Digital Agency Blog: Spoken by Speak Creative - Ideas - Page 2

As we Speak

Insight from Digital Strategists

Category: Ideas

Page 2 of 2

5 Reasons B2B Executives Must Invest in Content Marketing

If you want to complement sales, create leads and ultimately grow business, content marketing must be part of your B2B company’s overall marketing strategy. Why? Numbers never lie. Executives jump on initiatives that enhance business operations and increase conversions. The key to success? Committing to and investing in those initiatives. With content marketing, the strategy is no different. The first step is commitment. As an executive, you must do the following: Commit to the ... Read More
Posted by Cody Gross Thursday, June 8, 2017

7 Tips for Wrapping Up Your Website This Holiday Season

We are just three days from Christmas, and you likely have your stockings hung, your tree trimmed and your lights twinkling. Beside eating cookies and singing carols, you also need to wrap up a few things on your website this time of year. Don’t let the holidays leave your audience out in the cold! Here are seven tips for a great Christmas and New Year: 1. Edit your Hours If your hours are listed on your website, update the hours to specify any holiday closings or special hours... Read More
Posted by Amy Dunbar Thursday, December 22, 2016

Speak's Adoption Assistance Work Perk (Video)

Adoption assistance as a work perk Working at Speak comes with several benefits: fun team, Mac computers, half-day Fridays and even adoption assistance. Part of the mission here is a commitment to doing good. And doing good goes beyond our everyday operations and projects.  BJ is one of a few team members who has adopted and received assistance from Speak - assistance in the form of monetary compensation and flexible time to fulfill adoption requirements. For BJ and his family... Read More
Friday, November 11, 2016

Stop in the name of ❤️: How 😂 Became the New 'LOL'

Marketing with Emojis can boost engagement and interest from fans online. If you're a frequent texter, at some point you've probably downloaded the emoji keyboard on your phone, and they've slowly made their way into everyday conversations. Much like LOL or TTYL took over pagers and instant messagers, emojis have become a language all on their own. Over the last year or so, emojis have been making their way into the mainstream, with popular platforms like Facebook and Twitter a... Read More
Posted by Kindra Svendsen Tuesday, September 13, 2016

Generation Z: What Marketers Need to Know

As a millennial, I’m used to hearing that term to describe a lot of things. The term itself is widely-used, and I see both negative and positive connotations daily. For instance, the following are just a few of the headlines published in the last couple of weeks: Why Employers Need to Empathize with 'Entitled' Millennials- Fortune Martha Stewart Still Confused About What Millennials Are Exactly - Vanity Fair Six Things Millennials Need To Perform At Their Best - Forbes Mille... Read More
Posted by Kindra Svendsen Monday, July 18, 2016

Celebrating Speakiversaries with Our Business Development Team!

Whether or not your business is based on creating beautiful things like websites and mobile apps, an important function for any business is sales. Our business development team has many talented members, two of which are celebrating major Speakiversaries this week! Matt Roberts joined the team 10 years ago this week, coming from Mississippi to Memphis. Throughout his tenure, Matt has filled a couple roles within Speak including Account Manager and Sales. In his current role as Director of Bus... Read More
Posted by Kindra Svendsen Monday, April 18, 2016

Digital Agency, Digital Office: Making Remote Working Work

How does working remotely work for me? Over the years, the idea of a digital agency has evolved. Since we’re working primarily online building websites, apps or creating strategies for social media, agencies have the opportunity to be more flexible. This includes more flexibility in locations, time of day, and allows a company to go after the best talent without being bound to a geographic area. Working remotely can definitely be a rewarding experience - but it comes with its own set of chal... Read More
Posted by Nikki Schroeher Thursday, March 17, 2016

