As we Speak

Have you ever been overwhelmed or confused by all of the data surrounding your website and other digital platforms? The vast amount of statistics is valuable, but also a lot to keep track of. Whether you’re just diving into analytics for the first time or are well-versed and wanting to take a step back for perspective, these 3 metrics are the perfect place to start. Goals in Google Analytics Google Analytics is a free service that uses a script in your site to track all kinds of user... Read More

At Speak, we write a lot. Our content team churns out an incredible amount of work each week for an ever-growing list of eager clients. That being the case, a large portion of what we do relies on writing engaging, timely, and topical blog content. As I mentioned in a previous blog post, blogs are often an essential part of a strong marketing strategy. They provide relevant information about your product or service and give your brand structure. As professionals, we suggest blogs for a good p... Read More

Security for your website and all digital platforms is a crucial aspect of your online presence. We’ve all seen the headlines about what happens when an organization has been the target of a large-scale security breach. However, many aren’t aware of the millions of daily attempts made on a personal level. Hackers try to compromise the security of your accounts and the information they hold. We put together six tips that can help protect you and your organization.  ... Read More

Easter Sunday is one of the most highly anticipated events of the year for many churches and ministries, and springtime is a popular time for events across all types of organizations. When preparing for a major event, it’s important to consider your digital experience before you “go live” and trigger that blinking red icon.  Benjamin Franklin said, “By failing to prepare, you are preparing to fail.”  Said another way, by passing on opportunities to pr... Read More

Whether it is the first time you are logging into Google Analytics or you find yourself diving into it on a frequent basis, knowing the key reports inside Google’s website performance reporting tool can be overwhelming. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Now, with the release of Google Analytics 4, users can track not only website performance but also website and app performance all in one location.  The primary ... Read More

As recently as 10 years ago, simply having a website could identify your brand as a leader in your industry. Your competition may have been late to the game in creating an online presence, or your brand simply may be the best or only local organization of its kind, making it significantly easier for people to find you through a quick Google search - or Duck Duck Go if that’s your jam.  Website Design in the 1990s The old standard of designing a website looked a little something ... Read More