As we Speak

If you’re one of Snapchat’s approximately 100 million daily users, by now you’ve likely encountered a geofilter. For those who haven’t, geofilters are pretty simple: they’re a visual representation of where you are when you’re taking Snapchat photos and videos, whether that’s a certain city, building, business, public event or even a private party. A user can find and select a geofilter by swiping across their phone screen after they take a... Read More

If you've been on Instagram in the last week this image looks very familiar to you.  Marketers across the country became alarmed when Instagram revealed it would be switching up its algorithm in coming weeks from its current chronological format to a new relevancy-based design. Since 2014, Instagram has captured hearts and eyes of mobile users everywhere, and has outpaced growth of total social network usage for the past two years. 2015 seemed to be "The Year of the 'Gram", with... Read More

If you’ve been keeping up with our blog or social media accounts, you know that we had the opportunity to travel to the Big Apple to attend Social Media Week 2016 , also known as #SMWNYC.  We sat it on sessions, workshops and panels featuring industry leaders from social platforms, respected agencies, media-savvy brands and national and international publishing companies. We took a lot of notes and pictures and soaked it all in for the benefit of our clients, and now we want to... Read More

In the world of social media, it seems that each week we're learning about a new app, a new must-have filter, a new way to advertise or a new feature for our favorite network (hello multi-login on Instagram! It's SO great to meet you). If you have accounts across multiple social networks, you know it's a lot to manage on a daily basis. Multiplying that by amazing clients in all realms of the world, from churches to orthodontists to restaurants, and that time spent only multiplies. Lucky for... Read More

Yesterday we had lunch with the leaders of Eikon Ministries , a local Memphis organization empowering youth in the Binghampton neighborhood to become a strong generation of leaders in the urban communities of our city. Our conversations about their mission and needs as a nonprofit sparked the idea for this week’s post. We understand that nonprofits are committed to specific goals, and that doesn’t leave much time for creating an active social media presence for your organization. To help,... Read More