Why You Should Expect More From Your Website

“All I want is a really simple website. It can be a one-pager, like my brochure, but just online.” I've spoken with plenty of people who are inquiring about our services but express this sentiment about their company's website. They have been told they have to have a website, but they don’t fully understand why, and they don’t think much effort needs to be put into the web design process or the content creation. They don’t yet realize that their website is the foundation for their company’s... Read More
Posted by Matt Roberts Friday, March 4, 2016

We're Kickstarting this Year with a Focus: Business Productivity

At Speak Creative, we have a great team. We accomplish a great deal of work in a short amount of time. We have multiple projects being worked on by multiple teams on multiple timetables. It’s enough to make even the most organized person a bit crazy. During our recent planning retreat, as we worked on our goals for the company as a whole, we took time to focus on how to increase business productivity. What is business productivity? Business productivity is taking control of our time, our wor... Read More
Posted by Christy Leake Thursday, January 21, 2016

2015: A Year in the Life of Speak Creative

Here's looking at you, 2015. We designed and launched an all new madebyspeak.com, held a contest for nonprofits to win a website, went on our first ever Speak Halftime retreat and announced plans for a brand new building here in Memphis. We also welcomed 6 additional employees to become the largest Speak team ever, and we're looking forward to coming together for #SpeakWeek2016 early next week. More details on that to come, but before we ring in the new year, we wanted to give you a little hi... Read More
Thursday, December 31, 2015

Doing Good - What It Means To Us

With just a few weeks left before 2015 come to an end, the team at Speak Creative has a lot to be thankful for. We have amazing clients who engage us on some cutting-edge, highly creative projects; our team is healthy and happy; and our families and friends bring us loads of joy. But we don’t want to end this year without sharing our talents to help drive good around us. On Giving Tuesday we launched Speak Up, a year-end campaign to help a Nashville area non-profit group enhance and embrace ... Read More
Wednesday, December 2, 2015

Should I Choose the Yellow Pages? A Digital Strategist's Approach

Digital Marketing for Your Business Chances are you’ve been approached by a Yellow Pages (YP) consultant if you own your business or have any sort of marketing title. Whether it’s the first or tenth time you’ve heard the pitch, questions arise as to what are they selling and should you be buying? Their sales pitch is essentially this… Getting your site to rank online is hard Getting customers to interact with your brand is critical You don’t have time to master the tech skills ne... Read More
Wednesday, November 18, 2015

Halloween Tricks and Tips from the Speak Creative Team

Tomorrow's halloween- time to take the kiddos to stock up on candy, dress up in our most ghoulish gear and indulge in a little spook. The holidays are officially here, and as you may have read last week on our blog, being efficient with our time is more important than ever! To help your team with its efficiency, we've created a roadmap of our favorite web or tech hacks that help us save time during our daily grind. These tricks are sure to make your next experience online a treat!&n... Read More
Friday, October 30, 2015

Creating End of Year Movement For Your Organization

With less than 50 work days left in the calendar year, everyone is hustling to make the most of 2015. Around here we are focused on two things: Ending 2015 strong. Starting 2016 stronger. I would bet your company is much like ours. As Director of People and Operations, a major focus of mine for the end of the year is helping our team make the most of the time we have left in achieving the goals we set at the beginning of the year, and creating an outlook for an even bigger 2016 for... Read More
Posted by Christy Leake Thursday, October 22, 2015

“Hello my name is…”

Making an impression through your digital presence What makes your business great? Take a moment to think about what you would tell someone who is interested in your business and what sets you apart from everyone else-- your “elevator pitch”, if you will. Chances are you’ve got a great team, you have great products and provide great services, and most likely, you attract great customers, too. Does that sound familiar? I see you nodding your head in agreement. And you’re probably right- but... Read More
Posted by Megan Jones Friday, September 4, 2015

