Digital Agency Blog: Spoken by Speak Creative - Strategy

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Insight from Digital Strategists

Category: Strategy

9 SEO Myths to Leave Behind in Your Digital Marketing Efforts in 2022

It’s no myth that the internet and the world of digital marketing is a constantly evolving minefield. What worked two years ago, or even ten months ago, might not work today as our online habits change and new patterns are tracked.  It's 2022, and as Speak’s resident SEO expert, I’m putting on my best Sherlock Holmes hat and uncovering some common SEO myths that aren't applicable to websites any longer. Some are old ways of thinking that, while once true, are s... Read More
Posted by Allison Brown Friday, June 24, 2022

How to Market Your Podcast

Over a third of people in the U.S. say they listen to podcasts – an impressive feat for a media form that didn’t come about until 2004. Podcasting came following a boom in amateur radio broadcasting. It took off quickly on a personal level, with people deep diving into their niche interests in audio-form. Just a year after its zenith, big companies began to recognize the opportunity that podcasting could present as a means of thought leadership, recognition, and building a mo... Read More
Posted by Claire Grace Wednesday, June 22, 2022

Higher Ed: Does Your Website Actually Appeal to What Users (i.e., Potential Students and Parents) are Looking For?

It’s no longer news that the data reports enrollment across all colleges and universities is down. In fact, in fall 2020, enrollment across all colleges was down 2.5% and by fall 2021, it had fallen to 2.7%.  Many colleges and universities are going back to the drawing board to identify ways they might be able to get numbers back up. As many students reconsider the traditional move post-high school to pursue higher education of some kind, colleges and universities are taking steps... Read More
Posted by Claire Grace Monday, June 6, 2022

Does Bounce Rate Matter in 2022?

One of the most frequent questions we get as digital marketing experts is, “Should I be concerned with my bounce rate?”  The short answer: No, but maybe yes.  Convenient huh? Like many digital marketing strategies, the answer is much more nuanced than a simple yes or no. But hang with me, I promise the answer is below!  Bounce Rate as an SEO Metric Bounce rate is a vanity metric that has been used for years to determine the quality of content on an SEO page. But... Read More
Posted by Kindra Svendsen Wednesday, April 27, 2022

3 Simple Ways to Get More Google Reviews & More

If you're here, you know that Google reviews are important for any local business. Potential clients are comparing your business with others in your area, and reviews are a great way to stand out. The Google My Business platform has stood the test of time and has become an important component for any local SEO strategy. Additionally, Google reviews aren’t losing any importance in 2022 and are a major contributor to attracting new business. You might be wondering - how do I ge... Read More
Posted by Digital Marketing Team Wednesday, April 20, 2022

The Biggest Lie in Email Marketing

Here’s a mind-blowing stat for you: More than 319 billion emails are sent every single day, and this number is only going up. With such major growth, what worked in email marketing five years ago no longer works. Somewhere along the way, for many marketers, this sentiment transformed into a misconception that email marketing isn’t effective, period. The reality of email marketing is that it’s incredibly effective – when it’s done right. For many top marketers, ... Read More
Posted by Kristin Cales Wednesday, April 6, 2022

Conversion-Driven Design

Defining website goals ahead of design = a website driven to build your business better. If you own a company or manage a team, it’s normal to ask “how effective are my employees to my business?” You’re probably monitoring progress, tracking performance, and expecting your business to grow because of their work. Hopefully, you view them as assets to your business. Are you doing the same for your website? Have you considered how your website “works&rdq... Read More
Posted by Kindra Svendsen Monday, April 4, 2022

How to Track Downloads with Google Analytics

As we know, tracking engagement with any content you post online is key to understanding what your audience responds positively to, which aids your ability to continue to provide high-value content to your consumers. The same way we track page-clicks, if you offer downloadable content on your website, you’ll surely want to track how often it’s being downloaded.  The great news: GA4 has automatic tracking of files with the following extensions: pdfs, xlsx, doc, txt, rtf, csv... Read More
Posted by Kindra Svendsen Wednesday, February 23, 2022

