Digital Agency Blog: Spoken by Speak Creative - Ideas

As we Speak

Insight from Digital Strategists

Category: Ideas

Podcast Performance On The Rise

It’s probably not news to you that podcasts are on the rise, but it wasn’t too long ago when someone at your dinner table may have asked, “what’s a podcast?”   In many ways, we’re returning to the days of radio shows and audio-only platforms. There are a lot of contributing factors leading to the rise of podcasts, but in case you aren’t convinced that podcasts are truly on the rise, here are some stats that may change your mind: 57% of ... Read More
Posted by Jessica Freeman Wednesday, June 23, 2021

Brands & Sustainability

Patagonia, TOMS, Allbirds….what do all of these brands have in common? They are all popular brands that have set a trend by building their companies’ foundations around the philosophy of sustainability.  In today’s society, most consumers are drawn to brands or products that do more than just their designated purpose. But why is this? Because people want to purchase products from brands that speak to their values, especially the Millenial and Gen Z generations. These... Read More
Posted by Amanda Gottschalk Wednesday, June 16, 2021

Tips to Avoid Employee Burnout

Last month, there was a wildly popular NYT article floating around the internet about languish. The article talks about how many of us are feeling a collective emotion that isn’t quite burning out because we still have energy, but it’s not depression because we don’t feel hopeless. Really we are all feeling a bit ‘meh’ which is synonymous with feelings of languish.  via GIPHY It’s important as an employer, manager, or even as an employee to know how... Read More
Posted by Christy Leake Tuesday, May 18, 2021

An Open Letter to Marketing Coordinators

I remember when I spent my days doing endless research, packing swag boxes, and various projects that were thrown my way. Just kidding, that’s still what I do. I graduated in December 2019 from the University of Tennessee and joined Speak as a Marketing and Business Development Coordinator shortly after.  If you are in a marketing coordinator or entry-level role, you might find yourself googling all the things that you don't know to keep your head above water. I felt like... Read More
Posted by Madelyn Bomar Wednesday, May 12, 2021

My Life as an Emoji

What’s in an emoji? My life as an emoji - 📚☕️🐱  I think that covers it. What’s in an emoji? That which we call a 🌹 by any other name would smell as sweet. That’s the saying, right? Ok maybe not quite, but you get the gist.  But back to emojis. They really are pretty amazing if you think about it. The ability to communicate (and truly understand) across cultural barriers, the ability to share nuance or a reaction without photo or video, or having to type &ldq... Read More
Posted by Sarah Vaughan Wednesday, April 21, 2021

5 Tips for Establishing Trust with Clients

If you look back on a relationship that you have had over a long course of time - whether that be professional, personal, or romantic - one of the underlying traits of that relationship is likely trust. Trust comes with time — it isn't effortless and is often an uphill battle. However, when mistakes are made but dealt with in a humble and ethical manner, trust is established. It also happens when there is a personal connection formed, which requires intention. Trust i... Read More
Posted by Abi Devins Tuesday, March 16, 2021

Morning Routines

Want to maximize your productivity? Revamp your morning routine. Productivity in 2020 is a topic we’d all probably prefer to avoid discussing. When life gives you lemons, productivity can take a hit, and as many people learned in 2020, working from home isn’t always as easy as it seems.  Whether you’re still trying to find a new normal working from home, or adjusting to a new normal being back in the office, a new and energizing approach to productivity and work may j... Read More
Posted by Sarah Vaughan Tuesday, February 16, 2021

Seeking Inspiration

Steve Jobs famously said, "Picasso had a saying — 'good artists copy; great artists steal' — and we have always been shameless about stealing great ideas." For the record, we’re against stealing but there is no denying that inspiration is everywhere. What I take from Picasso’s quote is the notion that no idea is truly original and it’s how you use the work you are inspired by and make it your own that counts. From our designers to content crea... Read More
Posted by Jessica Freeman Wednesday, February 10, 2021