Something's Gotta GIF: How to Beat the Midday Slump

Unlike most offices, we meet the mid-afternoon slump head on at Speak and transform it into a spark of energy. As an innovative digital agency, we know it’s important to keep the creative juices flowing all day long. We have a lunch break and unlimited coffee just like everyone else, but to really get the gears turning we sometimes engage in an afternoon GIF-off. To get a better idea of how seriously we take these legendary inner-office competitions, we asked the GIF Master himself, BJ... Read More
Posted by B.J. Maxwell Thursday, August 13, 2015

5 Essential Things to Check Before Site Launch

You think your T's are crossed, your I's are dotted and your website is ready for launch. This is the most exciting time for our clients, where we see all of the hard work come to fruition. Before we press 'go' and send your site off into orbit, there's a few things we want to make sure you think about prior to launch that can have a major impact on your website's success. Analytics Setup When your site launches, you'll anxiously wait for the calls to start rolling in, Facebook and Twitter ... Read More
Posted by Kindra Svendsen Friday, April 24, 2015

Smartphones Usage Is Up 11%: How Advanced Mobile Apps and the IoT are Advancing Growth

If you are alive, breathing and reading this blog, it's likely that you own a smartphone. Each day new apps and programs are launched, changing the way we use them. With all of the new ways to interact, the cell phone isn't just for talking anymore. What was the last function you performed on your phone? Chances are, it wasn't a phone call but rather a text, an email, or an app. Smartphone usage across the US is continuing to soar. According to Statista, an estimated 182.6 million... Read More
Posted by Kindra Svendsen Tuesday, February 24, 2015

8 Tips for Better Domain Management

Imagine this: You have a medium sized business who has been around in your market for nearly 10 years. You have a good reputation for your products and services and have steady web traffic that is continually increasing. One day, your phone rings, and it’s a customer frantic that your site is down and he can’t order online like he has done in the past. Sure that it’s a temporary glitch with your host, you take a moment to login to your admin portal and that’s when you ... Read More
Posted by Kindra Svendsen Thursday, February 12, 2015

8 Web Design and Content Writing Tools We Can't Live Without

With a bunch of techies around the office, we're constantly sharing great sites that help us with common daily tasks. (Did you know there's now an iPhone keyboard made entirely of gifs?!) We are constantly finding new sites, so I've rounded up a few of the favorites that range from writing to social media tools to how people are using your website.   Buffer Buffer is a tool that helps you manage all of your social channels from one spot. Much like Hootsuite or other versions... Read More
Posted by Kindra Svendsen Thursday, October 9, 2014

Fall 2014's State of Digital [Infographic]

It's hump day! We're half way though the workweek, and halfway though September. We know that summer is now officially over and before we know it, we'll start seeing holiday campaigns popping up for brands nationally and locally. Before the holiday season starts, it's a great time to perform a digital checkup to make sure your website design, social and search engine optimization strategies are firmly in place. Are the initiatives you planned at the beginning of the year still goi... Read More
Posted by Kindra Svendsen Wednesday, September 17, 2014

A Look at WWDC 2014 from our own Senior Application Developer, Matt Grayson

We’ve asked our resident tech guru Matt Grayson to provide some insights for the rest of us from his experience a couple weeks ago at the Worldwide Developer’s Conference (WWDC) that took place June 2-6. To see what his take on everything from what’s ahead for the future of technology to his favorite Apple product, see below. Why as a developer is it so important to attend a conference like this? WWDC provides developers with a means of learning about the future of Apple's platfor... Read More
Posted by Kindra Svendsen Monday, June 23, 2014

REcon Conference Rundown | Shopkit - Your turn-key solution

RECon Recap  Walking. Meetings. Walking. Demos. Walking. Talking. Did I mention walking?  We recently took ShopKit out on the road to Las Vegas for the annual ICSC RECon convention with 30,000 of our closest friends. The conference hall is impressive and seems to go on forever with hundreds of booths and large displays lining the conference hall. We were even able to stop off at the Coca Cola Happiness lounge to play a quick game of arcade basketball. The conference started ... Read More
Posted by Digital Marketing Team Thursday, May 29, 2014