Playing the SEO Long Game

In the year 2022 you’re well aware that Search Engine Optimization (SEO) is important, but where do you start? With an ever-changing playbook from Google and limited time, you may be throwing your hands up in frustration because you feel you aren’t getting anywhere.  Unfortunately, there isn’t a quick fix for great SEO. It requires playing the long game and a good strategy is one that continues to produce results over time. We hope you’ve spent time on crea... Read More
Posted by Digital Marketing Team Wednesday, February 2, 2022

Writing for Robots

Whether or not you realize it, you’ve probably used a blog in the last 24 hours. Maybe you wanted to know how to change a tire or were looking for tips on how to train your new puppy. Perhaps you wanted information on how to decorate your house for the season.  If you’re reading this, you’re using one right now! The fact of the matter is that if you can ask a question, Google probably has a blog to offer you. Blogs are singularly one of the most important components o... Read More
Posted by Digital Marketing Team Monday, January 31, 2022

What The Pandemic Is Still Teaching Us in 2022

COVID-19 has taught us a lot of things about our society; our personal lives, professional lives, and the way that humans consume information in seasons of stress. For example, we know that our global world is more connected than ever before. One microscopic virus can travel the globe in a matter of weeks - which is both fascinating and terrifying. As we live with this new reality that began almost 2 years ago now, it's important to look at how the marketing worl... Read More
Posted by Madelyn Bomar Thursday, January 6, 2022

Tips to Expedite Online Support Requests

Whether you’re trying to activate a new debit card or change something on your company’s website that is above your skill level, online support has become a part of our daily lives. It’s extremely convenient that companies have experts that can get you the answers you need quickly but there is definitely an art to asking your support questions.  Speak intentionally builds websites that are easy to use, but we understand that things happen or you need changes made and t... Read More
Posted by Megan Jones Tuesday, December 14, 2021

7 Tips for Public Speaking That Aren’t Avoiding Like and Um

Even as an extrovert, an enneagram 7, and someone who is told she’s “never met a stranger,” public speaking still makes me sweat. Meetings, announcements, even Zoom calls require public speaking skills.  Beyond the typical “practice makes perfect” and “don’t use filler words,” it can be tough to find practical tips for speaking to a group. I’ve compiled a list of the best tips I’ve heard for public speaking that will help you i... Read More
Posted by Madelyn Bomar Monday, November 22, 2021

Are Mobile Apps Still a Relevant Marketing Strategy?

Remember when the idea of a mobile app was shiny and new? Everyone wanted one, and not having one seemed reason enough to get one. Since then, this must-have technology has started to see waning use in some markets, though. But why? Are mobile apps just not as great as they were once thought to be? Are users bored with the technology?  The culprit is not a flaw in the concept of mobile apps, but rather a missing piece of strategy to make them valuable and sustainable. While there are do... Read More
Posted by Megan Jones Wednesday, October 13, 2021

5 Pieces of Website Data That Tell a Fuller Story

We live in the day of big data. Each day, whether you like it or not, tons and tons of data are being scraped all around us. While we may not appreciate some data collection, other forms of data collection are useful for marketing our businesses and organizations. When it comes to website data, it’s easy to fall into two camps: those with tunnel vision and those who are overwhelmed. If you’ve ever jumped into Google Analytics then you’ve probably experienced the latter and... Read More
Posted by Digital Marketing Team Wednesday, September 29, 2021

Tackling Budget Barriers: 7 Steps To Go From Woes to Whoas

If you've ever found yourself wanting to do more with your website and digital marketing strategy but held up by budget limitations, you’re not alone. Budgets serve a good and necessary purpose, but sometimes they leave us feeling trapped.  Rather than seeing a road-closed sign, we recommend looking at this scenario as a detour. Just like in real traffic situations, sometimes you turn around and wait for the road to reopen, but other times an alternate route gets you quickly b... Read More
Posted by Megan Jones Wednesday, July 28, 2021

Should Your Business Be Using Bulk Email?

