Digital Agency Blog: Spoken by Speak Creative - Ideas

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Category: Ideas

Screens have won — what that means for you 

It happened practically overnight.  Screens are a part of everyday life.  We consume the majority of our knowledge from them be it from a television, computer screen, or our cell phones. It’s now getting harder and harder to remember a time when you didn’t consume the news from your phone or make a quick purchase on Amazon to round out your day.  The New York Times put out an interesting article as we were all sheltering in place declaring that the screen time deba... Read More
Posted by Jessica Freeman Wednesday, August 12, 2020

TikTok: Trend or Triumph?

Kids aren’t the only ones on TikTok anymore. That’s right. Real live adults are infiltrating the app that was once overrun by the youth of America. By the way, if you’re reading this and you aren’t on TikTok yet, here's why you should consider it as more than just a trend.  Hold on, what’s TikTok? It’s a social media platform that allows users to create and post short-form video content. Users also browse and engage with other content creators. J... Read More
Posted by Josh Cooper Wednesday, July 8, 2020

Decoding Impostor Syndrome

Are you an introvert or an extrovert? Is there a cure to impostor syndrome? Join Speak Creative's VPs for an off topic conversation about how personality types impact your work and how you miss 100% of the shots you don't fake.  Decoding Impostor Syndrome | Episode 3 David: Hello everyone, thank you for joining us. Welcome once again to "A Little Off Topic," one agency's water cooler chat on digital marketing, business, and all the things that get in the w... Read More
Posted by A Little Off Topic Friday, June 19, 2020

Expectations and Equivocation

Should you set expectations? Or should you never use the word should again? Join Speak Creative's VPs for an off topic conversation on expectations both in and out of work and a deep dive into equivocation.  Expectations and Equivocation | Episode 2  David: Hello everyone and thank you for joining us once again for another episode of A Little Off Topic, one agency's water cooler chat on digital marketing, business, and all the things that get in the way, presented by Spea... Read More
Posted by A Little Off Topic Wednesday, June 10, 2020

A Little Off Topic, a Podcast by Speak Creative

Around the office, you'd constantly hear witty banter around marketing, business, and everyone's favorite 90's movies. While we were all working from home we started to miss that natural flow of knowledge (and laughter) from one person to the next. We're always dreaming up ways we can pass along our expertise to our audience, so we thought why not hit record an make a podcast?  We hope you'll listen along to hear our watercooler chat on digital marketing, busine... Read More
Posted by A Little Off Topic Wednesday, May 27, 2020

The Power of the GIF

As humans, we’ve learned to communicate in a staggering number of ways. There are roughly 6,500 different spoken languages in the world, and those don’t include sign language, body language, or any other form of communication. We’ve sent letters and postcards. We’ve made telephone calls. We’ve recorded videos and sent texts and emails! The list goes on and on. But there’s one particular form of communication that has come full circle. ... Read More
Posted by Katy Sloan Wednesday, May 13, 2020

5 Ways To Magnify Morale While Remote 

Whether you’re a remote work veteran or a complete newbie, one thing we can all agree on is that your team’s morale still matters. When employees work from home it may take some creativity to engage them but it can definitely be done! Here are a few things we’ve found effective at magnifying morale: 1. Practice Gratitude and Praise  Everyone likes for their work to be recognized but it may be harder to recognize strong work while everyone is spread out. Look for... Read More
Posted by Jessica Freeman Monday, March 30, 2020

Address COVID-19 With Video Content

Ty Stinson and I serve as the cinematographers here at Speak Creative. We were asked to put together a blog on how organizations can address the impact of COVID-19 through video content. True to our craft, we put together a vlog instead. Check out our tips for how to take your organization online using video:  Let's Chat  Do you want to utilize video content but aren't sure where to start? Have you already captured video footage but need our help to make sure it... Read More
Posted by Jordan Dudek Tuesday, March 24, 2020

