Digital Agency Blog: Spoken by Speak Creative - Showcase

As we Speak

Insight from Digital Strategists

Category: Showcase

Designing The New Tennessee State License Plate

“Good design is like a refrigerator—when it works, no one notices, but when it doesn’t, it sure stinks.” –Irene Au Good design often goes unnoticed and because of that, you’ve likely never thought about the Tennessee state license plate before. However, if you are a resident of Tennessee there is arguably not another design you see as often as you do the Tennessee license plate, and beginning in 2022 Tennessee will have a new official license plate. ... Read More
Posted by Jessica Freeman Wednesday, September 22, 2021

The Need for Industry Expertise: Why One Site Doesn’t Fit All

When evaluating a digital partner, it’s important to look for an organization with both a creative mindset and a deep knowledge of your organization’s industry. We’ve worked with quite a few industries in our 20+ year history, ranging from construction and real estate to restaurants and ballet companies. A partner that has a knowledge of your industry will better understand industry trends and ultimately the true purpose of your site.  If you’ve found a partner ... Read More
Posted by Madelyn Bomar Thursday, August 26, 2021

New Faces and Old Favorites

We’re halfway through 2021 and almost a year and a half out from the beginning of the pandemic. We spoke to our team about what the first half of the year looked like for them, as well as what’s on the horizon for the remainder of the year. You might’ve noticed that we’ve grown our team quite a bit this year, so as you read you’ll see some new faces and recognize some old favorites.  What are your favorite things you’ve completed so far in 2021? &ldq... Read More
Posted by Madelyn Bomar Wednesday, July 28, 2021

Compiling Quality Research

So you need to do some research. No matter what you’re researching, it’s important to be strategic about the process in which you research, rather than stressing early on about the product or output. The phrase “you find what you’re looking for” can all too often apply to research when you head into a project expecting to find a certain conclusion. Then, you find yourself only looking for information to support that opinion and disregard the data that challenges ... Read More
Posted by Madelyn Bomar Wednesday, July 7, 2021

Considering the User Experience: Illinois Holocaust Museum

Our partner, the Illinois Holocaust Museum and Education Center, or IHMEC, sits right outside of the city of Chicago. Their mission is to “Remember the Past, Transform the Future” through the exhibition, preservation and interpretation of collections, education programs, and initiatives that foster the promotion of human rights and the elimination of genocide. They host group tours, public programs, teaching trunks for educators, and even operated their museum virtually during t... Read More
Posted by Madelyn Bomar Wednesday, June 30, 2021

Intentional and Innovative: Meet John Waddell, Senior Designer

You know the phrase first to arrive, last to leave? Well that sums up John Waddell, one of Speak’s Senior Designers. After nearly 20 years as a designer, John knows a thing or two about dedication.  Described by members of our team as compassionate, servant-minded, and diligent, John has only officially been at Speak for a year and a half. Prior to joining the team as part of Speak’s acquisition of Rocketfuel, John worked at Rocketfuel for 17 years. But as a child, John had ... Read More
Posted by Madelyn Bomar Thursday, May 27, 2021

Making The Case: Why Law Offices Need a Compelling Digital Presence

As a digital-first agency, we believe that a digital strategy can make a difference for any industry, but law offices in particular have a lot to gain from a compelling digital presence. In a competitive space, law offices rely on lead generation and brand recognition to build their customer base. Here’s a few recent examples of how we’ve partnered with law firms to drive results.  Black McLaren Jones Ryland & Griffee We set out to equip BMJRG with a website that refl... Read More
Posted by Madelyn Bomar Wednesday, April 28, 2021

Several People Are Typing: Getting To Know Business Development

Through a Slack discussion with Speak’s business development team, we explored common misconceptions about the world of sales and what sets Speak apart.   HERE'S TODAY'S STARTING LINE UP:  Jessica: Hi all, thanks for joining to chat about all things business development. Before we get started, I want to know why you think you’ve found yourself in a business development role. Did you always know it was your calling or did you stumble into it? Adam: I guess... Read More
Posted by Jessica Freeman Monday, April 12, 2021