2021 Marketing Trends and Statistics

Taylor Swift told us we could leave the Christmas lights up until January, so we did. However, now the Christmas lights have been put away and another year is in full swing. The end of the year and the beginning of the next is when many organizations, including Speak, set aside time to reflect. We’re all reflecting on where we succeeded, where we came up short, where we pivoted, and where we are headed.  On a personal note, I majorly succeeded in my goal to spend less on concert t... Read More
Posted by Jessica Freeman Wednesday, January 13, 2021

5 Books to Help You Dig Yourself Out of a Creative Rut

If you’ve ever struggled to bring an idea to life, welcome to the club. Getting stuck in a creative rut is a rite of passage for most of us. It’s the rock bottom of the creative process where we sit — unhappily questioning our abilities and wallowing in self-doubt — until we remember that we are, in fact, great at what we do. Not only that, but we’ve yet to meet another person who hasn’t felt frustrated or overwhelmed by the creative process.  Ideatio... Read More
Posted by Digital Marketing Team Tuesday, December 15, 2020

Screens have won — what that means for you 

It happened practically overnight.  Screens are a part of everyday life.  We consume the majority of our knowledge from them be it from a television, computer screen, or our cell phones. It’s now getting harder and harder to remember a time when you didn’t consume the news from your phone or make a quick purchase on Amazon to round out your day.  The New York Times put out an interesting article as we were all sheltering in place declaring that the screen time deba... Read More
Posted by Jessica Freeman Wednesday, August 12, 2020

TikTok: Trend or Triumph?

Kids aren’t the only ones on TikTok anymore. That’s right. Real live adults are infiltrating the app that was once overrun by the youth of America. By the way, if you’re reading this and you aren’t on TikTok yet, here's why you should consider it as more than just a trend.  Hold on, what’s TikTok? It’s a social media platform that allows users to create and post short-form video content. Users also browse and engage with other content creators. J... Read More
Posted by Josh Cooper Wednesday, July 8, 2020

Decoding Impostor Syndrome

Are you an introvert or an extrovert? Is there a cure to impostor syndrome? Join Speak Creative's VPs for an off topic conversation about how personality types impact your work and how you miss 100% of the shots you don't fake.  Decoding Impostor Syndrome | Episode 3 David: Hello everyone, thank you for joining us. Welcome once again to "A Little Off Topic," one agency's water cooler chat on digital marketing, business, and all the things that get in the w... Read More
Posted by A Little Off Topic Friday, June 19, 2020

Expectations and Equivocation

Should you set expectations? Or should you never use the word should again? Join Speak Creative's VPs for an off topic conversation on expectations both in and out of work and a deep dive into equivocation.  Expectations and Equivocation | Episode 2  David: Hello everyone and thank you for joining us once again for another episode of A Little Off Topic, one agency's water cooler chat on digital marketing, business, and all the things that get in the way, presented by Spea... Read More
Posted by A Little Off Topic Wednesday, June 10, 2020

A Little Off Topic, a Podcast by Speak Creative

Around the office, you'd constantly hear witty banter around marketing, business, and everyone's favorite 90's movies. While we were all working from home we started to miss that natural flow of knowledge (and laughter) from one person to the next. We're always dreaming up ways we can pass along our expertise to our audience, so we thought why not hit record an make a podcast?  We hope you'll listen along to hear our watercooler chat on digital marketing, busine... Read More
Posted by A Little Off Topic Wednesday, May 27, 2020

The Power of the GIF

As humans, we’ve learned to communicate in a staggering number of ways. There are roughly 6,500 different spoken languages in the world, and those don’t include sign language, body language, or any other form of communication. We’ve sent letters and postcards. We’ve made telephone calls. We’ve recorded videos and sent texts and emails! The list goes on and on. But there’s one particular form of communication that has come full circle. ... Read More
Posted by Katy Sloan Wednesday, May 13, 2020

5 Ways To Magnify Morale While Remote 

Whether you’re a remote work veteran or a complete newbie, one thing we can all agree on is that your team’s morale still matters. When employees work from home it may take some creativity to engage them but it can definitely be done! Here are a few things we’ve found effective at magnifying morale: 1. Practice Gratitude and Praise  Everyone likes for their work to be recognized but it may be harder to recognize strong work while everyone is spread out. Look for... Read More
Posted by Jessica Freeman Monday, March 30, 2020

