Digital Agency Blog: Spoken by Speak Creative - Strategy

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Category: Strategy

Rise of Smart Speakers & Voice Search: Should We Care About It?

Hey Google, what’s the weather? Alexa, play the latest news. Hey Siri, find a local coffee shop. In 2017, we witnessed an influx of smart speakers and more voice command technology. It’s estimated that 39 million Americans (one in six adults) now own a smart speaker. Of course, that doesn’t account for people who use voice command on their smartphones, using Siri or Google Assistant. I don’t own a smart speaker, but I use Google Assistant... Read More
Posted by Trent Erwin at Friday, April 6, 2018

3 Simple Ways to Get More Google Reviews & More (2018 Version)

We recognize that Google reviews are important for local SEO. But, all of us need a reminder that Google reviews aren’t losing any importance in 2018 and are a major contributor to attracting new business. You might be wondering - how do I get more Google reviews? Where do I even start? Here's how... .embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object,... Read More
Posted by Trent Erwin at Monday, February 19, 2018

How To Expand Your Nonprofit's Marketing Budget with Free Advertising From Google

If you’re a member of a nonprofit, there’s one statement that is true: B udgets are limited. No matter your industry, we understand that nonprofits regularly track every expense, and squeezing marketing dollars out of your total revenue can seem almost impossible. However, we also know that digital marketing is the biggest way to measure your ROI. Luckily, we have a tool in our arsenal that not many nonprofits are aware of that can stretch your marketing dollars further... Read More
Posted by Kindra Svendsen at Thursday, October 26, 2017

4 Pieces of Website Data That Tell a Fuller Story

We live in the day of big data. Each day, whether you like it or not, tons and tons of data are being scraped all around us. While we may not appreciate some data collection, other forms of data collection are useful for marketing our businesses and organizations. When it comes to website data, it’s easy to fall into two camps: those with tunnel vision and those who are overwhelmed. If you’ve ever jumped into Google Analytics then you’ve probably experienced the latter... Read More
Posted by Trent Erwin at Friday, September 29, 2017

The Essential SEO Checklist for Launching a Website Redesign

A redesign can be an exciting and tumultuous time in the lifecycle of a website. Whether you are just updating the visual layout or you are upgrading to the latest web technologies, a redesign can breathe new life into a site for years to come. However, when planning for the future of your brand’s web presence, it is important to not forget about your site’s past. Even though the previous version of your site will soon be gone forever, properly planning for the transition from... Read More
Posted by David Caffey at Wednesday, August 9, 2017

5 Reasons Your SEO Strategy Needs Social Media

One question we're frequently asked by clients interested in digital marketing is what kind of impact social media can have on a website. For years now, small businesses have been told that they need to be on social, but many don't feel like they have the time to properly manage a business page. Other than posting a message or two per week (that may or may not engage their customers), many people simply don't understand the value in it. Here at Speak, we operate under the thought... Read More
Posted by Kindra Svendsen at Tuesday, June 27, 2017

5 Reasons B2B Executives Must Invest in Content Marketing

If you want to complement sales, create leads and ultimately grow business, content marketing must be part of your B2B company’s overall marketing strategy. Why? Numbers never lie. Executives jump on initiatives that enhance business operations and increase conversions. The key to success? Committing to and investing in those initiatives. With content marketing, the strategy is no different. The first step is commitment. As an executive, you must do the... Read More
Posted by Cody Gross at Thursday, June 8, 2017

4 Major Uses for Video in Web Design [2017]

YouTube is still the second largest search engine. And it’s the third most visited site after Google and Facebook. While we’re mentioning Facebook…what do you see more of in your feed now? Videos? Companies and organizations have used video marketing for several decades, but we’re seeing more because it’s cheaper to produce, quicker to share, and easier to measure. However, it’s easy to point and say “maybe we need a video,” yet... Read More
Posted by Trent Erwin at Tuesday, May 23, 2017

Case Study: Converted Clicks and Increased Business

In our work as digital marketers, we get to work with a variety of clients in several industries. Today's case study takes us to Wayne, Pennsylvania to a health and fitness complex, known as Club la Maison . As a long time web design and digital marketing client of Speak, our teams met together last fall to challenge the work we've done and push the needle forward. While we were seeing real results that impacted their business in organic searches, we wanted to up the ante and focus on... Read More
Posted by Trent Erwin at Tuesday, May 2, 2017

SEO Trends & Why Local Search Matters: Our Takeaways from MozCon Local 2017

Did you know that location-based searches have grown  50% faster than any other type of search on mobile ? In addition to a mobile-first design approach that we've adapted in the last year, we've also adapted to search engine optimization that centers on the mobile experience. For many B2C companies, this means that local search is king. Just a couple short weeks ago, we sent SEO and Conversion Specialist David Caffey across the country to Seattle, Washington for an annual... Read More
Posted by Kindra Svendsen at Thursday, March 16, 2017