Digital Agency Blog: Spoken by Speak Creative - Featured

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Category: Featured

Conversion-Driven Design

Defining website goals ahead of design = a website driven to build your business better. If you own a company or manage a team, it’s normal to ask “how effective are my employees to my business?” You’re probably monitoring progress, tracking performance, and expecting your business to grow because of their work. Hopefully, you view them as assets to your business. Are you doing the same for your website? Have you considered how your website “works&rdq... Read More
Posted by Kindra Svendsen Tuesday, November 30, 2021

7 Tips for Public Speaking That Aren’t Avoiding Like and Um

Even as an extrovert, an enneagram 7, and someone who is told she’s “never met a stranger,” public speaking still makes me sweat. Meetings, announcements, even Zoom calls require public speaking skills.  Beyond the typical “practice makes perfect” and “don’t use filler words,” it can be tough to find practical tips for speaking to a group. I’ve compiled a list of the best tips I’ve heard for public speaking that will help you i... Read More
Posted by Madelyn Bomar Monday, November 22, 2021

Don’t Let Technology Adoption Behavior Limit Your Audience Growth

Are you familiar with the Diffusion of Innovation Model? If that title doesn’t ring a bell, you’ve probably heard about the concept, which categorizes the adoption rates of technology into 5 groups: Innovator, Early Adopter, Early Majority, Late Majority, and Laggard. Your adoption style doesn't only affect your own experiences and internal operations, but it also impacts the quality of your users’ experiences and the pace of your audience growth. When you recogni... Read More
Posted by Megan Jones Wednesday, November 17, 2021

Speak Creative Wins 14 Graphic Design USA Awards

Graphic Design USA, based out of New York City, recently hosted both the American Web Design Awards and the Graphic Design Awards to showcase the best designs of the year. The awards are open to every­one in the community: design firms, ad agencies, in house departments, institutions, associations, freelancers, students and more. It honors outstanding work of all kinds — the best designs of the year — in print, packaging, internet, interactive, video and more. We wanted to ta... Read More
Posted by Madelyn Bomar Thursday, November 11, 2021

Boosting Your Search Rankings With UX Design

It’s tougher than ever for new businesses to compete with more established businesses, and even established businesses have more competition than ever before. A good website with top-notch UX is vital for organizations to connect with their audience. A good website alone isn’t enough to get noticed, organizations also need to focus on SEO to make it easier for people to find their business. In the past, SEO strategies were almost exclusively focused on using the right keywords a... Read More
Posted by Allison Brown Thursday, November 4, 2021

The Great Speak Pumpkin Showdown

Ghouls, Gals, and every Speakster in between were invited to compete in our first-ever Speak Pumpkin Showdown yesterday. Any employee, in-office or remote, had the opportunity to participate in the old-fashioned pumpkin carving competition for this year's Halloween party. With a one-hour planning session and a 4-day deadline, our staff could be seen hard at work carving away at their soon-to-be-masterpieces. The fun part? There were no rules on mediums or material... Read More
Posted by Madelyn Bomar Friday, October 29, 2021

What to Post on Social Media - The 70/20/10 Rule

What should I post on social media?  If you’ve scrolled through any social media platform lately, chances are you’ve been bombarded with content. It’s not a stretch to say our generation is overwhelmed by the amount of content available online - for better or for worse.  Creating Content for your Brand While it may be convenient to have unlimited access to a wealth of knowledge at our fingertips, it can also be challenging to sift through the content we see eac... Read More
Posted by Digital Marketing Team Wednesday, October 20, 2021

Are Mobile Apps Still a Relevant Marketing Strategy?

