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Category: Ideas

Our Reality is Augmented: An Insider's Look at How AR Should Shape Your Marketing

What if I told you the latest and greatest bit of techology you can use in your marketing today was invented in 1968 by a Harvard professor and premiered on TV in 1975? Would it surprise you? If you've been on any social media platform via mobile app in the last year, you've likely snapped a selfie with dog ears, seen the dancing hot dog, or pictured yourself as any number of funny characters. You've been engaging in augmented reality.  Augmented reality is a technology... Read More
Posted by Digital Marketing Team at Tuesday, November 7, 2017

Creative Works Conference 2017: What We Took Away

Our creative team just returned from the Creative Works Conference here in Memphis and we wanted to share some insights from the conference. This blog differs from our other expositions. Here you’ll find some inspiration as a creator. You’ll also find encouragement to break free of the mold. We hope you join us in challenging our routines and beliefs of what creating is like and how we create. Get Up Off the Floor “You can’t just lay on the... Read More
Posted by Trent Erwin at Tuesday, October 17, 2017

Seeing a Project Through: How to Effectively Manage a Website Design

Recently I celebrated my 5th Speakiversary, a term you’re probably familiar with if you follow us on any of our social accounts. I have worked at Speak for 5 years, and in those years I have learned plenty about managing a web project. While I have gained terrific insight on what you should do in a project, I feel like the more valuable knowledge is knowing what not to do. Every new opportunity you have to improve on or serve your clients better is a step in the right direction.... Read More
Posted by Meagan Walley at Friday, September 8, 2017

Turning Insight to Action: Introducing Our Newest Free-For-All Tool!

When it comes to our team of digital marketers, we’re always looking for ways to share data. We believe having reliable data can increase confidence in moving forward and making business decisions. When it comes to website design or search engine optimization, data is king. In fact, according to CMO.com , using data to drive your decisions allows you to make quicker, more accurate decisions. The CMO study found that 64% of marketing execs “strongly agree” that ... Read More
Posted by Kindra Svendsen at Thursday, August 31, 2017

Our Midyear 2017 Digital Marketing Trends

Keep up with the changes, the trends, the features, and the failures. That’s the nature of digital marketing. The industry never stops innovating and evolving. This means that our digital marketing production team constantly researches the latest industry news. From a new Google rollout to a disappearing social media trend, our team strives to stay ahead of the changes to best serve our clients. Since the new year began, we have recognized various new features and trends in... Read More
Posted by Cody Gross at Thursday, August 3, 2017

Don't Forget the Basics: When to Market with Print

Is print dead? This question often comes up with our partners as they strive to create an effective marketing strategy. As a result of the many cost efficient options of digital advertising, many companies have set aside print efforts. But in the world of marketing, creating a diverse marketing strategy including both digital and print is key to targeting your various audiences, creating tangible touchpoints, and personalizing the buyer’s journey. We know that digital... Read More
Posted by Amy Dunbar at Friday, July 21, 2017

5 Tips for Establishing Trust with Clients

If you look back on a relationship that you have had over a long course of time - whether that be professional, personal or romantic - one of the underlying traits of that relationship is likely trust. Trust comes with time. It is not effortless and often an uphill battle. It is built when mistakes are made but dealt with in a humble and ethical manner. It happens when there is a personal connection that takes work and intention. Trust is tricky because it is hard to define or... Read More
Posted by Abi Devins at Friday, June 23, 2017

4 Myths You Shouldn't Believe About Video Production

This year, 2017, is certainly the year of accelerated video marketing growth. I mean, I just saw a stat showing 87% of online marketers use video content . Then I saw something else that said nearly half of us watch at least one hour of video content on Facebook or YouTube per week. That’s several videos considering the average length is probably 2-3 minutes on Facebook and 5 minutes on YouTube. I’m the exception because I watch at least two hours or more just on... Read More
Posted by Trent Erwin at Thursday, June 8, 2017

5 Reasons B2B Executives Must Invest in Content Marketing

If you want to complement sales, create leads and ultimately grow business, content marketing must be part of your B2B company’s overall marketing strategy. Why? Numbers never lie. Executives jump on initiatives that enhance business operations and increase conversions. The key to success? Committing to and investing in those initiatives. With content marketing, the strategy is no different. The first step is commitment. As an executive, you must do the... Read More
Posted by Cody Gross at Thursday, June 8, 2017

7 Tips for Wrapping Up Your Website This Holiday Season

We are just three days from Christmas, and you likely have your stockings hung, your tree trimmed and your lights twinkling. Beside eating cookies and singing carols, you also need to wrap up a few things on your website this time of year. Don’t let the holidays leave your audience out in the cold!  Here are seven tips for a great Christmas and New Year: 1. Edit your Hours If your hours are listed on your website, update the hours to specify any holiday... Read More
Posted by Amy Dunbar at Thursday, December 22, 2016