming a powerful way to deliver interactive content. Do I have your attention yet? I thought so. Incorporating live streaming into your social media marketing ... Read More
Posted by Jessica Freeman Monday, March 23, 2020

Compassionate, creative leaders in the face of crisis

In light of COVID-19, I wanted to share a few things that are top of mind for me as a business leader. First, I am reminded of the resilience I’ve watched my team, along with the rest of America, possess through challenges we’ve faced in the past. From years ago as a young entrepreneur during 9/11, to the tornadoes that ripped through Nashville just weeks ago, we’ve come out on the other side with greater empathy and strength than we had before. I can remember being at the S... Read More
Posted by Jacob Savage Friday, March 20, 2020

Creating for Engagement — No Stagnant Social Media Here

With everyone and their dog (literally my best friend’s dog has an Instagram) using social media, it can be tough to cut through the noise. Sure you have social media platforms but what is your measure of success? At Speak, we run social media for several organizations and prioritize engagement as a key to an effective social media presence. Here are a couple of things that we ask ourselves to create strong engagement:   What should I keep in mind when creating engaging socia... Read More
Posted by Jessica Freeman Thursday, March 19, 2020

Rise of Smart Speakers & Voice Search: Should We Care About It?

Hey Google, what’s the weather? Alexa, play the latest news. Hey Siri, find a local coffee shop. In 2017, we witnessed an influx of smart speakers and more voice command technology. It’s estimated that 39 million Americans (one in six adults) now own a smart speaker. Of course, that doesn’t account for people who use voice command on their smartphones, using Siri or Google Assistant. I don’t own a smart speaker, but I use Google Assistant at least twice per day on... Read More
Friday, April 6, 2018

How To Expand Your Nonprofit's Marketing Budget with Free Advertising From Google

If you’re a member of a nonprofit, there’s one statement that is true: Budgets are limited. No matter your industry, we understand that nonprofits regularly track every expense, and squeezing marketing dollars out of your total revenue can seem almost impossible. However, we also know that digital marketing is the biggest way to measure your ROI. Luckily, we have a tool in our arsenal that not many nonprofits are aware of that can stretch your marketing dollars further than you... Read More
Posted by Kindra Svendsen Thursday, October 26, 2017

4 Pieces of Website Data That Tell a Fuller Story

We live in the day of big data. Each day, whether you like it or not, tons and tons of data are being scraped all around us. While we may not appreciate some data collection, other forms of data collection are useful for marketing our businesses and organizations. When it comes to website data, it’s easy to fall into two camps: those with tunnel vision and those who are overwhelmed. If you’ve ever jumped into Google Analytics then you’ve probably experienced the latter and... Read More
Friday, September 29, 2017

The Essential SEO Checklist for Launching a Website Redesign

A redesign can be an exciting and tumultuous time in the lifecycle of a website. Whether you are just updating the visual layout or you are upgrading to the latest web technologies, a redesign can breathe new life into a site for years to come. However, when planning for the future of your brand’s web presence, it is important to not forget about your site’s past. Even though the previous version of your site will soon be gone forever, properly planning for the transition from o... Read More
Posted by David Caffey Wednesday, August 9, 2017

5 Reasons Your SEO Strategy Needs Social Media

One question we're frequently asked by clients interested in digital marketing is what kind of impact social media can have on a website. For years now, small businesses have been told that they need to be on social, but many don't feel like they have the time to properly manage a business page. Other than posting a message or two per week (that may or may not engage their customers), many people simply don't understand the value in it. Here at Speak, we operate under the thought... Read More
Posted by Kindra Svendsen Tuesday, June 27, 2017

5 Reasons B2B Executives Must Invest in Content Marketing

If you want to complement sales, create leads and ultimately grow business, content marketing must be part of your B2B company’s overall marketing strategy. Why? Numbers never lie. Executives jump on initiatives that enhance business operations and increase conversions. The key to success? Committing to and investing in those initiatives. With content marketing, the strategy is no different. The first step is commitment. As an executive, you must do the following: Commit to the ... Read More
Posted by Cody Gross Thursday, June 8, 2017

4 Major Uses for Video in Web Design [2017]

YouTube is still the second largest search engine. And it’s the third most visited site after Google and Facebook. While we’re mentioning Facebook…what do you see more of in your feed now? Videos? Companies and organizations have used video marketing for several decades, but we’re seeing more because it’s cheaper to produce, quicker to share, and easier to measure. However, it’s easy to point and say “maybe we need a video,” yet on the ... Read More
Posted by Digital Marketing Team Tuesday, May 23, 2017

Case Study: Converted Clicks and Increased Business

In our work as digital marketers, we get to work with a variety of clients in several industries. Today's case study takes us to Wayne, Pennsylvania to a health and fitness complex, known as Club la Maison. As a long time web design and digital marketing client of Speak, our teams met together last fall to challenge the work we've done and push the needle forward. While we were seeing real results that impacted their business in organic searches, we wanted to up the ante and focus on ... Read More
Tuesday, May 2, 2017

SEO Trends & Why Local Search Matters: Our Takeaways from MozCon Local 2017

Did you know that location-based searches have grown 50% faster than any other type of search on mobile? In addition to a mobile-first design approach that we've adapted in the last year, we've also adapted to search engine optimization that centers on the mobile experience. For many B2C companies, this means that local search is king. Just a couple short weeks ago, we sent SEO and Conversion Specialist David Caffey across the country to Seattle, Washington for an annual confer... Read More
Posted by Kindra Svendsen Thursday, March 16, 2017

5 Reasons Your Local Business Needs More Online Reviews

When many initially hear of new restaurant, local retail store or neighborhood coffee shop, their first move is to end the curiosity with an online search. When potential consumers search your business, they will instantly see your star rating and review panel. If your reviews are subpar, negative or non-existent, the chances of those consumers giving you a shot decrease drastically. So, what’s the fix? You need to solicit and collect more online reviews. 1. Consumers Read On... Read More
Posted by Cody Gross Tuesday, December 6, 2016