What you need to know about ADA Compliance Online

What is ADA Compliance for your website? Online accessibility is a topic that many organizations are eager to tackle, but it’s easy to get wrapped up in the details of it all. Making your website ADA Compliant means that it passes a number of tests for accessibility, and allows differently-abled users to access your content with ease. The criteria for these tests are called Web Content Accessibility Guidelines, and they cover a number of technical details like: Color contrast for i... Read More
Posted by Matt Roberts Wednesday, November 13, 2019

Saving the Planet One Design at a Time

We’re gearing up for the 2019 AZA annual conference, by far our favorite event of the year, each and every year, where we learn more about what the amazing people working at AZA-member zoos and aquariums around the world are doing to save animals and conserve wildlife habitats. We have a special place in our hearts for organizations that are making the world a better place, and you won’t find a group of individuals as passionate and dedicated to their work as those who work with ... Read More
Posted by Sarah Vaughan Sunday, September 8, 2019

Our Reality is Augmented: An Insider's Look at How AR Should Shape Your Marketing

What if I told you the latest and greatest bit of technology you can use in your marketing today was invented in 1968 by a Harvard professor and premiered on TV in 1975? Would it surprise you? If you've been on any social media platform via mobile app in the last year, you've likely snapped a selfie with dog ears, seen the dancing hot dog, or pictured yourself as any number of funny characters. You've been engaging in augmented reality.  Augmented reality is a technology wh... Read More
Posted by Digital Marketing Team Tuesday, November 7, 2017

Creative Works Conference 2017: What We Took Away

Our creative team just returned from the Creative Works Conference here in Memphis and we wanted to share some insights from the conference. This blog differs from our other expositions. Here you’ll find some inspiration as a creator. You’ll also find encouragement to break free of the mold. We hope you join us in challenging our routines and beliefs of what creating is like and how we create. Get Up Off the Floor “You can’t just lay on the floor.” - Andy M... Read More
Tuesday, October 17, 2017

Seeing a Project Through: How to Effectively Manage a Website Design

Recently I celebrated my 5th Speakiversary, a term you’re probably familiar with if you follow us on any of our social accounts. I have worked at Speak for 5 years, and in those years I have learned plenty about managing a web project. While I have gained terrific insight on what you should do in a project, I feel like the more valuable knowledge is knowing what not to do. Every new opportunity you have to improve on or serve your clients better is a step in the right direction. My bi... Read More
Posted by Meagan Walley Friday, September 8, 2017

Turning Insight to Action: Introducing Our Newest Free-For-All Tool!

When it comes to our team of digital marketers, we’re always looking for ways to share data. We believe having reliable data can increase confidence in moving forward and making business decisions. When it comes to website design or search engine optimization, data is king. In fact, according to CMO.com, using data to drive your decisions allows you to make quicker, more accurate decisions. The CMO study found that 64% of marketing execs “strongly agree” that data-driv... Read More
Posted by Kindra Svendsen Thursday, August 31, 2017

Our Midyear 2017 Digital Marketing Trends

Keep up with the changes, the trends, the features, and the failures. That’s the nature of digital marketing. The industry never stops innovating and evolving. This means that our digital marketing production team constantly researches the latest industry news. From a new Google rollout to a disappearing social media trend, our team strives to stay ahead of the changes to best serve our clients. Since the new year began, we have recognized various new features and trends in digital m... Read More
Posted by Cody Gross Thursday, August 3, 2017

Don't Forget the Basics: When to Market with Print

Is print dead? This question often comes up with our partners as they strive to create an effective marketing strategy. As a result of the many cost efficient options of digital advertising, many companies have set aside print efforts. But in the world of marketing, creating a diverse marketing strategy including both digital and print is key to targeting your various audiences, creating tangible touchpoints, and personalizing the buyer’s journey. We know that digital marketing play... Read More
Posted by Amy Dunbar Friday, July 21, 2017

5 Tips for Establishing Trust with Clients

If you look back on a relationship that you have had over a long course of time - whether that be professional, personal or romantic - one of the underlying traits of that relationship is likely trust. Trust comes with time. It is not effortless and often an uphill battle. It is built when mistakes are made but dealt with in a humble and ethical manner. It happens when there is a personal connection that takes work and intention. Trust is tricky because it is hard to define or quantify, bu... Read More
Posted by Abi Devins Friday, June 23, 2017

