Digital Agency Blog: Spoken by Speak Creative - Strategy

As we Speak

Insight from Digital Strategists

Category: Strategy

Should Your Business Be Using Bulk Email?

Anyone who has an email address probably knows how popular mass emails and newsletters have become. Yet, despite what your clogged inbox may tell you, email marketing is still a highly underutilized marketing tool. Here at Speak, we know from experience that bulk emails can have great impact for many businesses. In fact, that's why we have our own bulk email service called Mass Mail that clients can run through their websites on our content management system, SiteWrench. Howev... Read More
Posted by Digital Marketing Team Tuesday, July 13, 2021

Podcast Performance On The Rise

It’s probably not news to you that podcasts are on the rise, but it wasn’t too long ago when someone at your dinner table may have asked, “what’s a podcast?”   In many ways, we’re returning to the days of radio shows and audio-only platforms. There are a lot of contributing factors leading to the rise of podcasts, but in case you aren’t convinced that podcasts are truly on the rise, here are some stats that may change your mind: 57% of ... Read More
Posted by Jessica Freeman Wednesday, June 23, 2021

Brands & Sustainability

Patagonia, TOMS, Allbirds….what do all of these brands have in common? They are all popular brands that have set a trend by building their companies’ foundations around the philosophy of sustainability.  In today’s society, most consumers are drawn to brands or products that do more than just their designated purpose. But why is this? Because people want to purchase products from brands that speak to their values, especially the Millenial and Gen Z generations. These... Read More
Posted by Amanda Gottschalk Wednesday, June 16, 2021

3 Metrics You Should Be Following

Have you ever been overwhelmed or confused by all of the data surrounding your website and other digital platforms? The vast amount of statistics is valuable, but also a lot to keep track of. Whether you’re just diving into analytics for the first time or are well-versed and wanting to take a step back for perspective, these 3 metrics are the perfect place to start. Goals in Google Analytics Google Analytics is a free service that uses a script in your site to track all kinds of user... Read More
Posted by Megan Jones Wednesday, June 9, 2021

Content-First vs Design-First Approach

There are typically two design strategies that are considered when going through a website redesign. A design-first approach prioritizes the creative elements that are desired over the assets that will live on the site. Meanwhile, a content-first approach takes the assets you plan to have and builds the design around them. Both methods can lead to a polished website when it’s all said and done, but is there an approach that is more efficient? Speak has utilized both strategies during r... Read More
Posted by Adam Kalwas Wednesday, June 2, 2021

Blog Writing For Beginners

At Speak, we write a lot. Our content team churns out an incredible amount of work each week for an ever-growing list of eager clients. That being the case, a large portion of what we do relies on writing engaging, timely, and topical blog content. As I mentioned in a previous blog post, blogs are often an essential part of a strong marketing strategy. They provide relevant information about your product or service and give your brand structure. As professionals, we suggest blogs for a good p... Read More
Posted by Katy Sloan Wednesday, May 5, 2021

What Every Advertiser Needs to Know about iOS 14 Changes and Mobile Web Advertising on Facebook

Facebook advertising will not be the same. There. We are not going to bury the lead. You came here for an answer to your question, so we gave it to you. Now that you know the effect, we need to examine the causes. You need to know why Facebook advertising may not be what it has been for the past decade.  We want to highlight the top-level questions that many advertisers are asking – and if not asking, at least should be wondering.  What we’ll answer here: Why is ... Read More
Posted by Cody Gross Tuesday, April 6, 2021

6 Best Practices for Security on the Web

Security for your website and all digital platforms is a crucial aspect of your online presence. We’ve all seen the headlines about what happens when an organization has been the target of a large-scale security breach. However, many aren’t aware of the millions of daily attempts made on a personal level. Hackers try to compromise the security of your accounts and the information they hold. We put together six tips that can help protect you and your organization.  ... Read More
Posted by Megan Jones Monday, March 22, 2021

