Digital Agency Blog: Spoken by Speak Creative - Strategy

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Category: Strategy

4 Ways to Harness the Power of Video for Your Next Website Design… And Why It’s a Must

Among an ever-increasing number of marketing tools, channels, and platforms, video has risen in the ranks and become a vital piece of many organizations’ marketing strategies.   In fact, if you’ve held off from investing in video as part of your marketing efforts, you’re likely missing out on a number of conversions and major ROI. It’s long been said that, “a picture is worth a thousand words,” but with new research, we can actually quantify... Read More
Posted by Claire Grace Wednesday, October 5, 2022

Increase Engagement with 2 Google Analytics Reports

How do you objectively gauge how engaging your website's content is? Marketers don't have time or space for guesswork. Analyzing data to influence your future marketing decisions is key to an effective marketing strategy that isn't just a shot in the dark. In this blog, we're highlighting two reports that will give you the insight you need to assess engagement and plan for improvements. In case you're wondering, we'll be focusing on instructions that use Google&#... Read More
Posted by Kristin Cales Wednesday, September 14, 2022

Tackling Budget Barriers: 7 Steps To Go From Woes to Whoas

With the economy being... the economy, and inflation and other factors threatening budget cuts for organizations across all industries in the coming year, you've surely had your budget on the brain when making major marketing decisions.  If you've ever found yourself wanting to do more with your website and digital marketing strategy but are feeling held up by budget limitations, you’re not alone. Budgets serve a good and necessary purpose, but sometimes they leave us feel... Read More
Posted by Megan Jones Friday, September 9, 2022

5 Pieces of Website Data That Tell a Fuller Story

We live in the day of big data. Each day, tons and tons of data are being scraped all around us. While we may not appreciate some data collection, other forms of data collection are incredibly beneficial to our ability to market businesses and organizations to the right audiences. If you’ve ever jumped into Google Analytics, you’ve probably experienced the deer-in-headlights feeling of being faced with the amount of data available and being unsure of what exactly t... Read More
Posted by Digital Marketing Team Wednesday, September 7, 2022

Making the Switch from Universal Analytics to GA4: Everything You Need to Know

After months of hints, press, and warnings from Google in your inbox to switch over before it’s too late, GA4 – Google’s new long-awaited data and analytics software – has finally arrived!  Google has touted GA4 as “the future of analytics.” A pretty bold declaration! We’ve spent the last several months switching our clients’ analytics over to the new software and have been getting to know the ins and outs of this promising new tracki... Read More
Posted by Claire Grace Wednesday, August 10, 2022

Content-First vs Design-First Approach

There are typically two design strategies that are considered when going through a website redesign. A design-first approach prioritizes the creative elements that are desired over the assets that will live on the site. Meanwhile, a content-first approach takes the assets you plan to have and builds the design around them. Both methods can lead to a polished website when it’s all said and done, but is there an approach that is more efficient? Speak has utilized both strategies during r... Read More
Posted by Adam Kalwas Wednesday, July 20, 2022

10 Quick Ways You Can (And Should!) Tidy Up Your Website and Marketing Presence Right Now

Although you may not have spring cleaning on the brain right now, a little seasonal cleanup can benefit more than just your home. When it comes to your online presence – your website and digital marketing channels – it’s important to check in on things often to ensure your marketing effort is tidy and running smoothly. Your website and digital marketing efforts are the online foundation to your business. If you don’t take time to frequently wipe the dust off t... Read More
Posted by Amy Dunbar Wednesday, July 6, 2022

9 SEO Myths to Leave Behind in Your Digital Marketing Efforts in 2022

It’s no myth that the internet and the world of digital marketing is a constantly evolving minefield. What worked two years ago, or even ten months ago, might not work today as our online habits change and new patterns are tracked.  It's 2022, and as Speak’s resident SEO expert, I’m putting on my best Sherlock Holmes hat and uncovering some common SEO myths that aren't applicable to websites any longer. Some are old ways of thinking that, while once true, are s... Read More
Posted by Allison Brown Friday, June 24, 2022