Anyone who has an email address probably knows how popular mass emails and newsletters have become. Yet, despite what your clogged inbox may tell you, email marketing is still a highly underutilized marketing tool. Here at Speak, we know from experience that bulk emails can have great impact for many businesses. In fact, that's why we have our own bulk email service called Mass Mail that clients can run through their websites on our content management system, SiteWrench. Howev... Read More
Posted by Digital Marketing Team Tuesday, July 13, 2021

Podcast Performance On The Rise

It’s probably not news to you that podcasts are on the rise, but it wasn’t too long ago when someone at your dinner table may have asked, “what’s a podcast?”   In many ways, we’re returning to the days of radio shows and audio-only platforms. There are a lot of contributing factors leading to the rise of podcasts, but in case you aren’t convinced that podcasts are truly on the rise, here are some stats that may change your mind: 57% of ... Read More
Posted by Jessica Freeman Wednesday, June 23, 2021

Brands & Sustainability

Patagonia, TOMS, Allbirds….what do all of these brands have in common? They are all popular brands that have set a trend by building their companies’ foundations around the philosophy of sustainability.  In today’s society, most consumers are drawn to brands or products that do more than just their designated purpose. But why is this? Because people want to purchase products from brands that speak to their values, especially the Millenial and Gen Z generations. These... Read More
Posted by Amanda Gottschalk Wednesday, June 16, 2021

3 Metrics You Should Be Following

Have you ever been overwhelmed or confused by all of the data surrounding your website and other digital platforms? The vast amount of statistics is valuable, but also a lot to keep track of. Whether you’re just diving into analytics for the first time or are well-versed and wanting to take a step back for perspective, these 3 metrics are the perfect place to start. Goals in Google Analytics Google Analytics is a free service that uses a script in your site to track all kinds of user... Read More
Posted by Megan Jones Wednesday, June 9, 2021

Content-First vs Design-First Approach

There are typically two design strategies that are considered when going through a website redesign. A design-first approach prioritizes the creative elements that are desired over the assets that will live on the site. Meanwhile, a content-first approach takes the assets you plan to have and builds the design around them. Both methods can lead to a polished website when it’s all said and done, but is there an approach that is more efficient? Speak has utilized both strategies during r... Read More
Posted by Adam Kalwas Wednesday, June 2, 2021

Blog Writing For Beginners

At Speak, we write a lot. Our content team churns out an incredible amount of work each week for an ever-growing list of eager clients. That being the case, a large portion of what we do relies on writing engaging, timely, and topical blog content. As I mentioned in a previous blog post, blogs are often an essential part of a strong marketing strategy. They provide relevant information about your product or service and give your brand structure. As professionals, we suggest blogs for a good p... Read More
Posted by Katy Sloan Wednesday, May 5, 2021

What Every Advertiser Needs to Know about iOS 14 Changes and Mobile Web Advertising on Facebook

Facebook advertising will not be the same. There. We are not going to bury the lead. You came here for an answer to your question, so we gave it to you. Now that you know the effect, we need to examine the causes. You need to know why Facebook advertising may not be what it has been for the past decade.  We want to highlight the top-level questions that many advertisers are asking – and if not asking, at least should be wondering.  What we’ll answer here: Why is ... Read More
Posted by Cody Gross Tuesday, April 6, 2021

6 Best Practices for Security on the Web

Security for your website and all digital platforms is a crucial aspect of your online presence. We’ve all seen the headlines about what happens when an organization has been the target of a large-scale security breach. However, many aren’t aware of the millions of daily attempts made on a personal level. Hackers try to compromise the security of your accounts and the information they hold. We put together six tips that can help protect you and your organization.  ... Read More
Posted by Megan Jones Monday, March 22, 2021

Digital Checklist: Easter and Beyond

Easter Sunday is one of the most highly anticipated events of the year for many churches and ministries, and springtime is a popular time for events across all types of organizations. When preparing for a major event, it’s important to consider your digital experience before you “go live” and trigger that blinking red icon.  Benjamin Franklin said, “By failing to prepare, you are preparing to fail.”  Said another way, by passing on opportunities to pr... Read More
Posted by Megan Jones Wednesday, March 10, 2021