Digital Checklist: Easter and Beyond

Easter Sunday is one of the most highly anticipated events of the year for many churches and ministries, and springtime is a popular time for events across all types of organizations. When preparing for a major event, it’s important to consider your digital experience before you “go live” and trigger that blinking red icon.  Benjamin Franklin said, “By failing to prepare, you are preparing to fail.”  Said another way, by passing on opportunities to pr... Read More
Posted by Megan Jones Wednesday, March 10, 2021

How To Read Google Analytics

Whether it is the first time you are logging into Google Analytics or you find yourself diving into it on a frequent basis, knowing the key reports inside Google’s website performance reporting tool can be overwhelming. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Now, with the release of Google Analytics 4, users can track not only website performance but also website and app performance all in one location.  The primary ... Read More
Posted by Abi Devins Wednesday, February 3, 2021

11 Tips for Winning With Mass Email Campaigns

How can you ensure you're maximizing the potential of your campaigns? How do you know your audience is receiving your emails, reading them, and ultimately, becoming customers as a result? Below are 11 tips - because a top 10 list would be so David Letterman - for creating winning mass mail campaigns. 1. Real Benefits of Mass Email One of the biggest mistakes that people make with email campaigns is creating messages that benefit themsel... Read More
Posted by Digital Marketing Team Thursday, January 21, 2021

Is My Website Obsolete?

As recently as 10 years ago, simply having a website could identify your brand as a leader in your industry. Your competition may have been late to the game in creating an online presence, or your brand simply may be the best or only local organization of its kind, making it significantly easier for people to find you through a quick Google search - or Duck Duck Go if that’s your jam.  Website Design in the 1990s The old standard of designing a website looked a little something ... Read More
Posted by Sarah Vaughan Wednesday, January 6, 2021

A Guide To Building Your Website’s Architecture

When the time finally comes to redesign your website, you might feel a sense of excitement and motivation. You have an idea in mind of how the new site will look, but where exactly is the best place to start? It’s natural to want to immediately dive into the aesthetics of your website, but this isn’t a recommended starting point. The success of a website cannot be achieved on design alone. First and foremost, you need to evaluate what your goals are and who will be using your sit... Read More
Posted by Adam Kalwas Wednesday, November 18, 2020

3 Reasons Your Social Media Strategy Will Be Impacted by the 2020 Election

The debates, the commercials, the controversies – as much as we have endured during this 2020 presidential election cycle, the end is near. Citizens across the country have begun casting their votes. As we prepare for the final few weeks of this presidential race, marketers must consider how the election can impact their businesses and strategies. What should you be prepared for? How can you overcome possible roadblocks? The team at Speak wants to offer its advice on what is to ... Read More
Posted by Cody Gross Friday, October 16, 2020

Call Tracking: Keeping Tabs on Your Marketing Efforts

A common selling point of digital marketing and online advertising is the ability to gather detailed analytics so that you can monitor the performance of your campaigns in real-time. With platforms like Google Analytics, marketers can receive feedback on website performance and user interactions in a split second. While this information can be invaluable for optimizing your marketing efforts, you may be just a few simple steps away from unlocking even more visibility into the performance of ... Read More
Posted by David Caffey Wednesday, October 14, 2020

Writing for Robots

Whether or not you realize it, you’ve probably used a blog in the last 24 hours. Maybe you wanted to know how to change a tire or were looking for tips on how to train your new puppy. Perhaps you wanted information on how to decorate your house for the season.  If you’re reading this, you’re using one right now! The fact of the matter is that if you can ask a question, Google probably has a blog to offer you. Blogs are singularly one of the most important components o... Read More
Posted by Katy Sloan Tuesday, September 22, 2020

Your Digital Marketing Investment Checklist

Where should I invest my digital marketing dollars now that is guaranteed to pay off?   The demands for online engagement continue to increase but your budget may feel uncertain as the forecasted end to the pandemic seems to be a moving target. You may be asking yourself where you should invest now that is guaranteed to pay off. Whether you are looking to make minor changes that will get you through a few months, or you’re working to create a budget for an uncertain future ... Read More
Posted by Megan Jones Wednesday, September 2, 2020