Remember when the idea of a mobile app was shiny and new? Everyone wanted one, and not having one seemed reason enough to get one. Since then, this must-have technology has started to see waning use in some markets, though. But why? Are mobile apps just not as great as they were once thought to be? Are users bored with the technology?  The culprit is not a flaw in the concept of mobile apps, but rather a missing piece of strategy to make them valuable and sustainable. While there are do... Read More
Posted by Megan Jones Wednesday, October 13, 2021

Everything You Need To Know About Domains

A domain is simply an address to indicate a specific web page on the Internet. Let’s take this example: you purchased a house with the address of 3200 Awesome Place in the city of Oz. Domain Registrant - The Home Owner Domains have to be purchased, and they are registered where they are purchased and paid for. You have a Domain Registrant, much like a house has a Home Owner. This person pays the mortgage to keep the house, just like a Domain Registrant has to pay for the domain yearl... Read More
Posted by Digital Marketing Team Monday, October 4, 2021

5 Pieces of Website Data That Tell a Fuller Story

We live in the day of big data. Each day, whether you like it or not, tons and tons of data are being scraped all around us. While we may not appreciate some data collection, other forms of data collection are useful for marketing our businesses and organizations. When it comes to website data, it’s easy to fall into two camps: those with tunnel vision and those who are overwhelmed. If you’ve ever jumped into Google Analytics then you’ve probably experienced the latter and... Read More
Posted by Digital Marketing Team Wednesday, September 29, 2021

Designing The New Tennessee State License Plate

“Good design is like a refrigerator—when it works, no one notices, but when it doesn’t, it sure stinks.” –Irene Au Good design often goes unnoticed and because of that, you’ve likely never thought about the Tennessee state license plate before. However, if you are a resident of Tennessee there is arguably not another design you see as often as you do the Tennessee license plate, and beginning in 2022 Tennessee will have a new official license plate. ... Read More
Posted by Jessica Freeman Wednesday, September 22, 2021

The Building Blocks of a Solid Social Presence

I don’t have to tell you how important social media is to your audience. In fact, you probably found this blog through social media, so you already know the power of social platforms. However, you may find yourself wondering how an organization sets out to capture more legitimate leads with their online presence. What do people want to see from your social media platforms? Which tactics actually work and which ones are a waste of time? What’s the best way to talk to your audience ... Read More
Posted by Madelyn Bomar Tuesday, September 14, 2021

The Importance of Influencer Marketing

Ever wonder how influencers got their name or what an influencer is? It’s actually pretty straightforward — they are influencing others. If you’ve ever wondered what exactly influencers do or how to create a successful influencer marketing campaign, we’ve outlined several tips.  What Defines an Influencer?  An influencer can be defined as an individual (or animal) that has the power to “influence” purchasing decisions of others because of ... Read More
Posted by Amanda Gottschalk Wednesday, September 8, 2021

Entirely Off Topic: Ultimate Power Rankings Round 3

At Speak, we love to rank (and debate the rankings of) life's most trivial things. We're back again to crown a new champion while debating the best fast food items, ice cream flavors, game shows, and Olympic sports. Join Speak Creative's VPs, CEO, and Digital Marketing Manager for an entirely off topic and ridiculous conversation. Roberts: Hello everyone and thank you for joining us. You're listening to A Little Off Topic, one agency's water cooler chat on digital marke... Read More
Posted by A Little Off Topic Tuesday, September 7, 2021

Marketing Vocabulary Words You Should Know

Marketing Vocabulary For Beginners If you’re just beginning your adventure into marketing, welcome!  Practically every business needs some form of marketing, digital or otherwise.  Especially within the last year, business owners large and small have discovered that the need for a digital presence is essential to their company’s survival.  Marketing is about meeting your customers where they are and getting in front of the eyes that are most likely to act on your b... Read More
Posted by Katy Sloan Wednesday, September 1, 2021

The Need for Industry Expertise: Why One Site Doesn’t Fit All

When evaluating a digital partner, it’s important to look for an organization with both a creative mindset and a deep knowledge of your organization’s industry. We’ve worked with quite a few industries in our 20+ year history, ranging from construction and real estate to restaurants and ballet companies. A partner that has a knowledge of your industry will better understand industry trends and ultimately the true purpose of your site.  If you’ve found a partner ... Read More
Posted by Madelyn Bomar Thursday, August 26, 2021

Flexible Growth

Our CEO and Founder, Jacob Savage, joins our VPs to talk about flexible growth. How does a successful company remain willing to try new things? And do you ever really know if a risk is worth it? Listen to this episode for tips on failing forward and continued growth.  Roberts: Hello everyone and thank you for joining us. You're listening to A Little Off Topic. One agency's water cooler chat on digital marketing, business, and all the things that get in the way, presented by Sp... Read More
Posted by A Little Off Topic Monday, August 23, 2021

Is My Phone Really Listening?

