Digital Agency Blog: Spoken by Speak Creative - Showcase

As we Speak

Insight from Digital Strategists

Category: Showcase

Several People Are Typing: Project Management

Through a Slack discussion with Speak's project management team, we explored how they keep projects moving, what they wish you knew before every project you start, and of course a few of Devon's dad jokes.  Here's today's starting lineup: Jessica: Hi y’all, thanks for joining to discuss all things project management. Before we get started, I’d love to know how each of you found yourself in project management.   Andrea:  Hi! Well, after I gra... Read More
Posted by Jessica Freeman Wednesday, March 3, 2021

Speak Takes Home Gold at the American Advertising Awards

The American Advertising Awards is the advertising industry's largest and most representative competition, attracting nearly 35,000 entries every year in local competitions. The American Advertising Federation, AAF, has a mission to “recognize and reward the creative spirit of excellence in the art of advertising.” For 73 years, the Memphis AAF chapter has been putting on the ADDY awards for excellence in advertising and marketing. Their call is for entries of local advertisin... Read More
Posted by Madelyn Bomar Tuesday, February 23, 2021

Mid-South Food Bank: Doing Good Where You’re Planted   

Design trends and technology change all the time. As technology evolves alongside your organization, even the best websites will eventually need a redesign. The typical lifespan of a website is 5 years or less and around that time your site should be ready for a revamp. It’s always a big compliment when our partners return to us for their redesign, and that is a compliment that Mid-South Food Bank has given us not once but twice.  We’ve been fortunate enough to work alongsi... Read More
Posted by Madelyn Bomar Wednesday, January 27, 2021

20 Memorable Moments from 2020

This year was a challenge in countless ways, but there were some incredible moments along the way that we wanted to highlight. This year is one we’ll never forget and here’s our blog post to prove it.   1. We learned resiliency. The hard way.  2020, the year of the pandemic. We learned that we’re better together when we stay connected and are all in this together. Turns out these cliches are all actually true. While we’ve had remote employees for many... Read More
Posted by Madelyn Bomar Monday, December 21, 2020

2020: The Year of Grit and Gratitude

As we take a moment to pause and reflect on what we’re grateful for, the first thing that comes to mind is our team who makes Speak what it is today. We’re thankful for their commitment to doing good, in their work and in their own lives, unwavering enthusiasm, and heart.   We’re also thankful for our clients. The organizations that we get to work alongside inspire us in so many ways and we’re grateful to help tell their stories. You’ll hear from some... Read More
Posted by Madelyn Bomar Wednesday, November 25, 2020

Loose Leaves

Cultivating Community, One Tea Leaf at a Time   We are thrilled to finally share with you “Loose Leaves,” a short film created by our cinematography team to tell the story of My Cup of Tea in Memphis, Tennessee.  Providing an important lifeline to the Orange Mound community, My Cup of Tea invites women in who are thirsty for life, justice, and hope. They employ women by teaching valuable life skills as they order, label, bag, market and ship over 30 varieti... Read More
Posted by Madelyn Bomar Wednesday, November 11, 2020

The Air Zoo: An Engaging Online Experience

What started as an affinity for World War II airplanes quickly grew to a world-class aerospace and science education center in the Air Zoo’s 40 year history. Founders Suzanne and Pete Parish opened their doors in Kalamazoo, Michigan, with hopes to preserve the legacy of flight for present and future generations.* We began our partnership with the Air Zoo two years ago to create a website that would allow visitors to engage with the content in a fresh way. As more time passes, the need ... Read More
Posted by Madelyn Bomar Wednesday, September 30, 2020

How Operation Lifesaver Cuts Through Social Noise

Every three hours in the U.S., a person or vehicle is hit by a train. In 1972, Operation Lifesaver set out to drastically reduce that number through public education and awareness on the issue of safety around trains. Their authorized volunteers give free rail safety presentations to school groups, driver education classes, community members, professional drivers, law enforcement officers, and emergency responders every year.   We work with Operation Lifesaver Inc., or OLI, each m... Read More
Posted by Madelyn Bomar Wednesday, September 9, 2020