4 Myths You Shouldn't Believe About Video Production

This year, 2017, is certainly the year of accelerated video marketing growth. I mean, I just saw a stat showing 87% of online marketers use video content. Then I saw something else that said nearly half of us watch at least one hour of video content on Facebook or YouTube per week. That’s several videos considering the average length is probably 2-3 minutes on Facebook and 5 minutes on YouTube. I’m the exception because I watch at least two hours or more just on YouTube. But, ... Read More
Posted by Digital Marketing Team Thursday, June 8, 2017

5 Reasons B2B Executives Must Invest in Content Marketing

If you want to complement sales, create leads and ultimately grow business, content marketing must be part of your B2B company’s overall marketing strategy. Why? Numbers never lie. Executives jump on initiatives that enhance business operations and increase conversions. The key to success? Committing to and investing in those initiatives. With content marketing, the strategy is no different. The first step is commitment. As an executive, you must do the following: Commit to the ... Read More
Posted by Cody Gross Thursday, June 8, 2017

7 Tips for Wrapping Up Your Website This Holiday Season

We are just three days from Christmas, and you likely have your stockings hung, your tree trimmed and your lights twinkling. Beside eating cookies and singing carols, you also need to wrap up a few things on your website this time of year. Don’t let the holidays leave your audience out in the cold! Here are seven tips for a great Christmas and New Year: 1. Edit your Hours If your hours are listed on your website, update the hours to specify any holiday closings or special hours... Read More
Posted by Amy Dunbar Thursday, December 22, 2016

Speak's Adoption Assistance Work Perk (Video)

Adoption assistance as a work perk Working at Speak comes with several benefits: fun team, Mac computers, half-day Fridays and even adoption assistance. Part of the mission here is a commitment to doing good. And doing good goes beyond our everyday operations and projects.  BJ is one of a few team members who has adopted and received assistance from Speak - assistance in the form of monetary compensation and flexible time to fulfill adoption requirements. For BJ and his family... Read More
Friday, November 11, 2016

Stop in the name of ❤️: How 😂 Became the New 'LOL'

Marketing with Emojis can boost engagement and interest from fans online. If you're a frequent texter, at some point you've probably downloaded the emoji keyboard on your phone, and they've slowly made their way into everyday conversations. Much like LOL or TTYL took over pagers and instant messagers, emojis have become a language all on their own. Over the last year or so, emojis have been making their way into the mainstream, with popular platforms like Facebook and Twitter a... Read More
Posted by Kindra Svendsen Tuesday, September 13, 2016

Generation Z: What Marketers Need to Know

As a millennial, I’m used to hearing that term to describe a lot of things. The term itself is widely-used, and I see both negative and positive connotations daily. For instance, the following are just a few of the headlines published in the last couple of weeks: Why Employers Need to Empathize with 'Entitled' Millennials- Fortune Martha Stewart Still Confused About What Millennials Are Exactly - Vanity Fair Six Things Millennials Need To Perform At Their Best - Forbes Mille... Read More
Posted by Kindra Svendsen Monday, July 18, 2016

Celebrating Speakiversaries with Our Business Development Team!

Whether or not your business is based on creating beautiful things like websites and mobile apps, an important function for any business is sales. Our business development team has many talented members, two of which are celebrating major Speakiversaries this week! Matt Roberts joined the team 10 years ago this week, coming from Mississippi to Memphis. Throughout his tenure, Matt has filled a couple roles within Speak including Account Manager and Sales. In his current role as Director of Bus... Read More
Posted by Kindra Svendsen Monday, April 18, 2016

Digital Agency, Digital Office: Making Remote Working Work

How does working remotely work for me? Over the years, the idea of a digital agency has evolved. Since we’re working primarily online building websites, apps or creating strategies for social media, agencies have the opportunity to be more flexible. This includes more flexibility in locations, time of day, and allows a company to go after the best talent without being bound to a geographic area. Working remotely can definitely be a rewarding experience - but it comes with its own set of chal... Read More
Posted by Nikki Schroeher Thursday, March 17, 2016