How to Market Your Podcast

Over a third of people in the U.S. say they listen to podcasts – an impressive feat for a media form that didn’t come about until 2004. Podcasting came following a boom in amateur radio broadcasting. It took off quickly on a personal level, with people deep diving into their niche interests in audio-form. Just a year after its zenith, big companies began to recognize the opportunity that podcasting could present as a means of thought leadership, recognition, and building a mo... Read More
Posted by Claire Grace Wednesday, June 22, 2022

Boosting Your Search Rankings With UX Design

It’s tougher than ever for new businesses to compete with more established businesses, and even established businesses have more competition than ever before. A good website with top-notch UX is vital for organizations to connect with their audience. A good website alone isn’t enough to get noticed, organizations also need to focus on SEO to make it easier for people to find their business. In the past, SEO strategies were almost exclusively focused on using the right keywords a... Read More
Posted by Allison Brown Wednesday, June 15, 2022

How To Expand Your Nonprofit's Marketing Budget with Free Advertising From Google

If you’re a member of a nonprofit, there’s one statement that is true: Budgets are limited. No matter your industry, we understand that nonprofits regularly track every expense, and squeezing marketing dollars out of your total revenue can seem almost impossible. However, we also know that digital marketing is the biggest way to measure your ROI. Luckily, there's a way to stretch your marketing dollars further than you ever thought possible. We’re talking Google Grants.... Read More
Posted by Kindra Svendsen Friday, June 10, 2022

Higher Ed: Does Your Website Actually Appeal to What Users (i.e., Potential Students and Parents) are Looking For?

It’s no longer news that the data reports enrollment across all colleges and universities is down. In fact, in fall 2020, enrollment across all colleges was down 2.5% and by fall 2021, it had fallen to 2.7%.  Many colleges and universities are going back to the drawing board to identify ways they might be able to get numbers back up. As many students reconsider the traditional move post-high school to pursue higher education of some kind, colleges and universities are taking steps... Read More
Posted by Claire Grace Monday, June 6, 2022

The Essential SEO Checklist for Launching a Website Redesign

A redesign can be an exciting and tumultuous time in the lifecycle of a website. Whether you're just updating the visual layout or upgrading to the latest web technologies, a redesign can breathe new life into a site for years to come. However, when planning for the future of your brand’s web presence, it's important not to forget about your site’s past. Even though the previous version of your site will soon be gone forever, properly planning for the transition fro... Read More
Posted by Digital Marketing Team Monday, May 9, 2022

Does Bounce Rate Matter in 2022?

One of the most frequent questions we get as digital marketing experts is, “Should I be concerned with my bounce rate?”  The short answer: No, but maybe yes.  Convenient huh? Like many digital marketing strategies, the answer is much more nuanced than a simple yes or no. But hang with me, I promise the answer is below!  Bounce Rate as an SEO Metric Bounce rate is a vanity metric that has been used for years to determine the quality of content on an SEO page. But... Read More
Posted by Kindra Svendsen Wednesday, April 27, 2022

3 Simple Ways to Get More Google Reviews & More

If you're here, you know that Google reviews are important for any local business. Potential clients are comparing your business with others in your area, and reviews are a great way to stand out. The Google My Business platform has stood the test of time and has become an important component for any local SEO strategy. Additionally, Google reviews aren’t losing any importance in 2022 and are a major contributor to attracting new business. You might be wondering - how do I ge... Read More
Posted by Digital Marketing Team Wednesday, April 20, 2022

The Value of Thought Leadership for Your Brand

Your mind is your most powerful marketing tool. If it seems too easy to be true, it isn’t. Time and time again we see that one of the marketing efforts with the greatest ROI, the greatest potential to grow your audience, and the greatest ability to establish your position within your target market is thought leadership. But what is thought leadership, and why is it so important to a strong marketing strategy for B2B and B2C organizations alike?  Today, we’re dropping some k... Read More
Posted by Claire Grace Wednesday, April 13, 2022