Address COVID-19 With Video Content

Ty Stinson and I serve as the cinematographers here at Speak Creative. We were asked to put together a blog on how organizations can address the impact of COVID-19 through video content. True to our craft, we put together a vlog instead. Check out our tips for how to take your organization online using video:  Let's Chat  Do you want to utilize video content but aren't sure where to start? Have you already captured video footage but need our help to make sure it... Read More
Posted by Jordan Dudek Tuesday, March 24, 2020

What you need to know about ADA Compliance Online

What is ADA Compliance for your website? Online accessibility is a topic that many organizations are eager to tackle, but it’s easy to get wrapped up in the details of it all. Making your website ADA Compliant means that it passes a number of tests for accessibility, and allows differently-abled users to access your content with ease. The criteria for these tests are called Web Content Accessibility Guidelines, and they cover a number of technical details like: Color contrast for i... Read More
Posted by Matt Roberts Wednesday, November 13, 2019

Saving the Planet One Design at a Time

We’re gearing up for the 2019 AZA annual conference, by far our favorite event of the year, each and every year, where we learn more about what the amazing people working at AZA-member zoos and aquariums around the world are doing to save animals and conserve wildlife habitats. We have a special place in our hearts for organizations that are making the world a better place, and you won’t find a group of individuals as passionate and dedicated to their work as those who work with ... Read More
Posted by Sarah Vaughan Sunday, September 8, 2019

Our Reality is Augmented: An Insider's Look at How AR Should Shape Your Marketing

What if I told you the latest and greatest bit of technology you can use in your marketing today was invented in 1968 by a Harvard professor and premiered on TV in 1975? Would it surprise you? If you've been on any social media platform via mobile app in the last year, you've likely snapped a selfie with dog ears, seen the dancing hot dog, or pictured yourself as any number of funny characters. You've been engaging in augmented reality.  Augmented reality is a technology wh... Read More
Posted by Digital Marketing Team Tuesday, November 7, 2017

Creative Works Conference 2017: What We Took Away

Our creative team just returned from the Creative Works Conference here in Memphis and we wanted to share some insights from the conference. This blog differs from our other expositions. Here you’ll find some inspiration as a creator. You’ll also find encouragement to break free of the mold. We hope you join us in challenging our routines and beliefs of what creating is like and how we create. Get Up Off the Floor “You can’t just lay on the floor.” - Andy M... Read More
Tuesday, October 17, 2017

Seeing a Project Through: How to Effectively Manage a Website Design

Recently I celebrated my 5th Speakiversary, a term you’re probably familiar with if you follow us on any of our social accounts. I have worked at Speak for 5 years, and in those years I have learned plenty about managing a web project. While I have gained terrific insight on what you should do in a project, I feel like the more valuable knowledge is knowing what not to do. Every new opportunity you have to improve on or serve your clients better is a step in the right direction. My bi... Read More
Posted by Meagan Walley Friday, September 8, 2017

Turning Insight to Action: Introducing Our Newest Free-For-All Tool!

When it comes to our team of digital marketers, we’re always looking for ways to share data. We believe having reliable data can increase confidence in moving forward and making business decisions. When it comes to website design or search engine optimization, data is king. In fact, according to CMO.com, using data to drive your decisions allows you to make quicker, more accurate decisions. The CMO study found that 64% of marketing execs “strongly agree” that data-driv... Read More
Posted by Kindra Svendsen Thursday, August 31, 2017

Our Midyear 2017 Digital Marketing Trends

Keep up with the changes, the trends, the features, and the failures. That’s the nature of digital marketing. The industry never stops innovating and evolving. This means that our digital marketing production team constantly researches the latest industry news. From a new Google rollout to a disappearing social media trend, our team strives to stay ahead of the changes to best serve our clients. Since the new year began, we have recognized various new features and trends in digital m... Read More
Posted by Cody Gross Thursday, August 3, 2017