As we Speak

The way we receive ads has changed significantly in the last five years. While online ads, commercials, and even billboards are still a relevant option for many organizations, other avenues are more prevalent in product advertising. No matter what side of the internet and TikTok algorithm you're on, you've come across UGC without even realizing it. From unboxing videos to try-on hauls, there are customers out there that are already showcasing your products or services. So, why not learn how t... Read More

There are tons of different takes on what truly are the best practices for social media marketing. While many have their merit, there are some that aren’t true, and can even be damaging to your online presence. You want to be sure you’re not wasting your time making social media choices that won’t actually help your views and engagement – and that’s where we come in to set the record straight.  While the real MythBusters are out to prove the world wrong ... Read More

If social media managers had a dollar for every time they couldn’t think of a caption for their social posts — well, they could retire. Coming up with the perfect line to capture the product or service you’re offering, amplify your brand’s voice, and engage with your audience is no easy feat. However, there are a few tactics you can always rely on to write a great caption, even when you get writer's block. In this blog, we’ll discuss different strategies you ... Read More

Posting on social media takes time and effort. If you’re anything like me, it takes way more time than I ever expect that it will. When we spend time crafting social posts, we want them to be successful, to perform well. When they don’t, it can often be difficult to to understand why.  With so much information (and misinformation) swirling around the internet, it’s hard for people to know for sure what best practices are in regards to social media. And, with the con... Read More

We’ve said it before, and we’ll say it again: social media marketing is vital in your marketing efforts. Where Facebook, Instagram, Twitter and the like were once simply a means for brands to connect with a portion of their audience that also followed them on social media, now it can be, and often is, the place that many people discover and make the decision to invest in new brands.  Posting on social media as a brand or organization is more important than ever before, and ... Read More

Instagram has come a long way since the age of exclusively square photos, filtered and light-leaked galore. Despite being 12 years old (Yep, Instagram launched in October 2010. Feeling old yet?), Instagram continues to prove itself as one of the most used and most beneficial social platforms in the game for businesses. In 2022, it's the second most downloaded app in the world, and the seventh most visited website in the world, so clearly it's still going strong. If you run your o... Read More

What Should I Post on Social Media?  If you’ve scrolled through any social media platform lately, chances are you’ve been bombarded with content. It’s not a stretch to say our generation is overwhelmed by the amount of content available online - for better or for worse.  Creating Content for your Brand While it may be convenient to have unlimited access to a wealth of knowledge at our fingertips, it can also be challenging to sift through the content we see eac... Read More

I don’t have to tell you how important social media is to your audience. In fact, you probably found this blog through social media, so you already know the power of social platforms. However, you may find yourself wondering how an organization sets out to capture more legitimate leads with their online presence. What do people want to see from your social media platforms? Which tactics actually work and which ones are a waste of time? What’s the best way to talk to your audience ... Read More

Ever wonder how influencers got their name or what an influencer is? It’s actually pretty straightforward — they are influencing others. If you’ve ever wondered what exactly influencers do or how to create a successful influencer marketing campaign, we’ve outlined several tips.  What Defines an Influencer?  An influencer can be defined as an individual (or animal) that has the power to “influence” purchasing decisions of others because of ... Read More

We’ve all been there; you and a friend are talking about the latest and greatest product, and then the next time you open Facebook, BOOM, there’s an ad for it. And then you immediately wonder if every Amazon employee is hiding behind the nearest hedge judging your browsing history and your previous purchases.   So we, the digital marketing pros, are here to give you the scoop, the deets, the lowdown.  You might want to sit down for this.  Just kidding, it&rsqu... Read More

If you’re one of Snapchat’s approximately 100 million daily users, by now you’ve likely encountered a geofilter. For those who haven’t, geofilters are pretty simple: they’re a visual representation of where you are when you’re taking Snapchat photos and videos, whether that’s a certain city, building, business, public event or even a private party. A user can find and select a geofilter by swiping across their phone screen after they take a Snapchat... Read More

If you've been on Instagram in the last week this image looks very familiar to you.  Marketers across the country became alarmed when Instagram revealed it would be switching up its algorithm in coming weeks from its current chronological format to a new relevancy-based design. Since 2014, Instagram has captured hearts and eyes of mobile users everywhere, and has outpaced growth of total social network usage for the past two years. 2015 seemed to be "The Year of the 'Gram", with busines... Read More

If you’ve been keeping up with our blog or social media accounts, you know that we had the opportunity to travel to the Big Apple to attend Social Media Week 2016, also known as #SMWNYC.  We sat it on sessions, workshops and panels featuring industry leaders from social platforms, respected agencies, media-savvy brands and national and international publishing companies. We took a lot of notes and pictures and soaked it all in for the benefit of our clients, and now we want to share wit... Read More

In the world of social media, it seems that each week we're learning about a new app, a new must-have filter, a new way to advertise or a new feature for our favorite network (hello multi-login on Instagram! It's SO great to meet you). If you have accounts across multiple social networks, you know it's a lot to manage on a daily basis. Multiplying that by amazing clients in all realms of the world, from churches to orthodontists to restaurants, and that time spent only multiplies. Lucky for u... Read More

Yesterday we had lunch with the leaders of Eikon Ministries, a local Memphis organization empowering youth in the Binghampton neighborhood to become a strong generation of leaders in the urban communities of our city. Our conversations about their mission and needs as a nonprofit sparked the idea for this week’s post. We understand that nonprofits are committed to specific goals, and that doesn’t leave much time for creating an active social media presence for your organization. To help, we... Read More