Digital Agency Blog: Spoken by Speak Creative - Social

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Insight from Digital Strategists

Category: Social

4 Common Misconceptions That May Be Costing You Social Media Success

Posting on social media takes time and effort. If you’re anything like me, it takes way more time than I ever expect that it will. When we spend time crafting social posts, we want them to be successful, to perform well. When they don’t, it can often be difficult to to understand why.  With so much information (and misinformation) swirling around the internet, it’s hard for people to know for sure what best practices are in regards to social media. And, with the con... Read More
Posted by Claire Grace Wednesday, June 1, 2022

3 Tips for Easy Content Generation + A FREE Guide

We’ve said it before, and we’ll say it again: social media marketing is vital in your marketing efforts. Where Facebook, Instagram, Twitter and the like were once simply a means for brands to connect with a portion of their audience that also followed them on social media, now it can be, and often is, the place that many people discover and make the decision to invest in new brands.  Posting on social media as a brand or organization is more important than ever before, and ... Read More
Posted by Digital Marketing Team Wednesday, May 11, 2022

A Marketer's Guide to Instagram in 2022

Instagram has come a long way since the age of exclusively square photos, filtered and light-leaked galore. Despite being 12 years old (Yep, Instagram launched in October 2010. Feeling old yet?), Instagram continues to prove itself as one of the most used and most beneficial social platforms in the game for businesses. In 2022, it's the second most downloaded app in the world, and the seventh most visited website in the world, so clearly it's still going strong. If you run your o... Read More
Posted by Sarah Coleman Wednesday, March 9, 2022

Mythbusters: Social Media Edition

There are tons of different takes on what truly are the best practices for social media marketing. While many have their merit, there are some that aren’t true, and can even be damaging to your online presence. You want to be sure you’re not wasting your time making social media choices that won’t actually help your views and engagement – and that’s where we come in to set the record straight.  While the real MythBusters are out to prove the world wrong ... Read More
Posted by Maggie Dye Thursday, February 17, 2022

What to Post on Social Media - The 70/20/10 Rule

What should I post on social media?  If you’ve scrolled through any social media platform lately, chances are you’ve been bombarded with content. It’s not a stretch to say our generation is overwhelmed by the amount of content available online - for better or for worse.  Creating Content for your Brand While it may be convenient to have unlimited access to a wealth of knowledge at our fingertips, it can also be challenging to sift through the content we see eac... Read More
Posted by Digital Marketing Team Wednesday, October 20, 2021

The Building Blocks of a Solid Social Presence

I don’t have to tell you how important social media is to your audience. In fact, you probably found this blog through social media, so you already know the power of social platforms. However, you may find yourself wondering how an organization sets out to capture more legitimate leads with their online presence. What do people want to see from your social media platforms? Which tactics actually work and which ones are a waste of time? What’s the best way to talk to your audience ... Read More
Posted by Madelyn Bomar Tuesday, September 14, 2021

The Importance of Influencer Marketing

Ever wonder how influencers got their name or what an influencer is? It’s actually pretty straightforward — they are influencing others. If you’ve ever wondered what exactly influencers do or how to create a successful influencer marketing campaign, we’ve outlined several tips.  What Defines an Influencer?  An influencer can be defined as an individual (or animal) that has the power to “influence” purchasing decisions of others because of ... Read More
Posted by Amanda Gottschalk Wednesday, September 8, 2021

Is My Phone Really Listening?

We’ve all been there; you and a friend are talking about the latest and greatest product, and then the next time you open Facebook, BOOM, there’s an ad for it. And then you immediately wonder if every Amazon employee is hiding behind the nearest hedge judging your browsing history and your previous purchases.   So we, the digital marketing pros, are here to give you the scoop, the deets, the lowdown.  You might want to sit down for this.  Just kidding, it&rsqu... Read More
Posted by Digital Marketing Team Wednesday, August 18, 2021

What Every Advertiser Needs to Know about iOS 14 Changes and Mobile Web Advertising on Facebook

Facebook advertising will not be the same. There. We are not going to bury the lead. You came here for an answer to your question, so we gave it to you. Now that you know the effect, we need to examine the causes. You need to know why Facebook advertising may not be what it has been for the past decade.  We want to highlight the top-level questions that many advertisers are asking – and if not asking, at least should be wondering.  What we’ll answer here: Why is ... Read More
Posted by Cody Gross Tuesday, April 6, 2021

3 Reasons Your Social Media Strategy Will Be Impacted by the 2020 Election

The debates, the commercials, the controversies – as much as we have endured during this 2020 presidential election cycle, the end is near. Citizens across the country have begun casting their votes. As we prepare for the final few weeks of this presidential race, marketers must consider how the election can impact their businesses and strategies. What should you be prepared for? How can you overcome possible roadblocks? The team at Speak wants to offer its advice on what is to ... Read More
Posted by Cody Gross Friday, October 16, 2020

Lean Into Live Stream — Practical Tips To Implement Today

U.S. adults now spend nearly 6 hours per day watching video. The span (5:57) represents an 11-minute increase in video consumption, according to Nielsen. Cisco estimates that 82% of all internet traffic will be video by 2022. According to Forrester, users watch live video 10 to 20 times longer than on-demand content, making live streaming a powerful way to deliver interactive content. Do I have your attention yet? I thought so. Incorporating live streaming into your social media marketing ... Read More
Posted by Jessica Freeman Monday, March 23, 2020