Revamping Beloved Brands: Sims + Architects

The Back Story Organizations across the country come to Speak to refresh their brand. These organizations are in search of a new look, unified voice, and strong positioning. We believe that good branding can be the very thing that captures the right audience and moves them towards the action your organization desires. Lavin Architects out of Amarillo, Texas, came to Speak looking for a total brand refresh for their long-standing firm of 35 years. After a cross-team renaming exploration, Si... Read More
Posted by Madelyn Bomar Monday, March 29, 2021

5 Tips for Establishing Trust with Clients

If you look back on a relationship that you have had over a long course of time - whether that be professional, personal, or romantic - one of the underlying traits of that relationship is likely trust. Trust comes with time — it isn't effortless and is often an uphill battle. However, when mistakes are made but dealt with in a humble and ethical manner, trust is established. It also happens when there is a personal connection formed, which requires intention. Trust i... Read More
Posted by Abi Devins Tuesday, March 16, 2021

Several People Are Typing: Project Management

Through a Slack discussion with Speak's project management team, we explored how they keep projects moving, what they wish you knew before every project you start, and of course a few of Devon's dad jokes.  Here's today's starting lineup: Jessica: Hi y’all, thanks for joining to discuss all things project management. Before we get started, I’d love to know how each of you found yourself in project management.   Andrea:  Hi! Well, after I gra... Read More
Posted by Jessica Freeman Wednesday, March 3, 2021

Speak Takes Home Gold at the American Advertising Awards

The American Advertising Awards is the advertising industry's largest and most representative competition, attracting nearly 35,000 entries every year in local competitions. The American Advertising Federation, AAF, has a mission to “recognize and reward the creative spirit of excellence in the art of advertising.” For 73 years, the Memphis AAF chapter has been putting on the ADDY awards for excellence in advertising and marketing. Their call is for entries of local advertisin... Read More
Posted by Madelyn Bomar Tuesday, February 23, 2021

Mid-South Food Bank: Doing Good Where You’re Planted   

Design trends and technology change all the time. As technology evolves alongside your organization, even the best websites will eventually need a redesign. The typical lifespan of a website is 5 years or less and around that time your site should be ready for a revamp. It’s always a big compliment when our partners return to us for their redesign, and that is a compliment that Mid-South Food Bank has given us not once but twice.  We’ve been fortunate enough to work alongsi... Read More
Posted by Madelyn Bomar Wednesday, January 27, 2021

20 Memorable Moments from 2020

This year was a challenge in countless ways, but there were some incredible moments along the way that we wanted to highlight. This year is one we’ll never forget and here’s our blog post to prove it.   1. We learned resiliency. The hard way.  2020, the year of the pandemic. We learned that we’re better together when we stay connected and are all in this together. Turns out these cliches are all actually true. While we’ve had remote employees for many... Read More
Posted by Madelyn Bomar Monday, December 21, 2020

2020: The Year of Grit and Gratitude

As we take a moment to pause and reflect on what we’re grateful for, the first thing that comes to mind is our team who makes Speak what it is today. We’re thankful for their commitment to doing good, in their work and in their own lives, unwavering enthusiasm, and heart.   We’re also thankful for our clients. The organizations that we get to work alongside inspire us in so many ways and we’re grateful to help tell their stories. You’ll hear from some... Read More
Posted by Madelyn Bomar Wednesday, November 25, 2020

Loose Leaves

Cultivating Community, One Tea Leaf at a Time   We are thrilled to finally share with you “Loose Leaves,” a short film created by our cinematography team to tell the story of My Cup of Tea in Memphis, Tennessee.  Providing an important lifeline to the Orange Mound community, My Cup of Tea invites women in who are thirsty for life, justice, and hope. They employ women by teaching valuable life skills as they order, label, bag, market and ship over 30 varieti... Read More
Posted by Madelyn Bomar Wednesday, November 11, 2020

The Air Zoo: An Engaging Online Experience

What started as an affinity for World War II airplanes quickly grew to a world-class aerospace and science education center in the Air Zoo’s 40 year history. Founders Suzanne and Pete Parish opened their doors in Kalamazoo, Michigan, with hopes to preserve the legacy of flight for present and future generations.* We began our partnership with the Air Zoo two years ago to create a website that would allow visitors to engage with the content in a fresh way. As more time passes, the need ... Read More
Posted by Madelyn Bomar Wednesday, September 30, 2020