We’ve all been there; you and a friend are talking about the latest and greatest product, and then the next time you open Facebook, BOOM, there’s an ad for it. And then you immediately wonder if every Amazon employee is hiding behind the nearest hedge judging your browsing history and your previous purchases.   So we, the digital marketing pros, are here to give you the scoop, the deets, the lowdown.  You might want to sit down for this.  Just kidding, it&rsqu... Read More
Posted by Sarah Vaughan Wednesday, August 18, 2021

10 Canva Hacks To Make Your Life Easier

Canva might be one of the greatest inventions of the 21st century. I mean it. If you’ve never used it, it’s a free online graphic design program that allows you to create excellent content with minimal design know-how. Custom designs from a professionally priced design program will always give you the ability to create things you couldn’t otherwise. Our designers have spent so much time training to become experts! However, having a designer that is Adobe-savvy isn’t f... Read More
Posted by Madelyn Bomar Tuesday, August 10, 2021

What is Web Development?

Web development is a mystery to most. As a matter of fact, you may not even know what we mean when we say web development. So in this episode, our web dev experts, Matt Grayson and Ben Bailey, will demystify development and help us understand what’s possible.  Roberts: Hello everyone and thank you for joining us. You're listening to A Little Off Topic, one agency's water cooler chat on digital marketing, business, and all the things that get in the way, presented by Spea... Read More
Posted by A Little Off Topic Monday, August 9, 2021

Tackling Budget Barriers: 7 Steps To Go From Woes to Whoas

If you've ever found yourself wanting to do more with your website and digital marketing strategy but held up by budget limitations, you’re not alone. Budgets serve a good and necessary purpose, but sometimes they leave us feeling trapped.  Rather than seeing a road-closed sign, we recommend looking at this scenario as a detour. Just like in real traffic situations, sometimes you turn around and wait for the road to reopen, but other times an alternate route gets you quickly b... Read More
Posted by Megan Jones Wednesday, July 28, 2021

New Faces and Old Favorites

We’re halfway through 2021 and almost a year and a half out from the beginning of the pandemic. We spoke to our team about what the first half of the year looked like for them, as well as what’s on the horizon for the remainder of the year. You might’ve noticed that we’ve grown our team quite a bit this year, so as you read you’ll see some new faces and recognize some old favorites.  What are your favorite things you’ve completed so far in 2021? &ldq... Read More
Posted by Madelyn Bomar Wednesday, July 28, 2021

MythBusters: Paving The Way To Customer Success

  A lot of what keeps organizations from achieving success is simply believing myths, so we're going to debunk a few common ones we come across often. Joining us is Speak's Customer Success Manager, Megan Jones. Listen to Megan and Speak's VPs discuss how we're helping partners achieve success and overcome obstacles that are keeping them from that success. Kindra: Well, another podcast, another Matt missing. Am I right? Welcome back to A Little Off Topic. I am Kindra Sv... Read More
Posted by A Little Off Topic Monday, July 26, 2021

Should Your Business Be Using Bulk Email?

Anyone who has an email address probably knows how popular mass emails and newsletters have become. Yet, despite what your clogged inbox may tell you, email marketing is still a highly underutilized marketing tool. Here at Speak, we know from experience that bulk emails can have great impact for many businesses. In fact, that's why we have our own bulk email service called Mass Mail that clients can run through their websites on our content management system, SiteWrench. Howev... Read More
Posted by Digital Marketing Team Tuesday, July 13, 2021

Managing Projects

In this episode, we’re talking about all things project management. Continuing our conversation about the iron triangle, our project managers join our VP team to give you all the tips and tricks to keep your project on budget, on scope, and on time.  In this episode, we’re talking about all things project management. Continuing our conversation about the iron triangle, our project managers join our VP team to give you all the tips and tricks to keep your project on budget,... Read More
Posted by A Little Off Topic Monday, July 12, 2021