5 Reasons You're Not Seeing Your Google Ads 

Why don't I see my Google Ads when I search? You’ve got your keywords researched, budgets set, billing info entered, your campaigns set to active, and then you go to Google to test your ads and…. Nothing. Sound familiar? If you’ve got an ad campaign up, chances are you’ve spent some time searching for it and have had the thought “if I can’t see it, is anyone?!”  We hear this question fairly frequently, but with good reason — so... Read More
Posted by Kindra Svendsen Wednesday, August 5, 2020

Conversion-Driven Design

Defining website goals ahead of design = a website driven to build your business better. If you own a company or manage a team, it’s normal to ask “how effective are my employees to my business?” You’re probably monitoring progress, tracking performance, and expecting your business to grow because of their work. Hopefully, you view them as assets to your business. Are you doing the same for your website? Have you considered how your website “works&rdq... Read More
Posted by Kindra Svendsen Wednesday, July 22, 2020

3 Simple Ways to Get More Google Reviews & More (2020 Version)

If you're here, you know that Google reviews are important for any local business. Potential clients are comparing your business with others in your area, and reviews are a great way to stand out. The Google My Business platform has stood the test of time and has become an important component for any local SEO strategy. Additionally, Google reviews aren’t losing any importance in 2020 and are a major contributor to attracting new business. You might be wondering - how do I ge... Read More
Posted by Digital Marketing Team Wednesday, July 15, 2020

Playing the SEO Long Game

In the year 2020 you’re well aware that Search Engine Optimization (SEO) is important, but where do you start? With an ever-changing playbook from Google and limited time, you may be throwing your hands up in frustration because you feel you aren’t getting anywhere.  Unfortunately, there isn’t a quick fix for great SEO. It requires playing the long game and a good strategy is one that continues to produce results over time. We hope you’ve spent time on creating ... Read More
Posted by David Caffey Wednesday, July 1, 2020

Communicating Your Reopening Plan

COVID-19 has likely forced your organization to make a plan A, B, and C over the last few months. Then everything changed again and you needed a whole new set of plans. Sound familiar?  Organizations across the country have been diligently making plans to reopen in a way that is both safe and sustainable. While you’ve been developing a plan to reopen, we’ve been strategizing how to best help our partners communicate that they are open. Simply saying “we’re open&r... Read More
Posted by Jessica Freeman Wednesday, May 6, 2020

Web Apps vs. Mobile Apps — What’s the difference?

You’ve been checking out the services page on the Speak Creative website (we’re flattered!) and you see that Speak can create a web app and a mobile app. Or maybe you’ve been considering an app for a while now, but aren’t sure where to start. If you find yourself asking, what does all of this even mean?! This blog is for you.  It’s old news that mobile dominates our digital world. Meeting your audience on mobile isn’t an afterthought, it’s your ... Read More
Posted by Jessica Freeman Tuesday, April 21, 2020

Adapting Your Digital Marketing Plan During COVID-19

There is no shying away from the fact that COVID-19 is impacting everything, every industry, and everyone. Whether you are fully aware or not, your digital marketing strategy is being impacted and the rules of the game are changing. In this conversation, I’ll arm you with tips for how to adapt during COVID-19 and how to execute your recovery.  .embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .emb... Read More
Posted by David Caffey Monday, April 13, 2020

Marketing across generational lines

I’m currently quarantining at my parent’s house and we’ve been cooking a lot. We were excited to take a night off to support a local restaurant by ordering take out. My mom (a Baby Boomer) started to get frustrated when she was calling the restaurant and they weren’t answering. There was no voicemail indicating that they were closed. It just kept ringing and ringing. Being the tech-savvy millennial that I am (because obviously we all are) I quickly pulled up thei... Read More
Posted by Jessica Freeman Thursday, April 9, 2020