The Biggest Lie in Email Marketing

Here’s a mind-blowing stat for you: More than 319 billion emails are sent every single day, and this number is only going up. With such major growth, what worked in email marketing five years ago no longer works. Somewhere along the way, for many marketers, this sentiment transformed into a misconception that email marketing isn’t effective, period. The reality of email marketing is that it’s incredibly effective – when it’s done right. For many top marketers, ... Read More
Posted by Kristin Cales Wednesday, April 6, 2022

Conversion-Driven Design

Defining website goals ahead of design = a website driven to build your business better. If you own a company or manage a team, it’s normal to ask “how effective are my employees to my business?” You’re probably monitoring progress, tracking performance, and expecting your business to grow because of their work. Hopefully, you view them as assets to your business. Are you doing the same for your website? Have you considered how your website “works&rdq... Read More
Posted by Kindra Svendsen Monday, April 4, 2022

SEO Copywriting: A Content Writing Guide for your blog and website content

It's 2022, so I'm pretty sure you know by now that in order to have a significant online presence, you need to have a blog.  The #1 reason business owners do not blog is the time-to-value ratio. We hear all the time “I'm not going to spend 3 or 4 hours writing a blog that no one will read.” We get it, we really do and it’s the reason why marketing, research, and content strategy jobs are 3 of the top 10 fastest growing jobs, according to CNN.  At Spe... Read More
Posted by Digital Marketing Team Monday, March 28, 2022

How to Track Downloads with Google Analytics

As we know, tracking engagement with any content you post online is key to understanding what your audience responds positively to, which aids your ability to continue to provide high-value content to your consumers. The same way we track page-clicks, if you offer downloadable content on your website, you’ll surely want to track how often it’s being downloaded.  The great news: GA4 has automatic tracking of files with the following extensions: pdfs, xlsx, doc, txt, rtf, csv... Read More
Posted by Kindra Svendsen Wednesday, February 23, 2022

A Guide To Building Your Website’s Architecture

When the time finally comes to redesign your website, you might feel a sense of excitement and motivation. You have an idea in mind of how the new site will look, but where exactly is the best place to start? It’s natural to want to immediately dive into the aesthetics of your website, but this isn’t a recommended starting point. The success of a website cannot be achieved on design alone. First and foremost, you need to evaluate what your goals are and who will be using your sit... Read More
Posted by Adam Kalwas Friday, February 18, 2022

Your Digital Marketing Investment Checklist

Where should I invest my digital marketing dollars now that are guaranteed to pay off?   The demands for online engagement continue to increase but your budget may feel uncertain as the economy seems to be a moving target. You may be asking yourself where you should invest now that is guaranteed to pay off. Whether you are looking to make minor changes that will get you through a few months, or you’re working to create a budget for an uncertain future — there are plen... Read More
Posted by Megan Jones Wednesday, February 2, 2022

Playing the SEO Long Game

In the year 2022 you’re well aware that Search Engine Optimization (SEO) is important, but where do you start? With an ever-changing playbook from Google and limited time, you may be throwing your hands up in frustration because you feel you aren’t getting anywhere.  Unfortunately, there isn’t a quick fix for great SEO. It requires playing the long game and a good strategy is one that continues to produce results over time. We hope you’ve spent time on crea... Read More
Posted by Digital Marketing Team Wednesday, February 2, 2022

Writing for Robots

Whether or not you realize it, you’ve probably used a blog in the last 24 hours. Maybe you wanted to know how to change a tire or were looking for tips on how to train your new puppy. Perhaps you wanted information on how to decorate your house for the season.  If you’re reading this, you’re using one right now! The fact of the matter is that if you can ask a question, Google probably has a blog to offer you. Blogs are singularly one of the most important components o... Read More
Posted by Digital Marketing Team Monday, January 31, 2022

What The Pandemic Is Still Teaching Us in 2022

COVID-19 has taught us a lot of things about our society; our personal lives, professional lives, and the way that humans consume information in seasons of stress. For example, we know that our global world is more connected than ever before. One microscopic virus can travel the globe in a matter of weeks - which is both fascinating and terrifying. As we live with this new reality that began almost 2 years ago now, it's important to look at how the marketing worl... Read More
Posted by Madelyn Bomar Thursday, January 6, 2022