Digital Agency Blog: Spoken by Speak Creative - Featured - Page 4

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Category: Featured

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Google AdWords Guide For Business: Let's Start Bidding

If you are new to Google AdWords or SEM (search engine marketing) and are looking for a simple, easy to understand guide, look no further. TL;DR: in this guide, we’re going to look at the core components of the Google AdWords platform, answer some common questions and discuss what it takes to run a successful ad campaign. A week ago, I sent a questionnaire to our account managers and business developers. I asked them to compile a list of the most common questions... Read More
Posted by Michael Morgan at Thursday, August 18, 2016

What is a digital agency and how does it work?

Different from a traditional advertising agency, a digital marketing agency is a group of digital-conscience marketers who are focused on creating results in the online space. For the “digital” part of this equation, this can look very different, from creating a new website design to custom app development (think shopping carts and members-only portals) as well as more traditional marketing that other agencies are picking up on such as SEO, social media, content generation and... Read More
Posted by Kindra Svendsen at Tuesday, August 9, 2016

How and Why are Brands Using Snapchat Geofilters?

If you’re one of Snapchat’s approximately 100 million daily users, by now you’ve likely encountered a geofilter. For those who haven’t, geofilters are pretty simple: they’re a visual representation of where you are when you’re taking Snapchat photos and videos, whether that’s a certain city, building, business, public event or even a private party. A user can find and select a geofilter by swiping across their phone screen after they take a... Read More
Posted by Teresa Daniel at Friday, July 29, 2016

Generation Z: What Marketers Need to Know

As a millennial, I’m used to hearing that term to describe a lot of things. The term itself is widely-used, and I see both negative and positive connotations daily. For instance, the following are just a few of the headlines published in the last couple of weeks: Why Employers Need to Empathize with 'Entitled' Millennials - Fortune Martha Stewart Still Confused About What Millennials Are Exactly - Vanity Fair Six Things Millennials Need To Perform At Their Best ... Read More
Posted by Kindra Svendsen at Monday, July 18, 2016

Celebrating Speakiversaries with Our Business Development Team!

Whether or not your business is based on creating beautiful things like websites and mobile apps , an important function for any business is sales. Our business development team has many talented members, two of which are celebrating major Speakiversaries this week! Matt Roberts joined the team 10 years ago this week, coming from Mississippi to Memphis. Throughout his tenure, Matt has filled a couple roles within Speak including Account Manager and Sales. In his current role as Director of... Read More
Posted by Kindra Svendsen at Monday, April 18, 2016

Instagram Algorithm Change: Here's What You Need to Know

If you've been on Instagram in the last week this image looks very familiar to you.  Marketers across the country became alarmed when Instagram revealed it would be switching up its algorithm in coming weeks from its current chronological format to a new relevancy-based design. Since 2014, Instagram has captured hearts and eyes of mobile users everywhere, and has outpaced growth of total social network usage for the past two years. 2015 seemed to be "The Year of the 'Gram", with... Read More
Posted by Kindra Svendsen at Thursday, March 31, 2016

Web Usability: It's Time to Start Taking Simple Seriously

Can you remember the last time you bought something? What about the last time you found what you were looking for online? Let’s dive even further. How about the last time you stumbled on a website and felt confident about what you were doing? Mike Moran recently wrote about c reating web experiences that people fall in love with and one of the fundamental ways to assist in that is to make your site extremely easy to use. What’s the difference between usability and user experience? How... Read More
Posted by Michael Morgan at Thursday, March 24, 2016

Digital Agency, Digital Office: Making Remote Working Work

How does working remotely work for me? Over the years, the idea of a digital agency has evolved. Since we’re working primarily online building websites, apps or creating strategies for social media, agencies have the opportunity to be more flexible. This includes more flexibility in locations, time of day, and allows a company to go after the best talent without being bound to a geographic area. Working remotely can definitely be a rewarding experience - but it comes with its own... Read More
Posted by Nikki Schroeher at Thursday, March 17, 2016

Start Getting Emotional: Designing Experiences For People to Fall in Love With

“ Good design is good business." Tom Watson, IBM Think about something you love; something that keeps you coming back for more. Maybe something you own that you would buy time and time again. Whether it’s your favorite clothing line in your closet, the favorite car in your garage or even the type of phone in your pocket - chances are the reasons you chose to bring these objects into your life isn’t because they are simply a superior product to... Read More
Posted by Michael Moran at Wednesday, March 9, 2016

#SMWNYC: Top 10 Takeaways from Social Media Week

If you’ve been keeping up with our blog or social media accounts, you know that we had the opportunity to travel to the Big Apple to attend Social Media Week 2016 , also known as #SMWNYC.  We sat it on sessions, workshops and panels featuring industry leaders from social platforms, respected agencies, media-savvy brands and national and international publishing companies. We took a lot of notes and pictures and soaked it all in for the benefit of our clients, and now we want to... Read More
Posted by Teresa Daniel at Monday, March 7, 2016