How Operation Lifesaver Cuts Through Social Noise

Every three hours in the U.S., a person or vehicle is hit by a train. In 1972, Operation Lifesaver set out to drastically reduce that number through public education and awareness on the issue of safety around trains. Their authorized volunteers give free rail safety presentations to school groups, driver education classes, community members, professional drivers, law enforcement officers, and emergency responders every year.   We work with Operation Lifesaver Inc., or OLI, each m... Read More
Posted by Madelyn Bomar Wednesday, September 9, 2020

Capturing the Vision

“It might take a village, but the village starts with one person” is the phrase that Alex Cohen learned from growing up in Washington Heights, New York. Years later, she and her husband Steven, started the Steven & Alexandra Cohen Foundation that has been inspiring people across the country to engage in philanthropy and community service for over 19 years. While it might sound simple, accurately capturing an organization’s mission is the first step in creating a website... Read More
Posted by Madelyn Bomar Tuesday, July 28, 2020

Apps That Transform the Onsite and Offsite Experience

There are collectively more than 4 million apps in the Google Play and App Store today, but not all are equipped to serve their organization effectively. Determining what elements are essential for your industry is the first step in creating an app.  We are often asked about what the app creation process looks like. Just like everything else in the digital space, it varies based on the specific needs of current or future users. Sometimes, organizations come to us with a vision but need ... Read More
Posted by Madelyn Bomar Wednesday, June 24, 2020

Keeping Up With Speak: Quarantine Edition

Now that we’re all back in the office, trading pajamas for real pants, we wanted to reflect on what we’ve accomplished outside of work during recently. Hear from a few of our own filling in the statement, “In the month of May, the coolest thing I did was…” Josh Cooper, Director of Creative ...work on my family’s content creation brand called "Uploads of Fun". In May, our TikTok account grew by 395K. From 500K to 895K.  Kindra Svends... Read More
Posted by Madelyn Bomar Tuesday, June 9, 2020

Craft, Cause, Community: It’s Time To Press In 

At the beginning of 2020, during our annual Speak Week (a week-long, in-person gathering of our full team), Speak’s founder and CEO, Jacob Savage, challenged us to focus on three things in the coming year: craft, cause, and community. As all businesses and organizations have had to pivot their operations and core functions since March, our focus on those topics is more important than ever. As Speak’s HR Director, I wanted to showcase how we’re pressing into these three ide... Read More
Posted by Christy Leake Thursday, May 28, 2020

The Need for Narrative

By 2020, there will be almost a million minutes of video per second crossing the internet. Cisco adds that, by then, 82% of all consumer web traffic will be video. With so many brands vying for our attention, video is emerging as a clear leader to grab attention, invoke emotion, and get your audience to act.  Shelby County Sheriff's Department recognized that rather than tell their audience they were recruiting new deputies they’d show them and inspire them to act. T... Read More
Posted by Ty Stinson Thursday, April 30, 2020

Saving the Planet One Design at a Time

We’re gearing up for the 2019 AZA annual conference, by far our favorite event of the year, each and every year, where we learn more about what the amazing people working at AZA-member zoos and aquariums around the world are doing to save animals and conserve wildlife habitats. We have a special place in our hearts for organizations that are making the world a better place, and you won’t find a group of individuals as passionate and dedicated to their work as those who work with ... Read More
Posted by Sarah Vaughan Sunday, September 8, 2019

Speak Creative Acquires RocketFuel, Strengthening Memphis Market Share

FOR IMMEDIATE RELEASE Speak Creative Acquires RocketFuel, Strengthening Memphis Market Share Digital marketing agency scales local footprint with acquisition of area agency and talent.  Memphis, Tenn. (July 15, 2019) – Speak Creative, a nationally known digital agency located in Memphis and Nashville, announces the acquisition of RocketFuel, a Memphis-based creative agency. With the acquisition, Speak Creative increases bandwidth to provide both local and national markets ... Read More
Posted by Kindra Svendsen Monday, July 15, 2019