Creating for Engagement — No Stagnant Social Media Here

With everyone and their dog (literally my best friend’s dog has an Instagram) using social media, it can be tough to cut through the noise. Sure you have social media platforms but what is your measure of success? At Speak, we run social media for several organizations and prioritize engagement as a key to an effective social media presence. Here are a couple of things that we ask ourselves to create strong engagement:   What should I keep in mind when creating engaging socia... Read More
Posted by Jessica Freeman Thursday, March 19, 2020

How and Why are Brands Using Snapchat Geofilters?

If you’re one of Snapchat’s approximately 100 million daily users, by now you’ve likely encountered a geofilter. For those who haven’t, geofilters are pretty simple: they’re a visual representation of where you are when you’re taking Snapchat photos and videos, whether that’s a certain city, building, business, public event or even a private party. A user can find and select a geofilter by swiping across their phone screen after they take a Snapchat... Read More
Friday, July 29, 2016

Instagram Algorithm Change: Here's What You Need to Know

If you've been on Instagram in the last week this image looks very familiar to you.  Marketers across the country became alarmed when Instagram revealed it would be switching up its algorithm in coming weeks from its current chronological format to a new relevancy-based design. Since 2014, Instagram has captured hearts and eyes of mobile users everywhere, and has outpaced growth of total social network usage for the past two years. 2015 seemed to be "The Year of the 'Gram", with busines... Read More
Posted by Kindra Svendsen Thursday, March 31, 2016

#SMWNYC: Top 10 Takeaways from Social Media Week

If you’ve been keeping up with our blog or social media accounts, you know that we had the opportunity to travel to the Big Apple to attend Social Media Week 2016, also known as #SMWNYC.  We sat it on sessions, workshops and panels featuring industry leaders from social platforms, respected agencies, media-savvy brands and national and international publishing companies. We took a lot of notes and pictures and soaked it all in for the benefit of our clients, and now we want to share wit... Read More
Monday, March 7, 2016

Social Media Week and What We're Expecting

In the world of social media, it seems that each week we're learning about a new app, a new must-have filter, a new way to advertise or a new feature for our favorite network (hello multi-login on Instagram! It's SO great to meet you). If you have accounts across multiple social networks, you know it's a lot to manage on a daily basis. Multiplying that by amazing clients in all realms of the world, from churches to orthodontists to restaurants, and that time spent only multiplies. Lucky for u... Read More
Posted by Kindra Svendsen Thursday, February 18, 2016

Social Media for Nonprofits: A Quickstart Guide

Yesterday we had lunch with the leaders of Eikon Ministries, a local Memphis organization empowering youth in the Binghampton neighborhood to become a strong generation of leaders in the urban communities of our city. Our conversations about their mission and needs as a nonprofit sparked the idea for this week’s post. We understand that nonprofits are committed to specific goals, and that doesn’t leave much time for creating an active social media presence for your organization. To help, we... Read More
Friday, September 25, 2015

Growth Hacking Your Social Media

TIPS FOR BUILDING YOUR SOCIAL AUDIENCE Whether you want to grow your Instagram or Twitter follower count, market your business using Facebook ads or want to know more about new and emerging platforms, we have a team that can help with all you need to know to make your business social. While we fully believe tapping into your core audience is the absolute best way to spread your marketing message, growing those fan bases can often seem impossible. The following growth hacks can help you in... Read More
Posted by Kindra Svendsen Wednesday, March 25, 2015

Social Media's Future: Where Are Your Favorite Networks Headed?

Love them or hate them, social media networks are the new way of communicating with friends and family. From the big players like Facebook, Twitter and Instagram down to the myriad of niche networks that saw a rise in 2014 like YikYak, Snapchat, What'sApp and Ello, users are communicating in new ways every day. Evolving the way your business is heard on these networks as they change is a necessary component in staying relevant and active in the minds of your customers. According to eMarketer... Read More
Posted by Kindra Svendsen Wednesday, March 11, 2015

The Ultimate Guide to Optimizing Facebook Business Pages

Chances are as a marketer, the minute you wrap your head around the best practice on a specific social network, there are several other changes looming ahead. The science behind social media management has been in a constant state of fluidity, with new features being tested constantly and updated regularly. To stay on top of these changes (and help keep your brand in front of a captive audience) there are a few things that you must do. These guidelines will optimize your posts on Facebook, a... Read More
Posted by Kindra Svendsen Wednesday, September 3, 2014

Is Your Comment Section Dead?

content marketing: three tips for monitoring your blog’s effectiveness We’ve all been there: Penning your greatest piece of blog work to date. There’s anticipation for it to finally be finished and to share with the masses. Your SEO guy (or girl) gives you the go ahead and with just one click, you’re live. With a few more clicks, it’s been shared across all of your social media sites.   So, you wait. And, wait. A few hours go by, and out of a squinted eye,... Read More
Posted by Kindra Svendsen Thursday, July 24, 2014