Digital Agency Blog: Spoken by Speak Creative - Strategy

As we Speak

Insight from Digital Strategists

Category: Strategy

3 Simple Ways to Get More Google Reviews & More (2020 Version)

If you're here, you know that Google reviews are important for any local business. Potential clients are comparing your business with others in your area, and reviews are a great way to stand out. The Google My Business platform has stood the test of time and has become an important component for any local SEO strategy. Additionally, Google reviews aren’t losing any importance in 2020 and are a major contributor to attracting new business. You might be wondering - how do I... Read More
Posted by Digital Marketing Team at Wednesday, July 15, 2020

Playing the SEO Long Game

In the year 2020 you’re well aware that Search Engine Optimization (SEO) is important, but where do you start? With an ever-changing playbook from Google and limited time, you may be throwing your hands up in frustration because you feel you aren’t getting anywhere.  Unfortunately, there isn’t a quick fix for great SEO. It requires playing the long game and a good strategy is one that continues to produce results over time. We hope you’ve spent time on... Read More
Posted by David Caffey at Wednesday, July 1, 2020

Communicating Your Reopening Plan

COVID-19 has likely forced your organization to make a plan A, B, and C over the last few months. Then everything changed again and you needed a whole new set of plans. Sound familiar?  Organizations across the country have been diligently making plans to reopen in a way that is both safe and sustainable. While you’ve been developing a plan to reopen, we’ve been strategizing how to best help our partners communicate that they are open. Simply saying “we’re... Read More
Posted by Jessica Freeman at Wednesday, May 6, 2020

Web Apps vs. Mobile Apps — What’s the difference?

You’ve been checking out the services page on the Speak Creative website (we’re flattered!) and you see that Speak can create a web app and a mobile app. Or maybe you’ve been considering an app for a while now, but aren’t sure where to start. If you find yourself asking, what does all of this even mean?! This blog is for you.  It’s old news that mobile dominates our digital world. Meeting your audience on mobile isn’t an afterthought, it’s... Read More
Posted by Jessica Freeman at Tuesday, April 21, 2020

Adapting Your Digital Marketing Plan During COVID-19

There is no shying away from the fact that COVID-19 is impacting everything, every industry, and everyone. Whether you are fully aware or not, your digital marketing strategy is being impacted and the rules of the game are changing. In this conversation, I’ll arm you with tips for how to adapt during COVID-19 and how to execute your recovery.  .embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe,... Read More
Posted by David Caffey at Monday, April 13, 2020

Marketing across generational lines

I’m currently quarantining at my parent’s house and we’ve been cooking a lot. We were excited to take a night off to support a local restaurant by ordering take out. My mom (a Baby Boomer) started to get frustrated when she was calling the restaurant and they weren’t answering. There was no voicemail indicating that they were closed. It just kept ringing and ringing. Being the tech-savvy millennial that I am (because obviously we all are) I quickly pulled up... Read More
Posted by Jessica Freeman at Thursday, April 9, 2020

Blah, Blah, Blogs

Do blogs have any value and does anyone read them?   If you’ve ever questioned or brushed off the idea of writing a blog for your website, you're not alone. In our media-saturated culture, that’s bursting with videos and podcasts, it can be difficult to see the value of long-form, written content. Even users shamelessly admit to looking past content with the trending acronym TL;DR, which means “too long; didn’t read.” Despite the... Read More
Posted by Megan Jones at Tuesday, March 24, 2020

Getting Good at Google My Business

If you haven’t heard of Google My Business you’ve definitely experienced it. Google My Business is a free listing service that allows your business to show up when people search for it on Google or Maps. Curious about what makes a good listing? We’re glad you asked.  If you’re already a pro at Google My Business, we’ll highlight the most important parts of your listing to keep up to date.  Claim Your Listing The first thing you’ll... Read More
Posted by Jessica Freeman at Tuesday, March 24, 2020

Lean Into Live Stream — Practical Tips To Implement Today

U.S. adults now spend nearly 6 hours per day watching video. The span (5:57) represents an 11-minute increase in video consumption, according to Nielsen . Cisco estimates that 82% of all internet traffic will be video by 2022. According to Forrester , users watch live video 10 to 20 times longer than on-demand content, making live streaming a powerful way to deliver interactive content. Do I have your attention yet? I thought so. Incorporating live streaming into your social... Read More
Posted by Jessica Freeman at Monday, March 23, 2020

Compassionate, creative leaders in the face of crisis

In light of COVID-19, I wanted to share a few things that are top of mind for me as a business leader. First, I am reminded of the resilience I’ve watched my team, along with the rest of America, possess through challenges we’ve faced in the past. From years ago as a young entrepreneur during 9/11, to the tornadoes that ripped through Nashville just weeks ago, we’ve come out on the other side with greater empathy and strength than we had before. I can remember being at the... Read More
Posted by Jacob Savage at Friday, March 20, 2020