Capturing the Vision

“It might take a village, but the village starts with one person” is the phrase that Alex Cohen learned from growing up in Washington Heights, New York. Years later, she and her husband Steven, started the Steven & Alexandra Cohen Foundation that has been inspiring people across the country to engage in philanthropy and community service for over 19 years. While it might sound simple, accurately capturing an organization’s mission is the first step in creating a website... Read More
Posted by Madelyn Bomar Tuesday, July 28, 2020

Apps That Transform the Onsite and Offsite Experience

There are collectively more than 4 million apps in the Google Play and App Store today, but not all are equipped to serve their organization effectively. Determining what elements are essential for your industry is the first step in creating an app.  We are often asked about what the app creation process looks like. Just like everything else in the digital space, it varies based on the specific needs of current or future users. Sometimes, organizations come to us with a vision but need ... Read More
Posted by Madelyn Bomar Wednesday, June 24, 2020

Keeping Up With Speak: Quarantine Edition

Now that we’re all back in the office, trading pajamas for real pants, we wanted to reflect on what we’ve accomplished outside of work during recently. Hear from a few of our own filling in the statement, “In the month of May, the coolest thing I did was…” Josh Cooper, Director of Creative ...work on my family’s content creation brand called "Uploads of Fun". In May, our TikTok account grew by 395K. From 500K to 895K.  Kindra Svends... Read More
Posted by Madelyn Bomar Tuesday, June 9, 2020

Craft, Cause, Community: It’s Time To Press In 

At the beginning of 2020, during our annual Speak Week (a week-long, in-person gathering of our full team), Speak’s founder and CEO, Jacob Savage, challenged us to focus on three things in the coming year: craft, cause, and community. As all businesses and organizations have had to pivot their operations and core functions since March, our focus on those topics is more important than ever. As Speak’s HR Director, I wanted to showcase how we’re pressing into these three ide... Read More
Posted by Christy Leake Thursday, May 28, 2020

The Need for Narrative

By 2020, there will be almost a million minutes of video per second crossing the internet. Cisco adds that, by then, 82% of all consumer web traffic will be video. With so many brands vying for our attention, video is emerging as a clear leader to grab attention, invoke emotion, and get your audience to act.  Shelby County Sheriff's Department recognized that rather than tell their audience they were recruiting new deputies they’d show them and inspire them to act. T... Read More
Posted by Ty Stinson Thursday, April 30, 2020

Saving the Planet One Design at a Time

We’re gearing up for the 2019 AZA annual conference, by far our favorite event of the year, each and every year, where we learn more about what the amazing people working at AZA-member zoos and aquariums around the world are doing to save animals and conserve wildlife habitats. We have a special place in our hearts for organizations that are making the world a better place, and you won’t find a group of individuals as passionate and dedicated to their work as those who work with ... Read More
Posted by Sarah Vaughan Sunday, September 8, 2019

Speak Creative Acquires RocketFuel, Strengthening Memphis Market Share

FOR IMMEDIATE RELEASE Speak Creative Acquires RocketFuel, Strengthening Memphis Market Share Digital marketing agency scales local footprint with acquisition of area agency and talent.  Memphis, Tenn. (July 15, 2019) – Speak Creative, a nationally known digital agency located in Memphis and Nashville, announces the acquisition of RocketFuel, a Memphis-based creative agency. With the acquisition, Speak Creative increases bandwidth to provide both local and national markets ... Read More
Posted by Kindra Svendsen Monday, July 15, 2019

Checking Off 2018: Our Favorite Parts of the Year

Doesn’t it feel like the year just started? We can hardly believe the end of 2018 is near. What a great year it has been for our team here at Speak Creative. We have worked with awesome partners throughout the year and completed projects the whole team can be proud of. We worked together better than ever, refined processes that propelled us forward and just had fun together. Recently, we surveyed the team on their favorite parts of the year, and their answers affirmed that our theme of... Read More
Posted by Kindra Svendsen Tuesday, December 11, 2018

