Digital Agency Blog: Spoken by Speak Creative - Strategy

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Category: Strategy

Blah, Blah, Blogs

Do blogs have any value and does anyone read them?   If you’ve ever questioned or brushed off the idea of writing a blog for your website, you're not alone. In our media-saturated culture, that’s bursting with videos and podcasts, it can be difficult to see the value of long-form, written content. Even users shamelessly admit to looking past content with the trending acronym TL;DR, which means “too long; didn’t read.” Despite the... Read More
Posted by Megan Jones at Tuesday, March 24, 2020

Getting Good at Google My Business

If you haven’t heard of Google My Business you’ve definitely experienced it. Google My Business is a free listing service that allows your business to show up when people search for it on Google or Maps. Curious about what makes a good listing? We’re glad you asked.  If you’re already a pro at Google My Business, we’ll highlight the most important parts of your listing to keep up to date.  Claim Your Listing The first thing you’ll... Read More
Posted by Jessica Freeman at Tuesday, March 24, 2020

Lean Into Live Stream — Practical Tips To Implement Today

U.S. adults now spend nearly 6 hours per day watching video. The span (5:57) represents an 11-minute increase in video consumption, according to Nielsen . Cisco estimates that 82% of all internet traffic will be video by 2022. According to Forrester , users watch live video 10 to 20 times longer than on-demand content, making live streaming a powerful way to deliver interactive content. Do I have your attention yet? I thought so. Incorporating live streaming into your social... Read More
Posted by Jessica Freeman at Monday, March 23, 2020

Compassionate, creative leaders in the face of crisis

In light of COVID-19, I wanted to share a few things that are top of mind for me as a business leader. First, I am reminded of the resilience I’ve watched my team, along with the rest of America, possess through challenges we’ve faced in the past. From years ago as a young entrepreneur during 9/11, to the tornadoes that ripped through Nashville just weeks ago, we’ve come out on the other side with greater empathy and strength than we had before. I can remember being at the... Read More
Posted by Jacob Savage at Friday, March 20, 2020

Creating for Engagement — No Stagnant Social Media Here

With everyone and their dog (literally my best friend’s dog has an Instagram) using social media, it can be tough to cut through the noise. Sure you have social media platforms but what is your measure of success? At Speak, we run social media for several organizations and prioritize engagement as a key to an effective social media presence. Here are a couple of things that we ask ourselves to create strong engagement:   What should I keep in mind when creating engaging... Read More
Posted by Jessica Freeman at Thursday, March 19, 2020

Rise of Smart Speakers & Voice Search: Should We Care About It?

Hey Google, what’s the weather? Alexa, play the latest news. Hey Siri, find a local coffee shop. In 2017, we witnessed an influx of smart speakers and more voice command technology. It’s estimated that 39 million Americans (one in six adults) now own a smart speaker. Of course, that doesn’t account for people who use voice command on their smartphones, using Siri or Google Assistant. I don’t own a smart speaker, but I use Google Assistant... Read More
Posted by Trent Erwin at Friday, April 6, 2018

3 Simple Ways to Get More Google Reviews & More (2018 Version)

We recognize that Google reviews are important for local SEO. But, all of us need a reminder that Google reviews aren’t losing any importance in 2018 and are a major contributor to attracting new business. You might be wondering - how do I get more Google reviews? Where do I even start? Here's how... .embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object,... Read More
Posted by Digital Marketing Team at Monday, February 19, 2018

How To Expand Your Nonprofit's Marketing Budget with Free Advertising From Google

If you’re a member of a nonprofit, there’s one statement that is true: B udgets are limited. No matter your industry, we understand that nonprofits regularly track every expense, and squeezing marketing dollars out of your total revenue can seem almost impossible. However, we also know that digital marketing is the biggest way to measure your ROI. Luckily, we have a tool in our arsenal that not many nonprofits are aware of that can stretch your marketing dollars further... Read More
Posted by Kindra Svendsen at Thursday, October 26, 2017

4 Pieces of Website Data That Tell a Fuller Story

We live in the day of big data. Each day, whether you like it or not, tons and tons of data are being scraped all around us. While we may not appreciate some data collection, other forms of data collection are useful for marketing our businesses and organizations. When it comes to website data, it’s easy to fall into two camps: those with tunnel vision and those who are overwhelmed. If you’ve ever jumped into Google Analytics then you’ve probably experienced the latter... Read More
Posted by Trent Erwin at Friday, September 29, 2017

The Essential SEO Checklist for Launching a Website Redesign

A redesign can be an exciting and tumultuous time in the lifecycle of a website. Whether you are just updating the visual layout or you are upgrading to the latest web technologies, a redesign can breathe new life into a site for years to come. However, when planning for the future of your brand’s web presence, it is important to not forget about your site’s past. Even though the previous version of your site will soon be gone forever, properly planning for the transition from... Read More
Posted by David Caffey at Wednesday, August 9, 2017