Digital Agency Blog: Spoken by Speak Creative - Featured - Page 2

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Insight from Digital Strategists

Category: Featured

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Creative Works Conference 2017: What We Took Away

Our creative team just returned from the Creative Works Conference here in Memphis and we wanted to share some insights from the conference. This blog differs from our other expositions. Here you’ll find some inspiration as a creator. You’ll also find encouragement to break free of the mold. We hope you join us in challenging our routines and beliefs of what creating is like and how we create. Get Up Off the Floor “You can’t just lay on the... Read More
Posted by Trent Erwin at Tuesday, October 17, 2017

4 Pieces of Website Data That Tell a Fuller Story

We live in the day of big data. Each day, whether you like it or not, tons and tons of data are being scraped all around us. While we may not appreciate some data collection, other forms of data collection are useful for marketing our businesses and organizations. When it comes to website data, it’s easy to fall into two camps: those with tunnel vision and those who are overwhelmed. If you’ve ever jumped into Google Analytics then you’ve probably experienced the latter... Read More
Posted by Trent Erwin at Friday, September 29, 2017

Seeing a Project Through: How to Effectively Manage a Website Design

Recently I celebrated my 5th Speakiversary, a term you’re probably familiar with if you follow us on any of our social accounts. I have worked at Speak for 5 years, and in those years I have learned plenty about managing a web project. While I have gained terrific insight on what you should do in a project, I feel like the more valuable knowledge is knowing what not to do. Every new opportunity you have to improve on or serve your clients better is a step in the right direction.... Read More
Posted by Meagan Walley at Friday, September 8, 2017

Turning Insight to Action: Introducing Our Newest Free-For-All Tool!

When it comes to our team of digital marketers, we’re always looking for ways to share data. We believe having reliable data can increase confidence in moving forward and making business decisions. When it comes to website design or search engine optimization, data is king. In fact, according to CMO.com , using data to drive your decisions allows you to make quicker, more accurate decisions. The CMO study found that 64% of marketing execs “strongly agree” that ... Read More
Posted by Kindra Svendsen at Thursday, August 31, 2017

The Essential SEO Checklist for Launching a Website Redesign

A redesign can be an exciting and tumultuous time in the lifecycle of a website. Whether you are just updating the visual layout or you are upgrading to the latest web technologies, a redesign can breathe new life into a site for years to come. However, when planning for the future of your brand’s web presence, it is important to not forget about your site’s past. Even though the previous version of your site will soon be gone forever, properly planning for the transition from... Read More
Posted by David Caffey at Wednesday, August 9, 2017

Our Midyear 2017 Digital Marketing Trends

Keep up with the changes, the trends, the features, and the failures. That’s the nature of digital marketing. The industry never stops innovating and evolving. This means that our digital marketing production team constantly researches the latest industry news. From a new Google rollout to a disappearing social media trend, our team strives to stay ahead of the changes to best serve our clients. Since the new year began, we have recognized various new features and trends in... Read More
Posted by Cody Gross at Thursday, August 3, 2017

4 Ways Digital Marketing Increases Enrollment for Universities

As you might know, we work with quite a few colleges and universities, and one of the more frequent comments we hear at the beginning of our conversations is, “We’ve got to increase our enrollment.” There’s a lot that goes into that one statement! Do students and parents love your academics? Are they concerned with your school’s location? Are they intimidated by the costs? Do they even know you exist? There are lots of ways for us to dig in and really unpack... Read More
Posted by Matt Roberts at Tuesday, July 11, 2017

Video Case Study - Pediatrics East

It’s one thing to plan, film and produce a video for a client. It’s another thing to do that and plot the strategic release of the video for greater engagement.  For Pediatrics East, we did the latter.  What Did We Do? We planned, filmed and produced a video highlighting their pediatric practice and patient care from several angles: building relationships, offering a diverse group of doctors, innovating technology and maintaining the overall mission. The... Read More
Posted by Trent Erwin at Tuesday, July 11, 2017

5 Reasons Your SEO Strategy Needs Social Media

One question we're frequently asked by clients interested in digital marketing is what kind of impact social media can have on a website. For years now, small businesses have been told that they need to be on social, but many don't feel like they have the time to properly manage a business page. Other than posting a message or two per week (that may or may not engage their customers), many people simply don't understand the value in it. Here at Speak, we operate under the thought... Read More
Posted by Kindra Svendsen at Tuesday, June 27, 2017

Case Study: Converted Clicks and Increased Business

In our work as digital marketers, we get to work with a variety of clients in several industries. Today's case study takes us to Wayne, Pennsylvania to a health and fitness complex, known as Club la Maison . As a long time web design and digital marketing client of Speak, our teams met together last fall to challenge the work we've done and push the needle forward. While we were seeing real results that impacted their business in organic searches, we wanted to up the ante and focus on... Read More
Posted by Trent Erwin at Tuesday, May 2, 2017