Why a New Website Deserves Professional Photos

One of the best things you can do for your new website design is to get professional photos taken. Sure, there are plenty of stock photo options out there, and you might even have some of your own photos in a file somewhere. Instead of the using stock photos or cell phone photos, we recommend using professional photos. Reasons Against a Stock Approach While stock photography has grown in quality and relevance and dropped in price, many people can recognize a stock image. That means it&rsq... Read More
Posted by Digital Marketing Team Thursday, February 8, 2018

Video Case Study - Pediatrics East

It’s one thing to plan, film and produce a video for a client. It’s another thing to do that and plot the strategic release of the video for greater engagement.  For Pediatrics East, we did the latter.  What Did We Do? We planned, filmed and produced a video highlighting their pediatric practice and patient care from several angles: building relationships, offering a diverse group of doctors, innovating technology and maintaining the overall mission. The client c... Read More
Posted by Digital Marketing Team Tuesday, July 11, 2017

5 Tips for Establishing Trust with Clients

If you look back on a relationship that you have had over a long course of time - whether that be professional, personal or romantic - one of the underlying traits of that relationship is likely trust. Trust comes with time. It is not effortless and often an uphill battle. It is built when mistakes are made but dealt with in a humble and ethical manner. It happens when there is a personal connection that takes work and intention. Trust is tricky because it is hard to define or quantify, bu... Read More
Posted by Abi Devins Friday, June 23, 2017

Speak Becomes Google Partner

Speak Creative earned its badge as a certified Google Partner, giving Speak clients exclusive access to Google representatives as well as up-to-date information on Google’s trends and processes. To earn Google Partner status, companies must exhibit expertise in Google AdWords, meet the required ad spend, maintain consistent client growth, and have team members become certified in a Google program such as search or Adwords. We know what is running through your mind. “Okay, cool... Read More
Posted by Cody Gross Thursday, June 15, 2017

The Newcomers: Meet Speak's Freshman Class

Can you believe it's almost half way through the year? We've been busy launching new sites, strategizing marketing campaigns and building apps as well as seeing our new offices being built for a later summer/fall move in (head over to our social accounts to see progress). As our team shifts and grows, we've welcomed a few new teammates to the mix that bring a wealth of experience, passion and knowledge to the world of digital marketing. With the addition of two new web designers, ... Read More
Posted by Kindra Svendsen Monday, May 22, 2017

Case Study: Converted Clicks and Increased Business

In our work as digital marketers, we get to work with a variety of clients in several industries. Today's case study takes us to Wayne, Pennsylvania to a health and fitness complex, known as Club la Maison. As a long time web design and digital marketing client of Speak, our teams met together last fall to challenge the work we've done and push the needle forward. While we were seeing real results that impacted their business in organic searches, we wanted to up the ante and focus on ... Read More
Tuesday, May 2, 2017

Building Better: Our Commitment to You in 2017

"Building Better." This was the official theme of #SpeakWeek2017, our annual week of planning for all things Speak. If you were following along with our hashtag, you saw a lot of fun in the form of scavenger hunts, bowling, movie outings and team lunches. In between those moments, we spent our time building better. So what does that mean? In 2017, our goals are focused around two things. Being a better company to work for and a better company to work with. We want to be a company... Read More
Posted by Kindra Svendsen Tuesday, January 24, 2017

A 2016 Year in Review from our Digital Agency

What a year it's been! Next week, we're ringing in 2017 in true Speak fashion - with Speak Week 2017! Employees from around the country will be coming to our Memphis HQ for our annual team retreat. We take this time each January to turn inward and discuss us. It's the one time each year we go on a pseudo-vacation from client work and instead shift to discussions on goal planning, department growing and setting our sights to all 2017 has in store. As we reflect on the great ... Read More
Posted by Kindra Svendsen Friday, December 23, 2016

SEO Strategists in Memphis, Tennessee: Meet David Caffey

We've had some new additions to our team lately, as we grow to meet the needs of our clients, and are happy to share that recently we've added David Caffey to our team. David comes to us with several years of experience in all things digital marketing, including a strong knowledge of SEO and SEM as well as experience in email, conversions and digital marketing as a whole. Trent, our resident videographer, took a few minutes to speak with David on what makes him tick. Watch the video ... Read More
Posted by Kindra Svendsen Friday, December 2, 2016