Leadership requires exceptional decision-making skills. But in the life of a marketer – who on any given day is having to keep tabs on dozens of channels, tactics, analytics, and audiences to name just a few – it can be easy to fall into a ready-fire-aim approach to decision making. Or if you’re Top Gun’s Maverick, don’t think, just do.
Urgency, pressure, complexity, resource limitations, and incomplete and/or conflicting information can easily influence ...
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